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Work Background
Alula DigitalFounder & Lead Consultant
Jun. 2024City of Johannesburg, Gauteng, South AfricaAt Alula Digital, I transformed my consulting experience into a software-driven solution tailored specifically for small law firms. Leveraging my deep understanding of legal operations and client acquisition strategies, I developed a practical, affordable platform that empowers smaller legal practices to access the same advanced tools used by larger firms. Our focus is on modernising legal workflows with cutting-edge web design, automation, and effective lead generation strategies through Google. Key contributions: - Designed a software solution that automates internal processes, streamlining day-to-day operations and significantly reducing manual workloads.
- Built websites optimised for visibility, speed, and client conversion, helping firms establish a stronger online presence.
- Implemented Google-based lead generation strategies that resulted in increased client acquisition and retention for small legal practices.
- Enabled smaller firms to adopt advanced operational tools, improving efficiency and bringing them on par with larger competitors in terms of technology and digital strategy. Through Alula Digital, I am committed to helping law firms evolve, improve profitability, and stay competitive in an increasingly digital landscape.
Clara TechnologiesSenior Process Consultant
Jun. 2024 - Oct. 2024Dubai, United Arab EmiratesClara is a subscription-based legal operating system that provides an integrated collection of self-
service tools to help founders digitally form, manage and scale their startups. The Clara platform educates and empowers founders to address many of the tasks currently performed by lawyers,
including incorporating companies, drafting agreements, building cap tables and structuring data
rooms. At the same time, Clara acts as a collaboration and information sharing tool for founders,
investors and lawyers so that the key players in the global startup ecosystem can work together more
efficiently. The driving purpose of Clara is to help founders change the world by making legals fundamentally
more efficient, catalysing the shift from a lawyer-led to a founder-led user experience to demystify
complex legal processes and empower founders with our knowledge.
Independent ConsultantBusiness Process Management Consultant
Jan. 2024 - Jun. 2024City of Johannesburg, Gauteng, South AfricaAs an independent consultant, I partnered with small law firms to enhance their operational efficiency and client acquisition strategies. My focus was on optimizing business processes through tailored automation and workflow solutions, allowing legal practices to save time, reduce costs, and streamline their daily operations. In addition, I developed and implemented lead generation strategies designed to increase client intake and boost firm profitability. Key contributions: - Designed and executed process improvements that reduced administrative burdens and enhanced client service delivery.
- Implemented CRM and automation tools that streamlined workflow and increased efficiency across multiple departments.
- Developed and launched targeted lead generation campaigns, resulting in a measurable increase in client conversions.
- Provided strategic insights and solutions to drive sustainable growth, helping small law firms achieve stronger financial performance. This role allowed me to combine deep knowledge of legal operations with practical, results-driven solutions to support business growth in the legal sector.
NEXT176Investment Associate
Oct. 2023 - Mar. 2024
Young African CatalystsAspiring YAC VC Fellow
May. 2023 - Oct. 2023Young African Catalysts is a digital university empowering talent to enter & build the African startup & venture ecosystem. YAC leverages data and community to enable young Africans to upskill, find jobs, and unlock investment in the venture capital & startup ecosystem.
Lacoona LegalCo-Founder
Apr. 2021Cape Town, Western Cape, South AfricaOffering straightforward legal, regulatory and business support for startups and SMEs for founders and business owners who understand the benefit to a strong foundation. Lacoona Legal is the ultimate destination for AI-driven legal services and fixed-price access to experienced lawyers, designed to support business owners and individuals alike. Empower your startup, SME, or personal legal needs with our innovative platform, built to streamline legal processes and facilitate efficient management of business, stakeholders, and supplier relationships. Lacoona Legal harnesses the power of artificial intelligence to deliver customised legal, regulatory, and business support that caters to your specific requirements. Our affordable fixed-price model guarantees quality service without breaking the bank, allowing you to focus on achieving your goals and growing your enterprise.
LegalFundiCo-Founder
Feb. 2020Cape Town, Western Cape, South AfricaLegalFundi is a LawTech company which provides automated and scalable legal processes and document drafting as well as employee management solutions all delivered through SaaS mechanisms and a web-based portal. We believe that people and businesses can be empowered to help themselves in resolving legal issues and we facilitate this by providing step-by-step guidelines and access to affordable legal processes and subsequent action. LegalFundi was born in ensuring access to social justice. By bridging the gap between technology and law, LegalFundi has positioned itself effectively as a front runner in the disruption of the legal industry. BETA testing has already been completed with 98% of respondents believing they could trust the tool, 100% saying they would recommend it for a family or friend and 99% stating that it would not only help them perform their role better but also more efficiently. The COO position has taken on a solution development as well as business development function and has required me to project manage the technical solution ideation, design and development whilst ensuring early market access, user-testing operations and community access ad inclusion.
Inseco (Pty) LtdCo-Founder & Co-Chief Executive Officer
Jun. 2017 - Jun. 2020Cape Town Area, South AfricaInseco was started with a mindset that we can achieve both sustainable and profitable business outcomes whilst taking on current and future environmental concerns with a sustainably orientated double-edged sword. With the intention of seeking a solution to the immense waste management issue which is prevalent in the Western Cape as well as South Africa, we have found a means through which we can harness the potential of what the waste has to offer whilst simultaneously achieving profitable business success through the development of a highly nutritious and sustainable alternative feed replacement to soymeal and fishmeal.
Somerset College, Somerset West, South AfricaChairperson of the Allumni Committee
May. 2017 - Aug. 2018Group management
Meeting chairing and facilitation
Vision and action plan development
Alignment of vision to outcomes
Group reporting
eLearn ConnectionCo-founder
Jan. 2015 - Dec. 2017Cape Town Area, South AfricaE-learn connect is an on-line education platform providing access to courses focusing on the development of skills and knowledge in the areas of labour and ethical adherence, social compliance and personal self-development. It offers on-line and blended education in the corporate, agricultural, government and NGO sectors using effective management solutions, holistic education and integrated feedback systems which promote continuous development aligned to international best practice as well as local SETA accreditations.
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