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Work Background
Lumen TechnologiesDigital Consultant - Technical SEO
Aug. 2023 - Jul. 2024United States, AtlantaTechnical SEO lead for Lumen digital assets. Responsible for post-deployment and ad hoc crawls to assess site health, find broken links, ensure indexation health and schema markup syntax is error free.
Genuine Parts CompanyDigital Manager Technical SEO
Nov. 2020 - Mar. 2023United States, AtlantaHybrid role for lead technical SEO and Adobe analytics analyst. Responsible for technical SEO audits, ensuring SEO best practices are adopted throughout the organization and analyzing and providing insights for organic channel KPIs utilizing analytics.
Genuine Parts CompanyDigital Analytics Manager
Mar. 2016 - Nov. 2020Atlanta, Georgia, United StatesUse Adobe analytics to assess funnel and find friction points. Ad hoc and canned analytics reporting of KPIs for channel leads and working with offshore team to develop data layer specs for measurement of site enhancements.
The Home DepotSearch Manager - SEO
Jun. 2013 - Jun. 2016Atlanta, GACreate weekly and monthly KPI and marketing channel dashboards for the business facing team and their stakeholders. Built VBA web scraper for business/merchant team to pull structured data elements for optimization purposes. Managed FTP data feeds to various vendors and facilitated dialogue with Business Intelligence, WebOps and Analytics team partners to establish SEO best practices. Provided guidance to IT/Dev teams for faceted navigation and URL rewrite projects – both projects are considered benchmarks for online retailers. Mined data to measure BazaarVoice UGC Ratings and Reviews impact on product information pages (900k+ skus). Created keyword tool for SEO business team that illustrates peak volume for specific queries over time. Responsible for 2 technical SEO headcount.
The Home DepotProject Manager - SEO
Nov. 2009 - Jun. 2013Atlanta, GASubject matter expert for analytics and data integration (primary tools: Google Analytics, Adobe Omniture, and Epiphany). Created and maintained KPI dashboards for senior leadership team. Owned, managed and created business rules, implemented redirects and built out thesaurus for homedepot.com through Endeca Workbench. Ad hoc reporting and decision support for SEO stakeholders and partners. Conducted keyword research and implemented major taxonomy category overhauls. Built and tested SEO cases/scripts for UAT in Quality Center.
The Home DepotWeb Analytics Analyst
May. 2009 - Oct. 2009Atlanta, GALed initiative to analyze and interpret results of homedepot.com plumbing taxonomy refresh. Utilize SiteCatalyst, Excel, and Epiphany to measure KPIs and other key metrics for marketing, creative, and management. Decision support and ad hoc analysis as needed.
NurunCampaign manager
Sep. 2005 - Feb. 2009Responsible for ad hoc/canned report generation, marrying/analyzing disparate data sources with lookup tables, updating and maintaining integrity of keyword databases in Microsoft Access/SQL, creating pivot tables, and providing decision support for the media and account services groups. Responsible for reporting of KPIs of media buys for such clients as Equifax, Disney, and Autotrader using Report Central, Excel, Access, Dart, SQL, and Omniture.
Masterfoods - M&M MarsSales Operations senior analyst
May. 2004 - Jul. 2005Responsible for supporting Eastern Division Sales/Account teams with ad hoc and periodic reporting. Responsible for creating GSV, MAT, variance, and other key metric reports. Leverage Business Objects, SQL, and IRI Analyzer for direct sales, brokered partners, and management to measure retail off-take, plan vs. actual and indirect volume reporting.
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