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Work Background
KarunaFounder
Nov. 2023California, United StatesMindfulness Meditation programs and retreats
www.karuna.live
FreelanceProduct & Design Strategist
Mar. 2023California, United StatesProduct & Design Strategy for values and mission aligned Seed stage to Series E Startups
(health & wellness, biotech & psychedelics, sustainability & regeneration). Projects:
→ New service category and program incubation for a series E health startup, including facilitation of a two week long cross-functional design sprint, and creation a cross-functional Playbook for guidelines
→ Product & design strategy for a Series A wellness wearable startup
→ Product & design strategy for a Seed stage AI meditation coach app
Hinge HealthMindfulness Program Lead
Oct. 2022 - Nov. 2022San Francisco Bay AreaPlanned, facilitated, and measured a 6-week long internal employee Mindfulness Program Pilot, consisting of one 60min learn & practice session per week with three additional 30min drop-in meditation sessions per week. Created a framework for measuring and tracking organizational well-being. Outcomes:
→ 62 signed up participants
→ 6-week completion rate: 33%
→ CSAT score: 4.8
→ NPS score: 85
→ Mindfulness topics understanding & learning: Avg. 4.0 / 5
→ Ability to manage anxiety, stress, emotions: Avg. 3.7 / 5
→ Ability to stay more focused: Avg. 3.5 / 5
Mission Harbor Behavioral HealthMindfulness Meditation Group Facilitator, RADT
Apr. 2022Santa Barbara, California, United StatesFacilitating weekly in-person 90min Mindfulness Meditation sessions.
Hinge HealthLead Product Designer, Computer Vision
Apr. 2022 - Sep. 2022San Francisco Bay Area→ Shipped TrueMotion: motion tracking for exercise therapy using Computer Vision Hinge Health is pioneering the world's most patient-centered Digital Musculoskeletal (MSK) Clinic and has raised $436M to date with offices across San Francisco, Austin, Chicago, Denver, Minneapolis, Portland, Seattle and more. Hinge Health reduces MSK pain, opioid use, and surgeries by pairing advanced wearable technology with a comprehensive clinical care team, including doctors of physical therapy, physicians, board-certified health coaches, and more. Available to millions of members, Hinge Health is the #1 Digital MSK Clinic for health plans and employers, including Boeing, Salesforce, and US Foods.
The Greater Good Science CenterMindfulness Meditation Teacher Certification
Feb. 2021 - Jan. 2023Part of the 2023 cohort of the 2–year Mindfulness Meditation Teacher Certification Program by Jack Kornfield and Tara Brach, covering a wide breadth and depth of topics, including trauma-sensitive Mindfulness and DEIA training.
OuraSquad Design Lead
Jun. 2020 - Apr. 2022San Francisco Bay AreaSquad Design Lead with focus on understanding the wider context around our health; body (biometrics), mind (subjective feedback, mood), environment (environmental data, 3rd party devices) and creating features and experiences around that. Shipped Features:
→ Automatic Activity Detection leveraging ring sensors (iOS & Android)
→ Workout Heart Rate tracking (iOS & Android)
→ Smart Tags that connect lifestyle, mood, and environmental tags with your biometrics TIME (magazine) best health inventions 2020.
Fast Company 10 most innovative wellness companies 2021.
