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Work Background
RobertsonCommPresident/Founder
Mar. 2012Phoenix, Arizona, United StatesStartups and small businesses struggle with marketing. It stresses them out and frustrates them to no end. RobertsonComm serves as their guide helping the best music/sound, technology and b2b service companies WIN using attraction-based marketing. To win in a world filled with funnels...try using a magnet. May the Best Brand Win!
NAMMDirector of Marketing and Communications/PR
Dec. 2001 - Mar. 2012Led a staff of 10 in the MarCom department with 90 percent employee retention and high job satisfaction In fiscal 2011, delivered 443x ROI on NAMM’s public relations budget In 2011 and 2012, helped NAMM break all-time NAMM Show attendance record (95,709 registrants) Re-engineered NAMM’s brand architecture to be simpler and more effective, helping the association’s sales and marketing functions Created NAMM’s social media guidelines and brought social media best practices to the organization Designed and implemented NAMM’s Wanna Play? national consumer awareness campaign resulting in increased Member satisfaction and millions of dollars in donated media coverage
Porter NovelliSenior Vice President/General Manager
Sep. 1999 - Oct. 2001Irvine, CaliforniaP&L responsibility ($3-5 million annual revenue in Irvine office) Grew office revenues more than 400 percent in three years Led office of 28 PR professionals with solid growth and 100 percent employee retention
Smith Public RelationsTechnology Group Supervisor
Oct. 1997 - Aug. 1999Helped launch, manage and grow the technology practice for this
independent consumer public relations agency Grew tech practice 200 percent in two years to more than $1,000,000 in annual billings with 12 full-time staff members
The Bohle CompanyAccount Supervisor
Jan. 1995 - Dec. 1998Managed technology accounts with monthly billings of $10-20,000 each in addition to participating in new business and agency committee work. Executed account activities including writing and designing communications materials, handling media tours, trade shows, product launches, etc.
Diagraph an ITW CompanyTechnical Communications Specialist
Aug. 1992 - Sep. 1995Produced and edited various types of business communication tools including product literature and instruction manuals, press releases, annual reports, proposals, collateral materials, newsletters and web pages for a global line of industrial marking and labeling products and services.
Hanna Stanley St. John AdvertisingAccount Coordinator
Dec. 1990 - Jul. 1992Assisted Account Executives with promotion and advertising campaigns for clients ranging from banks to non-profit organizations.
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