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Work Background
Havas PlayHead of Havas Play North America
Mar. 2023North AmericaSpearheading the relaunch of the content and partnership team, aligning with Havas Play's global network across 20+ countries.
Leading and developing a high-performing team, consistently exceeding revenue and EBIT targets.
Driving strategic vision, identifying key partnerships and acquisitions, and fostering a culture of accountability and purpose.
Havas Media GroupManaging Partner
Oct. 2021United States and CanadaOverseeing the North American Sports and Entertainment team, focusing on content creation, activations, and partnerships for clients in the USA and Canada.
Achieved revenue growth and exceeded targets by integrating solutions and collaborating with external agencies and partners.
Part of the Havas Media Network Leadership Team, shaping the agency's vision and exploring opportunities in content, sponsorships, and experiential marketing.
Havas Media GroupGlobal Director, Media Creativity
Jan. 2020 - Jul. 2024GlobalEnabled media teams to deliver innovative solutions across various channels, including social, digital, experiential, and traditional media.
Played a key role in global growth and new business, focusing on training, development, and creativity in media strategies.
Managed and motivated teams to pursue award-winning opportunities through the 5is community (Insights, Inspiration, Ideas, Innovations, Intelligence).
Havas MediaGlobal Head of Creative Technology
Jan. 2014 - Jan. 2020GlobalDrove innovation by integrating the latest technologies into creative media solutions for clients and Havas offices.
Contributed to global growth with award-winning solutions in content, media, entertainment, sports, and data.
Havas Sports & EntertainmentGlobal VP Digital, Social Media & Content
Feb. 2011 - Jan. 2014Paris, Italy, GlobalExpanded digital and social media strategies across Europe and internationally, focusing on sports and entertainment clients.
Developed new products and services, including proprietary social media dashboards and sponsorship analytics.
Cake GroupGlobal Head of Digital, Social Media and Content
Jan. 2010 - Feb. 2011Continued to lead Cake's social, experiential and digital work, replicating the credibility and success achieved in London, across the widening Cake empire (and its new network partners). Award winning sports and entertainment campaigns for local and global brands with a strong passion in developing the talent and potential for all audeinces, from an eclectic blend of individuals.
Magic Dust MarketingChief Experience Officer
May. 2008 - Jan. 2010Marketing Director to We are V / Vinspired (UK Government Youth Agency)
Consultant to Cake Group (Creative Agency)
Consutlant to Fast Track Communications (Sports Agency)
Consultant to selection of other agencies and brands Magic Dust sprinkles smart thinking, solutions and ideas across existing or in WIP, integrated campaigns. It's not always about media spend- its about infectious, brilliant ideas. Earn it, don't always buy it.
Agency.comManaging Partner
Jan. 2007 - Jul. 2008One of 3 Managing Partners in the London office. Primary client British Airways, Armani Hotels, Sainsburys, Ikea. Globally retained digital agency producing online comms, web, viral, mobile, digital , outdoor, content, social media and integrated campaigns. I led a team on 60+ providing through the line services with award winning work and exceeding targets and growth projections. Part of the Omnicom Group.
Cake GroupHead of Digital and Content
May. 2005 - Dec. 2006Lead the growth of the online marketing and digital team and speciality at Cake from the UK to Europe and the USA. Identified strategic partnerships and secured international clients. Created award winning work and campaigns that were famous and over delivered on KPI's and ROI. Proudly recruited, trained, nurtured and developed talent that would go on to become CEO's in their own chosen fields, particularly at marketing and communications.
Cake GroupDigital and Content Director
Sep. 1999 - May. 2005Saw the potential of the internet and online marketing to reach consumers through this 'new media' and made it my mission to master and pioneer digital possibilities with my healthy obsession for content and connections. Starting with a team of two inside Cake and being highly entrepreneurial, I developed our capabilities to include: content creation, viral marketing, community management, blogger outreach, syndicated content, web production, mobile marketing and gaming, online events, live streaming and sponsorships, display creation, online planning and buying, SEO and SEM, affiliates and partnerships. With an expanding team, client list and award winning work we became recognised and respected for being pioneers of digital marketing and effectiveness. We created social media, before the term was coined and launched one of the most famous early adopter communities in the UK: Eatmail.TV. Our success helped to make brands, campaigns and Cake famous. Attracting talent and attention due to our collective inquisitively to reach consumers even more credibly with media creativity and content.
Cake GroupAccount Director
Aug. 1999 - Sep. 2001Made brands famous, clients happy, and colleagues invigorated and inspired.
Euro RSCGSponsorship consultant / freelance
Apr. 1999 - Aug. 1999United KingdomMy previous role at Media Enterpries/Group meant I spent a lot of time with the music and sponsorship team at KLP. I joined KLP on a freelance basis to work in the Sponsorship team helping to negotiate rights, contracts, appearances, endorsements and marketing investments for MTV Dusk Till Dawn event, 5ive, The Spice Girls, Pirelli and other talent.
Media Enterprises (Part of The Media Group)Senior Account Manager
Jun. 1996 - Apr. 1999United KingdomPublicity and marketing for brands and individuals. Some big some small, all of them happier and more well know now.
Howell Henry Chaldecott & Lury (HHCL)Account Manager/Publicist
Jul. 1995 - Jun. 1996London Area, United KingdomAmplified Tango to become a cult brand and advertising campaign, through publicity and stunt marketing. Ditto for Martini, and a few others.
Various (freelance PR and Marketing)Accout Executive/Manager/Publicist
Jun. 1994 - Jul. 1995Jackie Cooper PR, Paragon Communications, Boy Meets Girl, City of Angels
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