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Work Background
L'Oréal GroupBusiness Intelligence Lead CERAN Cluster
May. 2025Colombia, BogotáLead the BI team for the Centro America and Andean cluster in the design of strategy and segmentation
ReckittSales Force Effectiveness Lead Andean Cluster
Dec. 2021 - Apr. 2024Bogotá, Distrito Capital, ColombiaLead the area of Sales Force effectiveness for the Andean cluster (COL, PER, ECU & VZLA) in the consolidation of strategies and development of objectives. Medical panel administration of +14K Doctors and 2K institutions.
Creation and execution of cross-functional 360° projects that allowed maximize of the return on investment.
Targeting and Customer Segmentation Modeling (HCP, HCO, POS).
Salesforce.com Administrator
ReckittSales Force Effectiveness Coordinator Colombia
Jul. 2021 - Dec. 2021Bogotá, Distrito Capital, Colombia
Geometry ColombiaStategic Commerce Planner (Freelance)
Nov. 2020 - May. 2021Bogotá, Bogotá D.C., ColombiaDevelop 360 brand strategies based on client briefs (Colgate, Novartis, BupaMx, LifeMile)
Procter & GambleCommercial Excellent Lead
Dec. 2018 - Jun. 2020Bogotá, Bogotá D.C., ColombiaResponsible for developing and analyzing the metrics of Pharmaceutical market (Rx & OTC) of Colombia and Latin American with the purpose to support the areas of Marketing, Sales, Financial and General Management in the design of strategies of the PHC unit.
Merck GroupBusiness Intelligence Lead
Jan. 2016 - Nov. 2018Bogotá, Bogotá D.C., ColombiaResponsible for developing and analyzing the metrics of the Colombian pharmaceutical market with the purpose of advising the Marketing, Commercial and General Management areas in the design of decision-making strategies of the Consumer Health unit.
Merck GroupBusiness Intelligence Lead
May. 2012 - Jan. 2016Caracas, VenezuelaDevelop and analyze the Venezuelan pharmaceutical market in order of advising the main areas of business (GM, Marketing, Trade Marketing, Sales, Medical Detailing and Finance) in designing strategies for the Consumer Health Unit.
Vivax Pharmaceuticals VenezuelaBusiness Intelligence Sr Analyst
Sep. 2010 - May. 2012Caracas, VenezuelaAnalyze the management indicators, such as historical trends, sales and budget projections to support in the areas of marketing and sales for strategic decisions of the Venezuelan pharmaceutical market.
Mabe CorporativoSr Product Analyst
Mar. 2010 - Aug. 2010Caracas, VenezuelaCoordination and analysis of information to determine the size and trend of the domestic appliance market, according to corporate guidelines of market intelligence, in order to facilitate decision-making strategies for the commercial management of the company.
Mondelēz InternationalSales Business Analyst
Jul. 2005 - Mar. 2010Caracas, VenezuelaLogistics and sales intelligence support for different departments (Marketing, Trade Marketing, Demand Planning, Finance and Sales) with emphasis on the development of information reflecting the performance of the company
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