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Work Background
Art of Strategy ConsultingMarketing Strategist, Search Engine and Social Media Expert & Owner
Jan. 2013Dallas, TexasAs the Marketing Strategist, Search Engine and Social Media Marketing Strategist as well as owner at Art of Strategy Consulting, my primary focus is to develop strategies, measurable tactics, and execute targeted marketing & promotional campaigns for clients seeking to engage their market via online strategies, social media, search engine optimization, content strategy, events & promotions, and other digital marketing techniques. If you've been searching Google for any of the following you've come to the right place: Interactive Marketing Consultant | Digital Marketing Consultant | Interactive Marketing Consulting | Interactive Strategy | Social Media Marketing | Social Media Management | Social Media Lead Generation | Content Strategist | Content Marketing | Social Media Optimization | Social Marketing | Social Network Marketing | Marketing Agency | Marketing Company | Online Marketing Strategy | Search Marketing Agency | Social Media Agency | Internet Marketing Firm | Interactive Marketing Agency | Social Media Marketing Services | SEO | Search Engine Optimization | Search Engine Strategy | Buyer Persona Development Specialties: Web Strategy, Interactive Marketing Plans, Content Strategy, Content Marketing, Social Media Marketing, Consulting with large and small firms, SEO (Search Engine Optimization), Pay-Per-Click, Reputation Management, Social Media Strategy, Buyer-Persona Development Blogs
TX Web SolutionsInteractive Marketing Strategist, Social Media Expert & Business Instigator
Jan. 2012 - Dec. 2012Allen, TexasTX Web Solutions, the parent company of US Joomla Pros (http://www.usjoomlapros.com) and US Wordpress Pros (http://www.uswordpresspros.com) provides combined solutions in open source web development, web design, social media, SEO and paid search marketplace. Web development and web design are changing rapidly. You need a defined strategy with measurable tactics. TX Web Solutions can create a website and in that process we help you define your goals, establish milestones, create & manage your full marketing campaign, and drives sales.
Rasansky Law FirmStrategic Interactive Web Director
Sep. 2009 - Feb. 2010• Organized, managed and set up initial content flow for 4 active web sites, with 6 more set to be revised and launched
• Social media integration (technical and content) plan created
• Researched and defined top-level tiers for 8 practice area keywords
• Set up ranking reports for keywords based on web sites, popularity and competition
• Managed vendors on four active projects with pre-production for 5 more in process
• Informational Architect on just relaunched main website (over 500 pages) and blog
• Consulting firm on ongoing strategic trends for search engine optimization and pay-per-click
• Analytics, Reporting tied to ROI, Leads Generation for all web sites and intake process
BWC CreativeWeb Strategist (Ad Hoc)
Jan. 2008 - Dec. 2010Extending this amazing companies ability as they need it allows BWC to better service their clientele and us to remain partners.
The Harbour GroupPresident, Satori Group
Jan. 2005 - Dec. 2006
Tactical Marketing LabsInteractive Marketing Strategist, Digital Marketing & Search Engine / Social Media Consultant
Apr. 2000 - Dec. 2011Allen, TexasTactical Marketing Labs (TML) was founded on one basic principle: Stop Talking, Start Doing. We drive measurable results via social media marketing & management and offer a full suite of online and traditional marketing services.
The Satori GroupPrincipal
Mar. 2000 - Dec. 2010Web Strategy • C-Level consultations with clients from initial call to end of project • Account Executive Level responsibilities for client satisfaction and retention • Analysis of Current Web, Interactive Presence • Assessment of Business Goals vs. Interactive Goals • Held and translated strategy for decision-maker interviews • Reputation Management Review • Audience evaluation analysis • Usability Review • Metrics Analysis Information Architecture • Current Layout • Content Mapping • Taxonomy Definition • Task Analysis Grid • Conceptual Layout • Persona Creation, Illustration • Site Map, Multi-Level • Wireframes • Usability, User and Process Flow • Metrics Analysis Interactive Marketing • Search Engine Optimization • Paid Advertising • Social Media Marketing • Blog Creation, Strategy • Community Building • Reputation Management
Harcourt College PublishersWeb Master
Jan. 1997 - Dec. 2000It changed over the years but started as a Web Master with IT and ended up in division that blended Marketing and Technology. Internally servicing clients and trying to harness the new power of content as intellectual property over the internet.
Promotional Products AssociationManager of Online Service
Jan. 1995 - Dec. 1997Creating a web site and channels that allowed this Trade Association to present information to it's members about the internet and allow customer service and promotion to happen interactively.
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