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Work Background
Cream City MarketingHead Content Writer
Aug. 2019 - Nov. 2020Greater Milwaukee AreaReceived a promotion from content writer to Head Content Writer two months into tenure. Grew clients' email and social media audiences. Planned, researched, and wrote an 80+ page multi-subject curriculum. Designed and managed a multi-client social media editorial calendar, and observed consistent growth of follower counts and engagement rates over time.
Hatch & WeaverCreative Strategist
Jan. 2018Consulting was part of my five-year plan that started five years early. That's why I call myself an accidental freelancer. Now, over five years in, I can confidently say I found my purpose. Though if I'm being honest, I kind of always knew I'd end up somewhere creative; I used to sit in my bedroom on weekends and write poetry about rainstorms when I was 10. Yes, I'd still like to publish a collection of poetry someday. As a Creative Strategist, I work primarily with agile (sometimes just an owner and a gaggle of contractors) boutique marketing agencies that put people first. Together, we're here to serve. It's becoming increasingly difficult to stand out as an agency, and what I bring to my collaborations is a deep understanding of people (I'm an audience researcher who specializes in brand voice and messaging) and a strategic mindset. My work encompasses everything content touches, and that includes conducting client interviews, diving deep into third-party industry research, crafting authentic brand strategies, developing high-impact content strategies, and writing content assets that engage the actual people behind the screens. While I've dabbled in a little bit of everything, I have more extensive experience in the following B2B industries: -Medical (including telehealth) -Manufacturing -Insurtech
-Human resources
-SaaS
-Marketing (I've helped agencies develop their thought leadership for over five years.) A few of the agencies I've partnered with over the years include: -Audience Audit
-Brainchild Studios
-Accelity
-Flipeleven
-Thunderbird Creative
-Fancy So, if you need strategic thinking and relentless creativity that agency clients expect, send me a message!
CommonstateEditor In Chief
Dec. 2017Greater Milwaukee AreaStrategized content topics and brand direction. Guided writers to contribute their best work and refine their voices. Wrote articles that got people talking, engaging, and sharing. Achieved 15-20% average engagement rates on culinary articles. Made otherwise mundane topics interesting to read.
AscensionWound Care Nurse
Dec. 2017 - Oct. 2018St. Francis, WIReceived certification to provide hyperbaric oxygen therapy to patients and ran treatment sessions independently. Created custom instructional documents when patients needed to perform wound care at home. Worked with providers to care for patients with chronic and difficult to manage wounds, including many patients with venous insufficiency, diabetes-related foot wounds, and pressure injuries complicated by reduced mobility.
Froedtert HospitalWound, Ostomy, and Continence Nurse Specialist
Jan. 2017 - Nov. 2017Provided essential pre- and post-operative patient education for individuals receiving surgical ostomies. Created care plans for patients with a wide variety of wound etiologies, providing education to both nursing staff as well as patients and family members to enhance outcomes. Tracked pressure injuries in recently admitted patients as well as participating in a hospital-wide pressure injury survey. Collaborated regularly with teammates and other interdisciplinary teams, especially plastics and dermatology, to create evidence-based treatment plans.
Wheaton Franciscan HealthcareRN 2
Sep. 2015 - Dec. 2016Greater Milwaukee AreaHoned my wound care, medication administration, critical thinking, and assessment skills. Worked with families and patients during end-of-life care and to care for patients facing a wide range of disease processes involving all body systems. Became an RN II. Served as a representative on FRAT, the Fall Restraint Action Team, which aimed to reduce the prevalence and severity of patient falls.
JUST COFFEE COOPERATIVESales Representative
Jan. 2012 - Dec. 2013Madison, Wisconsin AreaUtilized my attention to detail and refined palette to define tasting notes for new and seasonal coffees. Drafted coffee package descriptions. Maintained relationships with area cafes and co-led educational events for the community.
Community Living ConnectionsProgram Coordinator
Mar. 2011 - Jul. 2012Madison, WisconsinServed as the glue on a team advocating for and assisting adults with developmental disabilities to grow their skillsets and live independently. Took clients to medical appointments and served as an advocate during their healthcare experience. Designed a low sodium dietary plan for a client with congestive heart failure, training staff and ensuring it was followed consistently and accurately. I received training in de-escalation techniques during my time with CLC and worked regularly with clients with dual diagnoses who required an intentional, empathetic, and non-threatening approach.
8 Seasons GrilleCafe Manager
May. 2010 - Dec. 2010Madison, WisconsinHelped renovate the building and set up the café portion of the restaurant. Developed the cafe program, including working with local vendors to bring in high-quality coffee and tea, trained baristas, managed inventory, pursued environmentally sound policies, and created reference forms for barista training for a newly opened restaurant.
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