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Work Background
BDO IrelandHead of Marketing
Mar. 2023Dublin, County Dublin, Ireland
CareChoice Group IrelandChief Marketing Officer
Mar. 2022 - Mar. 2023Dublin, County Dublin, IrelandBusiness Strategy - Played an integral role as a member of the senior leadership team in the development of corporate strategy including project lead on company culture and innovation analysis.
Brand Development - Led new brand identity and positioning including creation of brand guidelines.
Digital Transformation - Project leader on website overhaul and CRM migration.
Commercial Growth - Occupancy grew 15% during my tenure.
Project Management - Oversaw and managed external agencies in the delivery of PR, event and sponsorship activities.
MyMallsHead Of Global Marketing
Aug. 2021 - Mar. 2022Dublin, County Dublin, IrelandTeam Development and Management - Establishing the company’s marketing team in Ireland from scratch.
Marketing Strategy - Led development of company’s global marketing strategy.
Resource Management - project leader on budget management and optimisation of marketing spend.
Commercial Growth - Averaged 10% growth MonM in comparison with previous year.
United DrugBrand and Digital Marketing Manager
May. 2021 - Feb. 2022Dublin, County Dublin, IrelandResource Management - Led management of United Drug Wholesale division budget.
Digital Transformation - Project lead on two website development projects and played an integral role in the companies CRM migration. Brand Strategy Development - Worked with external agencies and played an integral role in the
development of United Drug’s positioning statement.
Digital Marketing Campaigns - Project leader on the creation and implementation of digital marketing
campaigns to company objectives.
Team Management and Development - Developed team member from senior marketing executive to take on a brand manager position in the company.
Australian Institute Of SportStrength & Conditioning Coach
Jan. 2008 - Jul. 2012Canberra, Australian Capital Territory, AustraliaI worked with some of the best athletes in the world to help them prepare for 2 olympic games in 2008 and 2012 including a 4 time olympian and 2 time world champion. My role also included development workshops for visiting sports teams and junior athletes. As well as planning and assisting with our AIS athletes strength and conditioning programs.
Melanie HoughtonSelf-Employed Personal Trainer
Jan. 2005 - Dec. 2011Brisbane, Queensland, AustraliaI worked for myself as a personal trainer and holistic lifestyle coach for 7 years. My highest achievements were helping my clients lose 12 kilos in 12 weeks in our gym's bi-annual 12 week challenges. During my time as a personal trainer I worked in various different settings and locations. From gym chains, to park training, to mobile personal training and bootcamps. I worked at Fernwood Fitness, Goodlife Health Clubs and Fitness First in my time in the industry. Plus, in 3 different cities Canberra, Brisbane and Sydney.
Swimming AustraliaElite Swimmer
Jan. 2001 - Dec. 2005I was ranked top 10 in the world by 16 years old for the sprint butterfly events.I represented Australia at three World Swimming Championships, winning two silver and a bronze medal as a part of Australian Swimming relay teams.
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