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Work Background
Women On TopMentor
Nov. 2021Athens, Attiki, GreeceField of support:
- Team management
- Handling difficult partnerships
- Career restart after a break for caretaking reasons
- Entrepreneurship
- Work/personal life balance
WomenTech NetworkGlobal Ambassador
Apr. 2020 - Dec. 2023On a mission to unite 100.000 women in tech to discuss things that matter.
As a member of the WomenTech Network, I am an advocate of diversity & inclusion, helping other members and also educating myself on issues that drive the science and tech world today.
DollphinFounder
Feb. 2019GreeceDollphin is an Experience Design consultancy founded as a collaborative ecosystem. Our constantly growing team consists of experienced professionals who create innovative experiences, systems and services for ambitious brands, products and organizations, while keeping human needs and interactions at the heart of everything.
Our focus is on Service Design and Customer Experience, especially in the Health and Wellness segments, by employing methodologies from the Systems and Design Thinking mindset, while measuring results against business goals. Clients who’ve trusted us: L’ORÉAL, COSMOTE (with Reach), Idiokinisis Group, Think Digital Group, KETHI, Phaistos Networks, Startup ventures Awarded in UX | CX Awards 2022 for:
Category: UX | CX Transformation & Strategy
🏆 Best in Education & Academic - GOLD
🏆 Best in Health & Pharma - GOLD Category: CX Initiatives & Practices in Customer Lifecycle
🏆 Best B2B Experience - GOLD
🏆 Best CX in Online - SILVER Finalist - European Customer Experience Awards 2024 (in progress) for:
🏆 Best B2B CX
🏆 Best Online CX
WhiiseChief Marketing Officer (Advisor)
Mar. 2018 - Dec. 2018London, United KingdomWhiise was a startup working on a digital platform with a vision to bring equal opportunities for personalised education to creatives globally, starting off from the music industry.
Serving as the Chief Marketing Officer and Business Development at Whiise came with ensuring that:
• Whiise platform promotes its vision to various stakeholders and investors
• Runs Operations seamlessly through main revenue streams • Marketing efforts are coordinated to bring maximum ROI
Self-employedConsultant | CX & Service Design, Thoughtful Innovation
Feb. 2018Athens, Greece• Strategic and hands-on consulting for SMEs and new company ventures with a focus on improving Service Design & Customer Experience journeys, Innovation enablement, service blueprints, standards and metrics
• Facilitation of workshops aiming at improvements in Organisational Design, Sales Processes, Product Development and Operations Management
• Tailor-made Corporate Training programs
• Project management for hand-picked digital projects
2B3D - Advanced 3Dimensional Technology SolutionsCEO
May. 2017 - Jan. 2018Athens, GreeceIn charge of a newly launched project initiated in September 2016 in the form of a start-up that later pivoted to a MarTech hub, aiming to present brands and advertising agencies with solutions in the areas of 3D tech (Augmented and Virtual Reality). Clients: Ogilvy Action (Cosmote), Imperial Tobacco, Elpedison Power, Vivartia, ANT1 TV Channel, Tribal DDB (Alpha Bank), Headline Experiential Agency (Germanos, Visa, Bristol Pharmaceuticals)
THINKDIGITALHead of Agency Sales
May. 2016 - May. 2017Athens, GreeceClients: all major Media Agencies including Mindshare Bold, Mindshare Spot, Tempo OMD, Initiative, Universal Media, Initiative, Mediacom
• Building, owning and delivering the Strategy & Business Plan of the Agency Sales team ranging from Media Sales to Performance and Content Creation projects
