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Adrenaline LacrosseMarketing & Lead Generation Manager
May. 2023 - Sep. 2024San Diego County, California, United StatesServed as a critical member of the go-to-market team and collaborated internally with senior stakeholders in Sales, Business Development and Event Operations. I was responsible for developing and executing demand creation campaigns that generate and accelerate pipeline, deepening key customer relationships while driving sales conversions. I utilized a data-driven approach to design and deploy multi-channel campaigns and measure effectiveness. Some key objectives included: increasing brand awareness, creating leads & demand creation, accelerating the sales pipeline, increasing customer engagement and increasing sales opportunities. I was responsible for developing a comprehensive, full-funnel demand generation strategy, including designing & executing marketing campaigns for each stage of the buyer journey, accelerating the sales pipeline, and reporting on KPIs to illustrate campaigns result which increase brand awareness, and customer engagement.
AutodeskDemand Generation, Senior Specialist
Sep. 2017 - Mar. 2023San Francisco Bay Area- Management of all email marketing programs, exceeding quarterly goals for generating sales-ready leads.
- Cross-channel communication plans and strategy.
- Demand generation and marketing automation.
- Email A/B testing, email program analysis, and optimization.
- Oversee mid-funnel lead engagement including database emails and lead nurture programs.
- Expertise in Marketo, Salesforce, Outreach, Lucidchart, Drift, Glock Apps, and Microsoft stack. - Cross-collaboration with multiple teams across the org as well as sales and customer success.
- As part of the Autodesk acquisition of PlanGrid in 2018, I was on the ground floor of integrating multiple industry acquisitions to create Autodesk Construction Solutions.
EventbriteOnline Program Marketing and Project Management (Freelance)
Jul. 2017 - Sep. 2017San Francisco Bay Area- Develop, manage and execute B2B digital campaigns including paid email marketing programs, paid social media, and content marketing.
- Strategize and build email trigger campaigns - optimizing top performing content and blog posts across numerous digital channels.
- Create dynamic email content programs to run instant download programs in Marketo.
- Collaborate with internal design team to develop and refresh email templates campaign assets, as well as proactively share learnings and results with key partners.
- Update websites and Wordpress blog pages as well as managing demand generation campaigns.
- Work cross-functionally with internal stakeholders to gather all assets needed for email campaigns, ensuring they are on brand and in-strategy. Execute performance-based acquisition marketing efforts across paid digital channels (SEM, Facebook, Retargeting, etc.)
- Analyze marketing campaign data to regularly assess ongoing value of acquisition efforts, ultimately leading to improved ROI, as well as handling tracking and analysis of campaign metrics.
Radius IntelligenceMarketing Operations and Email Marketing Manager
Sep. 2016 - Mar. 2017San Francisco, CA- Marketo admin building, running, and analyzing program and email campaigns.
- Worked with the Demand Generation team to ensure all projects were executed on the given timeline from building Marketo and SFDC programs, collaborating on follow-up strategy for engaged leads, providing content for Sales cadence, and working with design in email, digital advertising and landing page imagery
- Manage all content, news release, webinar, roadshow, tradeshow, and conference email campaigns, including the overall Marketo program build, template designs, calls-to-action, and content used in our email sends.
- Grow our email list organically by utilizing digital advertising and bringing net new leads into top of the funnel nurture programs.
- Built and managed nurture programs through all stages of the funnel (top middle and late stage) to engage leads at each stage of the buying funnel. - Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
- Built Behavioral and Demographic lead scoring models to ensure quality leads are passed to Sales.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
- Manage technical aspects of Marketo and Salesforce to generate, distribute, and report on leads.
LivePersonMarketing Operations Specialist
Nov. 2015 - Sep. 2016Greater New York City Area- Manage and enhance all marketing tools and operations, from data import, clean-up, reporting, and segmentation to strategic growth initiatives such as lead scoring and building/advising best practices for building dynamic multi-pronged marketing campaigns.
- Identify and implement new tools and technologies that optimize lead generation, lead development and lead management processes, and drive the continued evolution of closed-loop, end-to-end demand generation, and lead-to revenue reporting.
- Deliver actionable insights using data, and work with NA, EMEA and APAC marketing teams to optimize marketing.
performance, and make recommendations to the team/managements.
- Support planning and developing models for marketing demand generation and pipeline development goals to ensure that they support organization's business goals.
- Proactively identify areas of growth and opportunity for Enterprise, Mid-Market and SMB business to improve customer experience and conversion.
- Partner with Business Intelligence team to work on projects and manage data/reporting quality to meet internal reporting users' needs.
- Conduct ad hoc marketing performance analysis to manage site traffic, emails, channel specific campaigns, conversion funnels, B2B marketing campaigns, and lead generation performance.
