Roger Boutin - Head of Brand Marketing, Fortrea

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Work Background

FortreaHead of Brand Marketing

Jun. 2023Raleigh-Durham-Chapel Hill AreaLeading a team to manage and execute brand and marketing strategies and tactics.

Forbes Communications CouncilMember & Thought Leader

Nov. 2019 - Nov. 2023

SCORR MarketingSr. Vice President of Communications & Market Intelligence

Apr. 2019 - Jun. 2023Deliver measurable results to clients by leading the planning and execution of all public relations, communications, media, content, copy and market intelligence services. Taking note of trends in the digital and overall marketing landscape continually sharpen the focus on providing impactful thought leadership opportunities to clients. As an executive strategist on client accounts, direct overall strategy, develop brand messaging and execute practical marketing plans that drive high-impact, quantifiable results. Initiated and led the formation of the SCORR M&A Team; a select team of experts to maximize exposure and streamline integrations through strategic communication plans for clients executing merger or acquisition transactions.

PRA Health SciencesExecutive Director, Global Marketing

Mar. 2013 - Apr. 2019Charlottesville, Virginia AreaOrganizational Growth: Created a new department to provide support to the global sales organization and one year later began to lead marketing as well. Organically built a marketing team; progressing from three people to a well-round marcomms team of twenty-five that developed marketing strategies and executed plans across an organization that grew from 2,500 to 16,000 employees. Evolved marketing from a purely sales support role to a critical corporate function that not only enabled sales, but increased brand equity. Corporate Branding: Delivered evolving branding that increased the exposure and value of the company. Worked with outside agencies to develop new creative concepts and brand messaging for: o The re-brand of “PRA International” to “PRA” in 2011, positioning the company for additional capital investment and acquisitions. o The re-brand and launch of “PRA Health Sciences” in 2014, enhancing its image as a top tier CRO, enabling a transformative acquisition and subsequent IPO. Transitions and Integration: Maximized exposure and optimized communication for key events and transactions. Led multiple teams executing announcements, transitions, and integrations of more than a dozen acquired companies, communication execution when the company transitioned from public to private, and the strategic planning and execution of communications for PRA’s IPO in 2014. Budget Planning and Execution: Consistently developed and managed budgets to support strategic marketing plans that drove new sales with a high level of ROI.

PRA InternationalSenior Director of Marketing and Sales Support

Aug. 2011 - Mar. 2013Charlottesville, Virginia Area

PRA Health SciencesDirector, Marketing & Sales Support

Feb. 2008 - Aug. 2011Charlottesville, VA

PRA Health SciencesDirector, Sales Support

Jan. 2007 - Feb. 2008Charlottesville, VATasked to create a new department to provide support to the global sales organization. Formed a team to provide CRM support and strategic client document (RFI and pre-sell) creation. Created and implemented an effective process for completing documents and the team created an online database of responses to ensure consistent answers and streamline the completion process.

PRA Health SciencesProject Director, Quality & Process Management

Feb. 2005 - Jan. 2007Charlottesville, VAProduced appreciable process and quality improvements managing a portfolio of projects across all areas of PRA's business units through a team of twenty analysts. Provided direct support of processes and systems for: Business Development, Quality Assurance, The PRA Management System and Document Management. *Role was Manager, Quality & Process Management from Feb 2005 through Jan 2006.

NetWise TechnologyPresident & Client Partner

Feb. 2000 - Feb. 2005Tampa/St. Petersburg, Florida AreaConceived and implemented strategic market positioning and implemented successful, tactical sales and marketing plans that yielded 300%+ growth in the company over three years. Managed product releases, multi-project planning, financial planning, HR planning, and general business administration.

Arthur Andersen Business ConsultingSenior Consultant

May. 1998 - Feb. 2000Tampa, FloridaOversaw IT consulting engagements, consistently delivering projects on time and on budget; identified opportunities, generated proposals and closed sales. Successfully managed a firm-wide CRM application roll-out for a Top 5 executive recruiting firm.

Transworld HealthCareNational Sales Manager

Jan. 1996 - Dec. 1997Jacksonville, Florida AreaLed the successful integration of Health Meds sales and operations into Transworld (post acquisition) resulting in retention rate of over 95% of existing clients. Developed strategic sales and marketing plans for a US sales team of 10. Directed the implementation of service programs to nearly 200 healthcare facilities within a seven-month period (Pediatric Services of America).

Health Meds, Inc.Operations Director

Jan. 1992 - Dec. 1996Tallahassee, Florida AreaManaged day to day operations and created and implemented strategic sales and marketing plans that increased sales at Health Meds (US) by 100% over a two-year period. Lead the startup of Health Meds of Puerto Rico and Delivery Systems Plus (Puerto Rico); simultaneously managed marketing and profitable operations of US and Puerto Rico-based operations.