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Work Background
KuliNearSearch Engine Optimization Enthusiast
Jul. 2023 - Sep. 2023Jakarta, IndonesiaJob desc:
- Performed SEO keyword research and strategy for kulinear.com with 11 team members. Used SEMrush to do keyword research and competitor analysis. We use low low-hanging fruit strategy and keyword clustering for every content we publish on the website. We optimize the keywords once every 2 weeks time.
- Created blog content brief and articles about F&B culinary business in Indonesia using WordPress
- Improved website performance in Google Search Console and Google SERP indexing, and performed some website maintenance Results:
- Managed to get 2.2% CTR of the overall website in 2 months
- Created >50 quality FnB articles in 2 months
- >15k impressions for all website pages in 2 months
- Get more than >6000 impressions in 6 days during 17 August Indonesian Independence days
RevoUFull Stack Digital Marketer
May. 2023 - Aug. 2023Jakarta, IndonesiaWork scope:
- Monitoring Meta and google ad campaign performance
- Creating ad copy and engaging copy text - Improving landing page UX design, to entice potential customers Project objectives:
Create a 5-day Meta Ads campaign and Google ads for home cleaning business with a Rp 500,000 budget each ads to generate quality leads. Results:
-Generated 2 leads from Instagram and facebook
-Achieved 8,724 impressions
-Reached 6,570 users
-Generated 3 quality leads -Increased overall CTR to 7% on the final day campaign
PT Teras Nirwana BaliHead of business development, digital marketing, and operations
Apr. 2020Greater Jakarta Area, IndonesiaAs the Head of Business Development, Digital Marketing, and Operations at PT. Teras Nirwana Bali, I lead a dynamic team in the strategic management of office buildings and residential properties. My focus is on driving substantial growth, optimizing operational efficiency, and maximizing stakeholder satisfaction across multiple platforms and locations. 🔹 Key Responsibilities:
- Strategic Leadership: Develop and implement robust strategies that enhance property occupancy, revenue growth, and operational efficiency.
- Digital Marketing Mastery: Spearheaded innovative digital marketing campaigns across platforms like TikTok, Instagram, and Facebook, significantly increasing brand engagement and lead generation.
- Financial Oversight: Direct comprehensive financial and tax management functions, ensuring compliance and strategic financial planning that supports sustained growth.
- Team Development: Build and nurture high-performing teams, fostering an environment that values continuous improvement and dedicated performance. 🔹 Professional Achievements:
- Impressive Revenue Growth: Achieved a 56% increase in total revenue in 2023 compared to 2022 through strategic enhancements in sales and marketing efforts.
Exceptional ROAS Achieved in 2023: Delivered a remarkable 32x return on advertising spend through Meta and Google ad campaigns - Meeting and Function Room Success: Doubled revenue from meeting rooms, function rooms, and room rentals in Q1 2024 compared to Q1 2023, demonstrating effective sales strategy and market positioning.
- Lead Generation Excellence: Consistently generated over 100+ sales leads monthly by effectively managing and optimizing our company's social media platforms and website. 🔹 Core Skills:
- Strategic Planning & Execution
- Digital Marketing & Social Media Strategy
- Financial Management & Analysis
- Stakeholder Engagement & Partnership Building
- Team Leadership & Employee Development
Amazonia SingaporeFull stack digital marketing | UX Consultant | Business Development
Apr. 2020SingaporeWork scope:
- Designed and optimize the user flow of the Amazonia website
- Designed CMS system for admin panel
- SEO optimization: research keywords, on page website audit using SEMrush & generate articles for marketing content
- Social media organic & ads optimization, - Google ads creation and campaign optimization Project objectives:
To increase Amazonia Singapore's digital presence, website traffic, and social media engagements that lead to revenue increase Results:
+65.5% Google ads click (2021-2022), +1700 organic Instagram followers, +69.48% organic search users (2020-2021),
- Increased online ticket sales traffic by 101.36% (2020-2021), - Increased website users from 2020-2021 by 59.95%
TravelokaInteraction Designer
Oct. 2018 - Apr. 2020Greater Jakarta Area, IndonesiaBringing value to both the customer and Traveloka. As an Interaction Designer, I am all about accommodating the needs of the people and Traveloka to design viable solutions. Conducted extensive research, including qualitative and quantitative analysis, design workshops, competitive analysis, comparative analysis, market research, and concept and usability testing, to create effective design solutions for the Traveloka Accommodation department. Utilized design framework thinking to create user archetypes and personas and developed journey maps to enhance the user experience.
General AssemblyUX Designer | Researcher | Strategist
May. 2018 - Jul. 2018Sydney, AustraliaI learned the core skills that make up the entire User Experience Design process. From research and ideation to prototyping and testing. The full-time immersive course entails solving design problems using proven skills and methods. I have created 3 concept projects and 1 client project: • Designed a restaurant finder app for food enthusiasts. This involved; conducting market research, user interviews and usability evaluations with a paper prototype • Designed an e-commerce website according to a concept brief. This involved; conducting business analysis, market research, card sorting, tree testing, creating journey maps, wireframes and a clickable prototype validated through usability evaluations • Generated a service design and marketing campaign concept for OFO and NSW Roads and Maritime Services to improve bike riding etiquettes and reduce bike littering problem in NSW. Conducted business analysis, market research, user interviews, created user personas, journey maps, and wireframes validated through usability evaluations. I did one client project with student employment platform Hatch, where I worked in a team to design an improved role and video creation flow for managers: • Involved in research efforts including surveys, usability evaluations, user interviews to validate video and understand manager pain points • Produced insights using affinity diagrams, and contextualised them in proto personas and journey maps • Produced an improved user flow, mid-fidelity wireframes, and a clickable prototype featuring an example on-boarding video • Maintained stakeholder communication using different channels, such as Slack, face-to-face meetings, and conference calls
WorkdaySenior ASEAN Corporate Sales Development
Sep. 2017 - Mar. 2018Central SingaporeFocus market: Singapore, Indonesia, and Malaysia for large enterprises
CiscoVirtual Sales Account Manager
Aug. 2016 - Sep. 2017Kuala Lumpur, MalaysiaAccount management for customers in Indonesia's West Territory.
CiscoAssociate Sales Representative
Jul. 2015 - Jul. 2016Singapore
EmerioCustomer Research Intern
Aug. 2014 - Nov. 2014Singapore• Performed customer research analysis for EMERIO.
• Identified market segments and mapped Emerio's existing IT products and services.
• Prepared the dossier for business development / pre-sales initiative for EMERIO.
Wowz Entertainment Pte LtdBusiness Development Manager
Jan. 2014 - Aug. 2014SingaporeIn charge of developing new business plans and marketing strategies for Amazonia Singapore, which is a children entertainment centre located in Great World City Mall, Singapore. The job scope include the areas of sales, customer service, market research, auditing, and managing corporate clients.
Standard Chartered BankInternship - Collateral Management Team and Trade Operations
May. 2013 - Aug. 2013SingaporeManaged transactional reports for the CMT department in daily, weekly, and monthly basis. Learned the implementation of UCP 600, INCOTERMS 2010, shipping documents (Bill of Lading, Packing Lists, Sales Contract) and different kinds of Letter of Credits in financial institution.
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