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Work Background
Essent BiologicsDirector of Marketing
Sep. 2021 - May. 2023Denver, Colorado, United States• Provided strategic oversight of the company’s marketing communications and overall branding to gain traction in the industry as a new, start-up biotechnology company, growing year over year revenue growth rate of almost 250%. • Developed Standard Operating Procedures to formalize Marketing processes including marketing campaigns, trade shows and events, press release and collateral review approval process, digital marketing campaigns, etc. • Championed developing and implementing a novel digital marketing campaign, increasing web traffic by 87%, and grew social network followers by 168%.
Consultant / Self-EmployedMarketing Communications Executive Consultant
Jan. 2016Denver, Colorado, United States• • Spearhead the strategic planning, development, and execution of clients' marketing and sales initiatives.
• Manage comprehensive functions, including client relations, marketing communications, sales management, new business development, digital distribution channel management, and customer service in dynamic start-up environment.
• Cultivate a collaborative atmosphere within sales and marketing teams to design and implement grassroots marketing campaigns—significantly enhancing brand awareness and capturing market share.
• Drive new business by establishing new client relationships and managing accounts.
TAP SolutionsExecutive Vice President & Chief Marketing Officer
Jan. 2016 - Oct. 2019Greater Denver AreaOversaw the planning, development and execution of TAP’s marketing and sales initiatives. From client relations to marketing communications, responsible for sales management, new business development, product development, distribution channel management and customer service. Primary focus is on the customer and delivering programs that help customers better understand and benefit from TAP’s innovative technology platform.
Logic Healthcare, LLCRegional Vice President
Oct. 2012 - Jun. 2015Deliver excellence in system implementations, project management and contract negations. Responsible for overseeing sales strategies and operations, ensuring that clients have the best resources and team to implement, train and maintain their healthcare software suite to better serve patients.
CaridianBCTGlobal Corporate Communications Manager
Oct. 2008 - Aug. 2011• Responsible for the development and execution of plans for all internal and external communications efforts.
• Executed acquisition communications plan, both internally and externally, managing all employee communications including video posts, messages from executives, organizational messages and town hall events. • Created communications strategies to support the Company’s business goals and to build and strengthen its reputation with the news media, employees, key opinion leaders and customers.
• Oversaw all employee communications, representing a large and diverse global employee base—from production to field sales—to communicate major company initiatives, organization announcements and employee events via Company intranet, broad-based email communications, and various promotional mediums. • Served as communications advisor to management on sensitive issues such as government investigations, reorganizations, patient and employee problems.
• Served as Company spokesperson for all media related inquiries, establishing ongoing relationships with key media and government affiliates that cover the Company and its industry.
• Collaborated closely with Marketing teams to integrate broad PR initiatives with corporate communications plan.
• Created communications platform and messaging, reviewed and approved all external customer-facing materials prior to release to ensure brand consistency and corporate voice.
• Established and implemented best practices and processes for employee communications.
• Liaison to Executive Management Committee, creating all executive presentations and talking points, providing coaching on media and internal communications. • Created corporate video and brochure for use globally.
• Oversaw web site and intranet redesign, including contributing to all new content.
Level 3 CommunicationsPR Manager
Jan. 2007 - Oct. 2008• Collaborated with Marketing to develop messaging and execute communications strategy for all solutions.
• Executed lead positioning campaign, refocusing messaging and launching campaign with media and industry analysts. • Developed PR plans in support of Marketing strategy and goals, in addition to specific product campaign and strategy plans for vertical marketing strategies.
• Supported press and analyst relations to build and maintain relationships with key influencers in the industry.
• Worked with outside PR agency to coordinate media interviews, develop pitches and arrange briefings. • Acted as company spokesperson at various events, media interviews and tradeshows. • Strategic planning and execution on overhauling current PR organization within company.
Quark, Inc.PR Manager
Jan. 2005 - Dec. 2007• Developed corporate messaging and execute communications strategy for all products.
• Maintained close customer relationships with key accounts in order to garner more sales and ensure customer satisfaction.
• Wrote press releases and case studies for external use, in addition to various product campaign and strategy plans for internal use by executives and Board of Directors.
• Supported press and analyst relations to build and maintain relationships with key influencers in the industry.
• Managed outside PR agency to help coordinate media interviews, develop pitches and arrange briefings. • Acted as company spokesperson at various events, media interviews and tradeshows. • Coordinated launch of new brand identity and executed communications globally, creating greater demand for brand loyalty for consumers.
CSG SystemsPR Manager
Jan. 2001 - Dec. 2005• Developed corporate messaging and strategies to maintain customer relationships in global company positioning.
• Supported crisis communications by developing corporate communications strategy after the largest customers filed a multi-million dollar law suit. Participated in nine-month crisis plan and executed the media communications after CSG lost the case, managed media outreach to regain positive image of the company. • Wrote byline articles to position company as thought leader in the industry, distributed in top tier North American, European and Asian publications.
• Supported press and analyst relations in tradeshows, including industry-leading international technology conventions in Geneva, Switzerland and Cannes, France.
• Wrote and edited various internal and external documents including customer case studies, press releases, white papers, Power Point presentations for speaking engagements and marketing materials. • Cultivated relationships with top tier press and analysts in EMEA.
• Media trained Chief Technology Officer (CTO) for EMEA to improve communication skills to the press and analyst communities.
Weber ShandwickAssistant Account Executive
Feb. 2000 - Jul. 2001• Managed various account activities, including media relations and strategies, developing and pursuing editorial calendars and speaking calendars, and served as the day-to-day client contact for four Denver-based technology companies: J.D. Edwards, Circadence, Tanning Technology and CSG Systems.
• Worked directly with clients to create and maintain media relationships while pursuing various opportunities within editorial and speaking programs.
• Crafted and developed various media pitches surrounding trends in the industry and pitched to local national and tech media. • Developed internal strategies for editorial and byline programs to better service clients’ needs.
• Managed an account coordinator and helped to develop account skills, such as industry scanning, writing, pitching and media relations.
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