• Maintaining a framework of excellent service and great ROI for the company and its clients • Actively Driving Sales through Insightful and proactive Client minded approach • Optimizing Operational Efficiency of the team by reviewing and improving operational processes and utilising available tools
• Representing the company’s business policies in various conferences, trade fairs, and networking events to attract more agency clients and end clientele
• Effectively communicating the value propositions to multiple stakeholders
• Coordinating the agency sales operations and team by reporting on specific deliverables to senior management
Publicis Hellas S.AClient Service Director
Apr. 2015 - Mar. 2016Athens, GreeceClients: Nestle (Nescafe, Maggi), Samsung, L'Oréal (Garnier), Fiat, Optima, AXA insurance, Visa • Senior management position, in charge of 1 of 2 main agency groups, providing Management consulting services to clients with a holistic view of their business and challenges
• Proactively seeking strategic opportunities to promote the brands/organizations and their initiatives to various stakeholders
• Organizing the team and coordinating interaction with different departments with an aim to break the silos, so as to offer clients holistic communication plans in a Through The Line (TTL) approach • Working on New Business opportunities both within the Agency’s clientele and new potential clients
• Negotiating clients budget through procurement processes
• Constantly interacting with the Publicis network so as to organize activities and utilize knowledge and expertise
Panteion University of Social and Political SciencesBusiness Instructor & Co-Creator of AD&PR Lab - Strategic Design vertical
Mar. 2013Athens, Greece• Co-creator and Business Instructor of the "Strategy and Social Media"/"Strategic Design" vertical Lab (6th semester of studies)
• Immersive Futures Hackathon 2024 by Creative+ | Mentor & Facilitator
• Mentor of the AD&PR Lab Team, participating in the 1st ever University Challenge, IMC 2018 and then in IMC 2019
• Mentor of participants during the Startup Weekend organised by the AD&PR Lab, 2017
• Business instructor on "City Branding" in the preparatory 2nd year of studies, 2013 * AD&PR Lab operates under the Dpt. of Communication, Media & Culture of Panteion University os Social and Political Sciences.
WediaDigital Director
Jul. 2012 - Mar. 2015AthensClients: Winbank, Citylink, Cyta Hellas, Minoan Lines, Eurolife, Eurobank Asset Management, Solid Advertising (digital projects), BCA college, EVGA Refresh, Sportingbet, Inaccess, Amita, Vardas, Daikin, Effie Hellas • In charge of the Digital Marketing/New Business Development department (Social Media, Inbound marketing, SEM/SEO, etc.)
• Chief bid manager, organized the majority of presentations towards then current and prospective clients
• Provided Management consulting services to selected clients
• Organized and conducted co-creation workshops with client teams
• Reviewed and informed customer journeys, especially focusing on digital touchpoints
• Cultivated and worked on strategic opportunities to promote the brands / organizations and their initiatives
• Hands on Content Generator and Community Manager for demanding accounts, also with Crisis Management needs (mainly Banking & Telecommunications Sectors)
• Planned and observed client’s budget
• Supervised the organization and delegation of clients’ projects (Design and Development of digital assets, ie. websites, Facebook applications, mobile applications, etc.)
• Data analysis and reporting on users' behavior within clients’ digital assets for the optimization of future client activities
Panteion University of Social and Political SciencesMember of the Evaluation Committee for Startup Lab projects
Jan. 2012 - Dec. 2012Athens, Attiki, Greece
LoveDHead of Digital
Sep. 2011 - Jun. 2012Athens, GreeceHead of the newly - then - launched Digital Division of the Care Direct Group.
