Abudawood GroupSales Section Manager - P&G Division
Jun. 2021 - Mar. 2024BahrainAbu Dawood AlSaffar group is the largest distributor in Bahrain, with portfolios like P&G, Kellogg’s Pringles, Ferrero, Clorox and more; ASC is the market leader in majority of its categories. Managing Accounts • Responsible for managing total Key accounts in Bahrain (Carrefour, Lulu & Sultan) along with the E-Commerce channel
• Ensuring delivery of fundamentals.
• Planning and Executing joint business ventures with clients to hold mega sale events in markets. • Monitoring daily market operations • Using sell out data to analyse and devise strategies to ensure growth over competition. Managing Team • Providing leadership and guidance to new talent.
• Responsible for redistribution of market spends for the sales team, Displays budgets and Promo Allocation.
• Ensuring all allocations are distributed with fairness and discipline is maintained by monitoring promo performance. Achievements. • Record highest share growth in Laundry and Fabric Enhancer segment in Key accounts.
• Record highest turnover in E-Commerce section.
• Planned and execute mega shopper events in key accounts (Ramadan events Lulu & Carrefour) & Eid Shopper event in Carrefour with highest rewards pay out.