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Work Background
CMO
Felicia Healthcare GroupCMO
Feb. 2021Кишинёв, Молдавия- Managing a cross-functional Marketing, Online Sales, and Help Desk team, successfully executing marketing strategies, customer experience initiatives, and operational processes. - Directed the development and implementation of a mobile loyalty program application, overseeing its entire lifecycle from concept to launch. - Implemented a CRM system in the call center, designed motivation programs, and built a team for optimal performance and customer retention. - Spearheaded a personalized customer offer system using automated direct communication, improving customer engagement and loyalty.
Senior Marketing Manager
Felicia Healthcare GroupSenior Marketing Manager
Feb. 2017 - Feb. 2021Chișinău, Moldova- Oversaw multiple simultaneous projects, including the creation and execution of promotional campaigns for healthcare products. - Collaborated with cross-functional teams to ensure cohesive marketing efforts aligned with business objectives.
Online Development Manager
Felicia Healthcare GroupOnline Development Manager
Jan. 2015 - Feb. 2017Chișinău, Moldova- Managed the launch of company’s first e-pharmacy platforms - Led the social media management efforts, including content creation, targeting, and budget planning, ensuring increased brand visibility and engagement. - Coordinated the content strategy for the online store, optimizing product listings and customer experience.
Public Relations Assistant
BDR Associates MoldovaPublic Relations Assistant
Mar. 2014 - Jan. 2015Chişinău, Chișinău, Moldova- Managed copywriting tasks for the e-government website, delivering clear, convincing content aligned with governmental priorities - Social media management, focusing on content creation, audience targeting, and budget management to support e-government initiatives - Event managament
Copywriter
Procontext SRLCopywriter
Oct. 2013 - Mar. 2014Chişinău, Chișinău, Moldova
B2B Sales manager
IBC FocusB2B Sales manager
Jan. 2010 - Oct. 2013Cluj-Napoca, Cluj, Romania
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