Clients: Phillips Hellas (won pitch), Total Hellas (won pitch), Procter&Gamble, Friesland, Arkadi soap, Mustella, Sudocrem, Chicco, Inglesina
• Designed and launched the Division as a separate unit of the Care Direct Group • In charge of a team of 7 people of multiple disciplines
• Pitched on multiple projects both for clients and non-clients of Care Direct in Greece and abroad
• Organized and delegated clients’ projects both within agency’s staff and external partners
• Developed strategic opportunities to promote the brands and their initiatives
• Planned and monitored the department’s budget, along with plans for growth
RascalSenior Account Director (Digital Division)
Jun. 2010 - Jul. 2011Athens, GreeceClients: Diageo (Johnnie Walker, Jose Cuervo), AB Vassilopoulos, Bank of Cyprus (Greek branch), Bank of Cyprus (Cyprus central offices), Neoset
• In charge of an account team of 3 people, organizing and delegating clients’ projects both within agency’s staff and external partners
• Chief bid manager, organizing all presentations towards prospective clients
• Cultivating and working on strategic opportunities to promote the brands and their initiatives
• Preparing full scale presentations for current clients and new business projects
• Overview of Project Management & Delivery
• Planning and observing client’s budget
J. Walter Thompson WorldwideSenior Account Director (Digital Division)
Aug. 2009 - May. 2010Athens, GreeceClients: Vodafone, Athenian Brewery (Amstel, Krusovice), Kraft (Jacobs, Philadelphia), Eurobank, Athens International Airport, Johnson&Johnson, Vivartia (Milko), SATO, LG Electronics
• In charge of the client service department • Organizing and delegating total of agency’s projects both within agency’s staff and external partners
• Preparing full scale presentations for current clients and new business projects
• Proactively seeking strategic opportunities to promote the brands and their initiatives
• Planning and observing client’s budget
TBWA\WorldwideAccount Director
Feb. 2008 - Jul. 2009Athens, GreeceClients: ING Insurance, Minerva (Horio Butter, Horio Cheese and Benecol), Henkel (Neomat, Persil), Schwarzkopf (Taft, Silken Color, Gliss, Scorpio), Sub-Zero/Wolf
• Managing of projects – supervising account team of 3 managers
• Proactively seeking strategic opportunities to promote the brands and their initiatives
• Organizing, writing and conducting full scale presentations
• Planning and observing annual budget
Arc WorldwideAccount Director (Digital Division)
Sep. 2005 - Feb. 2008Athens, GreeceClients: Diageo (Johnnie Walker, Malt Whiskies, Dimple, Baileys), Procter & Gamble, Goody’s (Junior segment – loyalty scheme), Hyatt Regency Casino, Tram S.A., Ferrero (Kinder Bueno), Bank of Cyprus, Metaxas Optical, Notos Galleries Home
• Management of projects – supervising account team of 3 executives
• Proactively seeking strategic opportunities to promote the brands and their initiatives
• Organizing, writing and conducting full scale presentations
• Participating in new business pitches
• Planning and observing annual budget
• Constantly being kept updated as to the emerge of new technologies and communication tactics
TBWA\WorldwideAccount Supervisor
Feb. 2004 - Aug. 2005Athens, GreeceClients: McDonald’s, Shop&Trade (Miss Sixty, Pepe, Custo Barcelona, etc.), Minerva Olive Oil
• Coordinated projects – supervised an Account Executive
• Through 2004, member of exclusive team handling the McDonald’s account, while an Olympic Sponsor of the 2004 Athens Olympic Games
• Participated in the McDonald’s marketing activities by assisting the respective marketing department
• Coordinated communication with the McDonald’s franchise network
• Through 2005, also independently handled the Shop&Trade account and participated in the Minerva communication activities
• Wrote creative briefs for the planning and implementation of client’s projects • Organized full scale presentations
• Communicated on a daily basis with the TBWA network as well as the McDonald’s roster
• Participated in the planning and kept track of the client’s budget allocation
• Also participated in new business pitches
Leo Burnett AthensAccount Executive
Mar. 2001 - Feb. 2004Clients: Procter & Gamble, Lemonis Group (Kaloghirou, Haralas, Nine West, TOD’s, All about shoes), Veropoulos / Halkiadakis supermarkets, Nikas, Nireus Group (Alpino, Sarantis, Sealand seafood), F.H.P. (Vileda, Wettex), Myloi Aghiou Georgiou, Nutrimetics cosmetics, Hitiroglou
• After taking my first steps in advertising, followed through the daily work required for the above clients
• Soon, trusted with handling the Lemonis Group account under the direct supervision of the General Manager
• Wrote briefs to the creative teams and coordinated the process from briefing through the final result
• Wrote and conducted several presentations
Participated in the preparation of new business projects
Connective Communications LTDProject Coordinator
Apr. 2000 - Feb. 2001
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