Cake GroupDigital and Content Director
Sep. 1999 - May. 2005Saw the potential of the internet and online marketing to reach consumers through this 'new media' and made it my mission to master and pioneer digital possibilities with my healthy obsession for content and connections. Starting with a team of two inside Cake and being highly entrepreneurial, I developed our capabilities to include: content creation, viral marketing, community management, blogger outreach, syndicated content, web production, mobile marketing and gaming, online events, live streaming and sponsorships, display creation, online planning and buying, SEO and SEM, affiliates and partnerships. With an expanding team, client list and award winning work we became recognised and respected for being pioneers of digital marketing and effectiveness. We created social media, before the term was coined and launched one of the most famous early adopter communities in the UK: Eatmail.TV. Our success helped to make brands, campaigns and Cake famous. Attracting talent and attention due to our collective inquisitively to reach consumers even more credibly with media creativity and content.