Sonos, Inc.Senior User Experience Designer
Jun. 2019 - Jun. 2020Santa Barbara, CaliforniaProduct Category UX Lead. Led the UX design incubation and prototyping efforts for the new next-gen smart speakers in collaboration with PMs, Engineers, Industrial Designers, and GTM teams:
→ Era 100
→ Era 300 → Helped ship Sonos Arc, the premium smart soundbar (sensors, interface, voice control)
OrroHead of Design
Oct. 2017 - Jun. 2019San Francisco Bay AreaLed design on a new connected product that aims to improve peoples lives at home through machine learning and sensor enabled lighting. Launched to market. Featured on: Fast Company (Innovation by Design Finalist 2019), The Verge, Digital Trends, SlashGear. Role: Design Lead, system design, Hardware and software UX & UI design, interaction design, visual design, user testing, creative direction
Bowers & WilkinsSenior Product Designer
Mar. 2017 - Oct. 2017San Francisco Bay AreaDesigning the future of the connected home audio/video experience. Role:
UX & UI Design, Visual Design, Design System Helped create and define a cohesive Design System around the next generation of connected Bowers & Wilkins products, encompassing multiple touchpoints. Established tooling and process with Engineering for implementing the system. Bowers and Wilkins True Wireless Earbuds concept and physical UI (reflected on the launch of PI7 and PI5 true wireless earbuds)
SnapwaveCo-Founder & Design Lead
Feb. 2016 - Mar. 2017San Francisco & NashvilleSnapwave made music streaming more engaging through Instagram and enabled artists and fans connect in new ways. → Project Music Accelerator Alumni 2016
→ Featured on Forbes and Billboard Role:
Product Design Lead, Product Strategy, Product Management, Product Roadmap, User Research, Go-to-Market Strategy, Prototyping, UX & UI Design, Branding
MoodsnapProduct Design Consultant
Apr. 2015 - Feb. 2016San Francisco Bay Area"A picture is worth a thousand songs." Role:
Product Design, Product Strategy, User Flows, Prototyping, UX & UI Design, Visual Design Description:
Moodsnap is an image-driven music discovery app. I helped refine the app concept based on prior customer research and feedback. The project started by doing a 5-day long design sprint, followed by prototyping the refined product. As result, Moodsnap got accepted to Project Music Accelerator '16, the first music tech accelerator in the country.
Ice HouseLead Designer
Apr. 2015 - Dec. 2015San Francisco Bay AreaRole:
Led UX & UI design, prototyping, creative direction and visual design on client app development projects (Silicon Valley, LA) Description:
Helped companies build their dreams. Led a variety of client app projects ranging from entertainment to IoT and FinTech. Helped startups and established companies bring their ideas to life by translating user and business needs to refined product concepts and MVPs. Worked with an international team of developers to bring the apps to reality. One of the product design concepts I worked on was acquired within the same year. I also created the Indiegogo Campaign and app design for an ergonomic smart chair that tracks your posture. The campaign exceeded its funding goal by 366% within one week.
SpinletDesign Lead
Mar. 2011 - Mar. 2015San Francisco Bay AreaLed the UX and UI design for the "Spotify of Africa" growing the customer base from 0 to over 1M. Role:
UX & UI design, IA, branding & creative direction, visual design, partnership implementations (Uber, Coke, Samsung, Nokia) Description:
Responsible for leading the UX and UI design of the Spinlet music streaming service. Had a pivotal role in designing and launching the biggest music streaming service in Africa with customer growth from 0 to over 1M over the course of 3 years. The service platforms include mobile (Android, iOS, Windows Phone, Blackberry) and web. Worked directly with the management (CEO, CTO), marketing and engineers to drive the vision for Spinlet's design and for bringing new concepts to life. Supported bringing the Spinlet app successfully to technology and brand partners such as Uber, Samsung, Coke and Nokia as well as several mobile operators in Africa.
Ikimono Creative Agency Ltd.Co-founder / Creative Designer
Apr. 2009 - May. 2011Role:
Branding, visual design, IA, UX & UI design, CRM, business management Description:
Ikimono Creative Agency focused on sustainable design and worked with customers and projects with similar values aiming to have an environmental and/or social impact. Planned and executed web services and brand identities from concepts to finished products. Clients included start ups and established companies. Led multiple customer projects independently and successfully from start to finish.
Advant Games Ltd.Creative Director
Apr. 2008 - Mar. 2009FinlandRole:
Branding, UI design, concept design, game art, animation Description
Advant Games is a company offering game development services. I was responsible for creating the visual identity for the company alongside with marketing materials. I designed game concepts, game user interfaces and interactions, animations and illustrations. Worked directly with the Head of Product and Head of Marketing to drive company goals.
DimediaVisual Designer
Jan. 2006 - Mar. 2008FinlandRole:
Web & print design, branding, illustration & animation Created visual identities and marketing materials, websites and tv-animations. Clients included companies such as MTV3, Manpower, Skanska and Stora Enso. Attained a comprehensive skill set ranging from branding to web and print design.
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