lapzoProduct Manager
Oct. 2021 - Jul. 2024Mexico- Led development and launch of four distinct products, including two from inception, through entire lifecycle.
- Conducted market research to identify trends, customer needs, and competition for informed product strategy.
- Collaborated with cross-functional teams (engineering, design, marketing) for seamless development.
- Defined product vision, roadmap, and prioritization based on user feedback, research, and goals.
- Conducted user interviews and usability testing to iterate and improve features.
- Worked with UX/UI designers for intuitive interfaces and user experience.
- Managed agile development (sprint planning, backlog grooming) for timely delivery.
- Gathered requirements, defined user stories, and technical specifications.
- Collaborated with engineering teams, resolving technical challenges.
- Acted as main point of contact, providing regular updates to stakeholders.
- Conducted competitor analysis for differentiation and maintaining market edge.
- Developed go-to-market strategies (pricing, positioning) to drive adoption and revenue.
- Monitored product performance, analyzed metrics, and optimized based on data.
- Managed product launches, coordinating cross-functional teams.
- Provided training and support to internal teams for effective communication.
- Advocated for customers, prioritizing feedback in decision-making.