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Work Background
Dojo PartnersManaging Partner
Mar. 2021Seattle, Washington, United StatesDojo is a different kind of consulting company that provides Fortune 100 clients different solutions, tools and skill sets to help their transformation initiatives succeed. We develop transformation initiatives, create use cases and manage applied solutions, platform and software integration with client operations at a fraction of the cost of Big Four Agencies.
Synchronoss TechnologiesSenior Vice President Global Marketing
Sep. 2015 - Mar. 2021Seattle, WADeveloped marketing growth strategies and campaigns for Cloud, RCS Messaging, and Digital Experience as well as Smart Buildings products for Global Telecommunications providers. Spearheaded global ABM program to drive MQL and SAL pipeline candidates in EMEA, The Americas, and APAC. Led various teams to execute physical and virtual events as well as social media campaigns and Public Relations. Differentiated operator services and increased subscriber / revenue growth by implementing effective market and customer experience strategies. ● Surpassed ABM campaign goal KPI's by 120%
● Sold new cloud product strategy worth $150M in incremental revenue per annum.
● Digitally revamped the marketing and events team to slash marketing costs by 75%. ----- Created marketing and growth strategies and campaigns for Cloud, RCS Messaging, Digital Experience and Smart Buildings products for Global Telecommunications providers Led research-driven, market and customer experience strategies to differentiate Operator services and increase subscriber growth and increase revenue growth to $150M P.A. Developed subscriber growth marketing practice to increase attach and engagement of cloud products across global, Tier-1 operator channels Created a global ABM program, to drive create MQL and SAL pipeline candidates in The Americas, EMEA and APAC. Managed multiple teams to design and execute physical and virtual event and social media campaigns and Public Relations
CitizenDigital Strategy Director
Mar. 2013 - Dec. 2014Portland, Oregon Metropolitan AreaDeveloped application and customer experience strategy for media-rich messaging service for Vonage named "Drop". Program and account leadership, mobile product strategy and design, Mobile messaging product strategy and design, digital content strategy, Business development and strategic account leadership. ● Steered client engagement with Vonage reinventing which resulted in 4 patents being filed.
UIEvolutionVP Marketing
Jul. 2012 - Jul. 2013Kirkland, WAProduct strategy, product marketing, brand and communications management, user experience for connected mobile, TV and automotive (Disney, Toyota, Carnival).
AT&T mobilityVP, Product Marketing, Data Services, AT&T Mobility
Oct. 2009 - Jun. 2012Redmond, WABusiness owner of $17B data services P&L, including Messaging, Cloud, and Mobile Insurance. Managed $100M product management budget, Led customer experience strategies with leading industrial design firms such as Frog and IDEO. Drove partner management strategy with OEMs, technology suppliers, and content providers. Created roadmap and managed quarterly feature releases in collaboration with product development while managing go to market strategy implementation.
● Managed the growth of mobile internet from $600M PA to $2B, Messaging from $800B to $4B.
● Managed a staff of over 120 employees, and 7 direct reports Customer Experience design, Business Planning, Go-to-Market Management. Partner management with OEMs, technology suppliers and content providers. Design system developed and deployed, visually differentiating AT&T products and services across different OEMs and platforms. Collaborated with product development to build roadmap and managed quarterly feature releases, managed go to market strategy and implementation Led customer experience design practice with leading industrial design firms (Frog, IDEO et al) Drove partner management strategy with OEMs, technology suppliers and content providers
Cingular WirelessExecutive Director, Data /Convergence
Jan. 2006 - Dec. 2009Redmond, WAProduct strategy, product marketing, customer experience design, delivery and launch, P&L Management for Mobile Internet and converged (mobile, web, TV) services and product lines. Drove annual increase in mobile web revenue from $400M to $1.2B in 18 months; Designed the first cloud content portal (2007)
AT&T Wireless, Cingular WirelessDirector, Digital Marketing
Jan. 2003 - Dec. 2006Redmond, WAProduct strategy, product marketing, customer experience design, delivery and launch, P&L Management for Mobile Internet and converged (mobile, web, TV) services and product lines.
Free Rein CorporationVP Marketing
Jan. 2000 - Dec. 2002Bellevue, WACorporate communications, branding partner marketing and sales support.
USWeb/CKSPartner, Creative Director
Jan. 1997 - Dec. 2000Seattle WAManaged $15M creative P&L, 50+ staff for Pacific Northwest region. Achieved highest profit margin in North American Market.
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