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Work Background
SymphonyAISenior Manager, CPG Engagement
Mar. 2022 - Sep. 2024Greater Phoenix Area• Led CPG clients in understanding consumer behavior and driving brand loyalty through a Customer Centric Retailer approach.
• Developed strategies to engage consumers and increase household purchase behavior understanding.
• Collaborated with cross-functional teams to implement innovative solutions for client success.
Fresh ExpressSenior Category Manager
Sep. 2021 - Mar. 2022Greater Phoenix Area• Supported Sales Team in delivering category and shopper insights for retailers, driving positive growth for Fresh Express.
• Collaborated with cross-functional teams to develop innovative strategies for category management.
• Analyzed market trends and consumer behavior to optimize product offerings and increase sales.
NielsenIQClient Manager
Jan. 2021 - Sep. 2021Greater Phoenix Area• Collaborated with Data Analytics team to establish Category Management standards for a national retailer in the Convenience channel.
• Implemented data-driven strategies to optimize category performance and drive sales growth.
• Analyzed market trends and consumer behavior to make informed recommendations for category management improvements.
Taylor FarmsCategory Manager
Nov. 2017 - Sep. 2020Greater Phoenix Area• Provided impactful support to the entire sales group with category insights, contributing to a 25% sales growth in year 1 and on pace for 24% sales growth in year 3.
• Assisted in achieving a 12pt brand share gain for a large National retailer.
• Created the "tSIGHTS" tool platform for Sales/Marketing/Category Management teams, becoming the go-to place for understanding account performance and uncovering insights.
North Shore Living™Director of Sales
Sep. 2016 - Nov. 2017Palm Desert, CA• Led sales and customer service teams to drive company sales, achieving record-breaking Thanksgiving season sales.
• Developed strategic plans, managed budgets, and closed contracts with diverse customer base.
• Implemented new CRM system to enhance customer relationships and streamline sales processes.
Adesso SolutionsVP of Analytics & Insights
Aug. 2015 - Mar. 2016Rolling Meadows, Illinois• Led sales/pre-sales team to secure new business opportunities by leveraging consumer data for actionable insights, resulting in more effective promotional campaigns.
• Recommended marketing strategies to optimize revenue, profitability, retention, and loyalty for Adesso Solutions.
• Developed and maintained business intelligence tools for reporting and analysis, enhancing customer loyalty and brand recognition.
Adesso SolutionsSenior Director of Analytics & Insights
Jan. 2015 - Aug. 2015Rolling Meadows, Illinois• Oversaw analytics and data to assess customer engagement with products and services at Adesso Solutions.
• Managed market research efforts and customer insights to drive more efficient trade spending solutions.
• Harmonized business intelligence and trend data to support actionable recommendations for clients.
Dole Food CompanySenior Category Development Manager - Berries / Fresh Pack
Jul. 2013 - Jan. 2015Monterey, California• Developed Category Management program for new categories, improving collaboration across departments.
• Analyzed marketing data to recommend strategies for sales growth.
• Partnered with account managers and clients to execute marketing promotions.
Advanced Insights SolutionsPresident/Owner
Feb. 2009 - Sep. 2016Carmel, CA• Leveraged 25 years of CPG experience to guide small to mid-sized companies in maximizing limited resources.
• Implemented strategic solutions to help companies capitalize on market opportunities and drive growth.
• Collaborated with internal teams to develop innovative strategies for sustainable business success.
Dole Food CompanySenior Category Development Manager - National Accounts
Feb. 2009 - Jul. 2013Cincinnati, Ohio• Managed a team of category managers for packaged salads at Dole Food Company, serving key national accounts like Kroger and Safeway.
• Led the development of the category through consumer insights, pricing strategies, and promotional planning.
• Analyzed complex business data to recommend effective business solutions and executed marketing tactics.
Fresh ExpressSenior Category Development Manager
Dec. 2003 - Feb. 2009Cincinnati, Ohio• Developed category management strategies and procedures, identifying opportunities through consumer metrics analysis.
• Mentored a Category Captain for packaged salads and healthy snacking, leading to increased brand share.
• Implemented the use of the dunnhumby SHOP database, hiring and training a specialist for perishable suppliers.
KrogerSenior Category Management Analyst
Mar. 2002 - Dec. 2003Cincinnati, Ohio
KrogerBusiness Systems Analyst/User Liason
Jan. 1999 - Mar. 2002Cincinnati, Ohio
KrogerMeat Buyer, Seafood Specialist, Category Manager
May. 1995 - Jan. 1999Roanoke, Virginia
KrogerVarious Store Management Positions
Aug. 1989 - May. 1995Throughout the Mid-Atlantic Region
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