Elena Y.

⭐ Fractional Head of Marketing (Branding Focus)

Investor & VC📝 Influencer or BloggerPodcast HostEntertainmentJournalistBrand Marketing ManagerCommunications ManagerPR ManagerCopywritingInfluencer Marketing ManagerVoice OverMarketing DirectorProducerBlog ManagerCMOBloggerMarketingEvent ProducerC-level Executive

I’m a Fractional Head of Marketing specializing in building, scaling, and revitalizing brands. With a strategic blend of brand positioning, storytelling, and lean-growth execution, I help companies clarify their identity, refine their market presence, and accelerate revenue growth. I work closely with founders and leadership teams to develop brand strategy, upgrade messaging frameworks, unify marketing operations, and create campaigns that resonate with the right audience. My approach balances high-level strategy with hands-on leadership to ensure clear direction and measurable impact.

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Work Background

Head of Marketing

finera.Head of Marketing

Head of Events

BDSwissHead of Events

Jan. 2022 - Dec. 2024• Planning and managing marketing direct events (e.g., seminars, expos, etc.) from start to finish, coordinating with guest speakers, booking venues, managing suppliers, preparing budgets, handling invoices, post-event activities, etc. <br>• Counseling employees to reflect company service standards and procedures during offline/online events.<br>• Supporting the organization and promotion of partners teams’ seminars. <br>• Researching and shortlisting awards globally, managing all our award application submissions, and looking after our award entries and their promotion.<br>• Supporting our sponsorship activities, acting as a liaison between the company and the sponsored organizations, and organizing our marketing efforts. <br>• Managing our marketing CSR activities, looking for CSR initiatives, and organizing donations and delivery of charity activities and their promotion.<br>• Sourcing and collaborating with influencers and influencer agencies for offline and online events. <br>• Handling logistics and maintaining a merchandise inventory.

Social Media and Community Manager

BDSwissSocial Media and Community Manager

Jan. 2017 - Dec. 2021Limassol

Social Media Manager

AFX GroupSocial Media Manager

May. 2016 - Dec. 2016Limassol

Content Writer & Social Media Marketing

AFX GroupContent Writer & Social Media Marketing

Sep. 2015 - May. 2016Limassol, Cyprus

Web Content Coordinator

STOCK.comWeb Content Coordinator

Apr. 2015 - Aug. 2015Limassol, Cyprus

Freelance Journalist (Weekly TV presenter at “Nea Mera”)

Mega TV CyprusFreelance Journalist (Weekly TV presenter at “Nea Mera”)

Sep. 2012 - Feb. 2013United Kingdom

Editor in Chief

NTV Tv StationEditor in Chief

Nov. 2010 - Jul. 2011

Journalist & Media Producer & News Presenter

Local TV stations & Newspapers Journalist & Media Producer & News Presenter

Jun. 2008 - Mar. 2015Nicosia, Cyprus

Greek Teacher

Mansfield Greek SchoolGreek Teacher

Sep. 2006 - Dec. 2007

Requests

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Brand Strategy & Leadership Expertise

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