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Work Background
Mark43Senior Product Marketing Manager
Jan. 2024Drives the strategic vision and execution of go-to-market strategies to support the company’s suite of public safety software solutions including an industry leading cloud-native CAD, RMS, and Analytics platform.
Kaiser PermanenteSenior Product Marketing Manager
Jan. 2019 - Jan. 2024Georgia, United StatesPromoted from prior role within 1 year after demonstrating proficiency in leadership and product growth. Specialized in enterprise software and SaaS marketing, particularly in cloud-based solutions and BI technologies within the healthcare industry. Demonstrating a high level of proficiency in developing and executing business support strategies, Sam has been instrumental in commercializing products and creating impactful marketing materials. Their skill set is further enhanced by strong abilities in project management, cross-functional collaboration, and implementing strategies focused on customer loyalty and sales growth. Key Accomplishments:
>> Enhanced customer satisfaction substantially, creating an award-winning Customer Community of Practice program that increased satisfaction by 200% in its first year and average an increase of 172% every year after. >> Significantly increased user engagement by 300% over 3 years through a comprehensive communication strategy encompassing over 50,000 users across multiple regions. >> Generated a substantial number of leads and revenue growth through strategic email marketing campaigns and effective use of Salesforce CRM for campaign management and analytics.
Kaiser PermanenteProduct Marketing Manager
Jan. 2018 - Jan. 2019Greenwood Village, Colorado, United StatesSpecialized in the marketing of SaaS products and healthcare technology solutions. Possesses a strong background in developing effective go-to-market strategies, enhancing product adoption, and driving significant growth in competitive markets. Sam is adept at crafting compelling sales enablement materials, utilizing evidence-based marketing techniques, and excelling in customer success storytelling. Key Accomplishment:
>> Generated an average of $1.5M in revenue across 18 SaaS products over 1 year by creating comprehensive marketing strategies for each product including target audience, personas, position and messaging, and KPIs. >> Improved email marketing campaign success by 76% after developing and implementing a Salesforce CRM application, managing over 200,000 contacts and 40 campaigns.
American Specialty HealthMarketing Communications Coordinator
Sep. 2016 - Jan. 2018Greater San Diego AreaEngaged with stakeholders & clinical research executives to develop and execute marketing & communication strategies for various health management products & services. Coordinated cross-functional teams to develop & execute email marketing campaigns, managed web site content & updates, and collaborated with the quality assurance team to ensure products met NCQA & URAC requirements. Key Accomplishments:
>> Organized and coordinated 10+ health and wellness events per year, leading to a 15% increase in brand awareness and participation. >> Conducted market research and analysis, contributing to a 10% improvement in marketing strategy effectiveness.
County of San DiegoIntake Service Coordinator
Oct. 2013 - Sep. 2016Oceanside, California, United StatesWas the first point of contact for social workers within the North Coastal San Diego area. Played a crucial part in managing the client intake process, ensuring a smooth and efficient client experience. Managed all client communication through office appointments and phone calls, time sensitive data entry, coordination of social worker schedules, and administrative support.
San Diego County Sheriff's DepartmentEmergency Dispatcher
Mar. 2011 - Oct. 2013San Diego, California, United StatesServed as a first point of contact for emergency calls, requiring quick thinking, calmness under pressure, and a commitment to public safety. Utilized exceptional communication skills, adept at handling high-stress situations, and collaborated with police, fire, and SWAT to ensure safety of community.
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