AT&T mobilityVP, Product Marketing, Data Services, AT&T Mobility
Oct. 2009 - Jun. 2012Redmond, WABusiness owner of $17B data services P&L, including Messaging, Cloud, and Mobile Insurance. Managed $100M product management budget, Led customer experience strategies with leading industrial design firms such as Frog and IDEO. Drove partner management strategy with OEMs, technology suppliers, and content providers. Created roadmap and managed quarterly feature releases in collaboration with product development while managing go to market strategy implementation.
● Managed the growth of mobile internet from $600M PA to $2B, Messaging from $800B to $4B.
● Managed a staff of over 120 employees, and 7 direct reports Customer Experience design, Business Planning, Go-to-Market Management. Partner management with OEMs, technology suppliers and content providers. Design system developed and deployed, visually differentiating AT&T products and services across different OEMs and platforms. Collaborated with product development to build roadmap and managed quarterly feature releases, managed go to market strategy and implementation Led customer experience design practice with leading industrial design firms (Frog, IDEO et al) Drove partner management strategy with OEMs, technology suppliers and content providers