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Work Background
Uma KalaiSocial Media Manager
Nov. 2023 - Jun. 2024Bali, IndonesiaCreated successful Instagram ads, one reaching over 2 million views that landed several bookings that month. Showcased hotel features by piloting a drone and filming content. Managed campaigns and assessed campaign reports. Provided administrative support and social media training with TikTok, Instagram, and Twitter.
Mannfolk PRPublic Relations Assistant
Feb. 2022 - May. 2022Los Angeles County, California, United StatesRecruited more than 300 influencers for our client’s brands. Developed persuasive sales pitches customized for publications, writers, and editors. Organized an influencer showroom event at Coachella to enhance product visibility. Developed and presented pitch decks to secure media partnerships to enhance brand visibility and expand market reach. Managed social media content such as videos, graphics, and blog posts to match the brand's message. Implementing Email Marketing Campaigns.
More Drinks Co.Social Media Manager
Sep. 2021 - Jul. 2022Los Angeles, California, United StatesCreated strategies for Instagram and TikTok, growing account exposure by 240%. Directed and produced photo shoots and videos for athletes and influencers reaching over a million accounts. Created 450+ content pieces for social media and wrote influencer contracts. Attended events to promote the brand, and assisted the team with setup and handling equipment. Managed product sales and customer service.
bspoketvSocial Media Manager
Jan. 2020 - Sep. 2020Los Angeles, California, United StatesCreated engaging videos on beauty, fashion, travel, and celebrity news. Became Social Media Manager after growing Instagram and TikTok to 10,000 followers. Collaborated with 80+ influencers, boosting website traffic by 30%. Analyzed metrics to enhance content and platform growth. Managed campaigns effectively, surpassing client expectations.
FreelanceContent Creator
Jul. 2017Los Angeles, California, United StatesGrew social media following to 52K on TikTok and 40K on Instagram by creating engaging content in travel, DIY, and fashion. Produced viral videos hitting over 12 million views, featured on CBS News (Inside Edition), LADbible, Yahoo News, CNN, and Daily Star. Developed digital marketing strategies for startups, focusing on audience growth and content optimization. Documented travels across 42 countries while creating content that increased brand visibility for travel-related businesses. Partnered with brands for content creation and promotion.
LF StoresSales
Jul. 2015 - Oct. 2015Abbot KinneyThis was my first job, I was 16 years old. I was a sales associate and would conduct photoshoots with the clothes for social media. It was so fun, I loved styling and getting dressed up for the job. It was the beginning of my journey into working with social media. This was only a summer job.
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