- Manage operational aspects of CRM platform and Marketo in the redesign of Marketing lead scoring rules to support marketing to identify valuable prospects.
- Integral member of Marketing and Sales leads funnel conversion rates through optimizing and aligning funnel stages definitions and process.
- Onboard new data management, reporting and optimization tools for marketing analytics.
- Team with Marketing and Sales operations to align lead funnel process and metrics.
RealMatchManager, Marketing/Partner Development Analytics and Performance
Jun. 2013 - Oct. 2015Greater New York City Area- Created systems and procedures currently used to track product management at a startup digital ad agency.
- Manage international daily interactions - aligning daily activities between Israel office and NYC client service office.
- Develop and manage new business partnerships by supporting the Sales, Marketing and Client Development teams – including six account managers and five sales representatives.
- Gained expertise in using data mining, analytics and research tools to develop best practices and identify areas of growth and improvement for our clients – including Google Analytics, Wanted Analytics, traffic management software Compete and Similarweb, project management tools, CRM marketing tools SmartSheet and SalesForce, and data reporting and management tool QlikView. Familiar with domain site back office tools.
- Utilize SEO and SEM marketing, campaign and market budget management, including how to QA sites, products and performance, and troubleshoot campaigns managed on a daily basis. Work with digital ad campaign life cycle and terminology on a daily basis.
- Exploit optimum use of CRM marketing tools to ensure KPIs are met, and manage sales, marketing, client development initiatives, and partner with team to facilitate the development of long-term strategies.
- Create, manage and monitor month-long trials of product to ensure the company presents clear and significant results to prospects.
- Conduct daily monitor of partner data and market trends to ensure performance
- Earned two promotions from Sales Marketing and Client Development Coordinator as well as Product Manager, Business Lead Researcher and Contact Generator.
ThrillistPR and Communications Coordinator
Sep. 2011 - May. 2012Greater New York City Area- Created daily coverage reports - building media lists, monitoring news, writing press releases, searching the Internet for Thrillist, Jack Threads, Thrillist Rewards, and competitor information.
- Responsible for daily monitoring of industry trends and coverage in leading publications – Blackbook, AdAge, Mashable, WWD, Adweek, UrbanDaddy, Crain’s, Entrepreneur, etc.
- Team member in event management and coordination. Learned the art of brainstorming ideas for online content and promotion.
- Involved in everyday campaign initiatives and creation of press releases, interview material, and maintaining and following up with press contacts.
- Excelled at the practice of doing whatever was needed in any department to make it all work.
OEX Kayak CenterKayak Tour Leader
Jun. 2010 - Aug. 2010Greater San Diego Area•Led two-hour tours of 10-plus people into the ocean and caves off La Jolla Shores. Explained the significance of what my clients were seeing. Acted as marketing assistant to owners of OEX, the #1 kayak business in San Diego. •Position required certification in CPR and BCU (British Canoe Union), which certifies kayak leaders worldwide to take out large groups of people on kayak and whitewater tours.
StayClassyMarketing/Advertising Intern
Jun. 2010 - Aug. 2010Greater San Diego Area•Reached out to potential new clients for this start-up national on-line social networking and fundraising platform currently hosting 1,500 non-profit organizations nationwide.
•Grew, updated and maintained client pages.
•Assisted with event planning.
WFUVProducer/Reporter
Sep. 2009 - May. 2011Greater New York City AreaGeneral assignment reporter for WFUV/NPR reporting news, features, politics, arts and culture, while carrying full course load at Fordham University Rose Hill. •Researched and pitched potential stories to news management in addition to completing assigned news •Conducted interviews with politicians, industry leaders, and New Yorkers all over the city and wrote on-air reports •Started as a general news producer/reporter sophomore year and lobbied successfully to create and eventually become the arts and culture beat reporter
La Jolla Sea Cave KayaksKayak Tour Leader
Jun. 2009 - Aug. 2009Greater San Diego AreaLed daily two-hour long talking-while-kayaking tours of 20-plus people in kayaks, into the Pacific Ocean and caves off La Jolla. CPR and BCU (British Canoe Union) certified for kayak leaders worldwide who manage ocean, kayak and whitewater tours.
KGTV Channel 10News Assignment Desk/Reporter Intern
Jun. 2008 - Aug. 2008Greater San Diego Area•Worked on assignment desk fielding calls and dispatching news crews.
•Assisted reporters in the field on news stories.
Gavin and Gavin AdvertisingAdvertising/Graphic Design Intern
May. 2008 - Aug. 2008Greater San Diego Area•I was invited to work at the firm after the owner saw my high school senior AP art exhibition. •Assisted in creating and designing projects for clients.
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