Kaiser PermanenteProduct Marketing Manager
Jan. 2018 - Jan. 2019Greenwood Village, Colorado, United StatesSpecialized in the marketing of SaaS products and healthcare technology solutions. Possesses a strong background in developing effective go-to-market strategies, enhancing product adoption, and driving significant growth in competitive markets. Sam is adept at crafting compelling sales enablement materials, utilizing evidence-based marketing techniques, and excelling in customer success storytelling. Key Accomplishment:
>> Generated an average of $1.5M in revenue across 18 SaaS products over 1 year by creating comprehensive marketing strategies for each product including target audience, personas, position and messaging, and KPIs. >> Improved email marketing campaign success by 76% after developing and implementing a Salesforce CRM application, managing over 200,000 contacts and 40 campaigns.