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Work Background
Product Marketing AllianceMember
Jan. 2024 - Sep. 2024Toronto, Ontario, CanadaThe Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.
TVadSyncDirector of Product Marketing ( Product Marketing and Marketing)
Jan. 2023 - Dec. 2023Toronto, Ontario, CanadaTVadSync is a startup in the AdTech and MarTech domain providing B2B product and services to SMBs and enterprises in North America. Reporting into the CEO, my responsibilities included:
➢ Full Stack Product Marketing including product launches, packaging, positioning, messaging, sales enablement, competitive intelligence, market research and GTM Strategy
➢ Defining and Executing Marketing Strategy. ➢ Establishing and managing budget, defining and implementing Demand-Generation Tactics
Fluent, IncDirector of Product Marketing
Jul. 2022 - Dec. 2022Toronto, Ontario, CanadaFluent Inc. is a AdTech and MarTech company. I was a part of the Data BU which provided B2B products in North America. Reporting into the President of Data BU my responsibilities included: ➢ Translated and defined product vision and roadmap into differentiated product packaging and positioning resulting in increased sales revenue
➢ Collaborated with sales leadership and marketing team to develop marketing plans and various sales collaterals
➢ Conceptualized, managed, and maintained the overall product go-to-market strategy, ensuring alignment with pivotal stakeholders and business leaders across the organization
➢ Formulated internal and external communications for product launches, encompassing messaging, unique value propositions, product collateral, emails, and social announcements, boosting brand awareness significantly
Zeta GlobalSenior Specialist (Sales Enablement, Product Marketing and Digital Marketing)
Apr. 2022 - Jul. 2022Toronto, Ontario, CanadaZeta Global is a NYSE listed AdTech and MarTech company catering to mid level and enterprise clients across the globe. I joined Zeta Global pre IPO and was a part of the team driving marketing and programmatic business.
Zeta GlobalSpecialist(Sales Enablement, Product Marketing and Digital Marketing)
Jul. 2020 - Apr. 2022Toronto, Ontario, Canada
Zeta GlobalSpecialist (Sales Enablement, Product Marketing and Digital Marketing)
Nov. 2019 - Jul. 2020San Francisco Bay Area
2UMarketing
May. 2018 - Aug. 2018Baltimore, Maryland Area𝙋𝙧𝙤𝙫𝙞𝙙𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙖𝙣𝙙 𝙩𝙖𝙘𝙩𝙞𝙘𝙨 𝙛𝙤𝙧 𝙩𝙝𝙚 2𝙐 𝙚𝙙𝙪𝙘𝙖𝙩𝙞𝙤𝙣 𝙩𝙚𝙘𝙝 𝙘𝙤𝙢𝙥𝙖𝙣𝙮. 𝘾𝙤𝙣𝙙𝙪𝙘𝙩𝙚𝙙 𝙘𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙫𝙚 𝙖𝙣𝙖𝙡𝙮𝙨𝙞𝙨 𝙛𝙤𝙧 50 𝙤𝙣𝙡𝙞𝙣𝙚 𝙜𝙧𝙖𝙙𝙪𝙖𝙩𝙚 𝙥𝙧𝙤𝙜𝙧𝙖𝙢𝙨 𝙩𝙤 𝙦𝙪𝙖𝙣𝙩𝙞𝙛𝙮 𝙧𝙚𝙡𝙖𝙩𝙞𝙫𝙚 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙫𝙖𝙡𝙪𝙚. 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙚𝙙 𝙖 𝙜𝙤-𝙩𝙤-𝙢𝙖𝙧𝙠𝙚𝙩 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙛𝙤𝙧 2 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙨 𝙗𝙮 𝙖𝙣𝙖𝙡𝙮𝙯𝙞𝙣𝙜 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙖𝙙𝙤𝙥𝙩𝙞𝙤𝙣 𝙧𝙖𝙩𝙚𝙨. 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚𝙙 𝙬𝙞𝙩𝙝 𝙚𝙣𝙜𝙞𝙣𝙚𝙚𝙧𝙞𝙣𝙜 𝙖𝙣𝙙 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙩𝙚𝙖𝙢𝙨 𝙩𝙤 𝙧𝙚𝙫𝙞𝙚𝙬 𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝 𝙖𝙣𝙙 𝙖𝙣𝙖𝙡𝙮𝙨𝙞𝙨. 𝘾𝙧𝙚𝙖𝙩𝙚𝙙 𝙙𝙖𝙨𝙝𝙗𝙤𝙖𝙧𝙙𝙨 𝙪𝙨𝙞𝙣𝙜 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨 𝙖𝙣𝙙 𝙏𝙖𝙗𝙡𝙚𝙖𝙪 𝙩𝙤 𝙞𝙙𝙚𝙣𝙩𝙞𝙛𝙮 𝙆𝙋𝙄 𝙨𝙚𝙩 𝙛𝙤𝙧 𝙥𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤 𝙤𝙛 20 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. ➢ Strategy recommendations implemented, resulting in 20% more revenue and attracting 5% more users than in the initial phase.
AB InBev IndiaTrade Marketing Manager
Aug. 2016 - Jun. 2017New Delhi Area, India𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙚𝙙 𝙖𝙣𝙙 𝙚𝙭𝙚𝙘𝙪𝙩𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙩𝙤 𝙙𝙧𝙞𝙫𝙚 𝙨𝙖𝙡𝙚𝙨 𝙖𝙣𝙙 𝙥𝙧𝙤𝙢𝙤𝙩𝙚 𝙗𝙧𝙖𝙣𝙙 𝙖𝙬𝙖𝙧𝙚𝙣𝙚𝙨𝙨. 𝙂𝙖𝙩𝙝𝙚𝙧𝙚𝙙, 𝙖𝙣𝙖𝙡𝙮𝙯𝙚𝙙, 𝙖𝙣𝙙 𝙞𝙣𝙩𝙚𝙧𝙥𝙧𝙚𝙩𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩 𝙞𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙗𝙮 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙣𝙜 𝙢𝙖𝙧𝙠𝙚𝙩 𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝 𝙖𝙣𝙙 𝙢𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜 𝙢𝙖𝙧𝙠𝙚𝙩/𝙨𝙚𝙜𝙢𝙚𝙣𝙩 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙢𝙚𝙣𝙩𝙨. ➢ Strengthened brand awareness for Anheuser-Bush in New Delhi 3% by spearheading consumer engagement and tactical promotions, brand programs, consumer activation, brand sponsorships, and events. ➢ P & L responsibilities in 2 states and increased regional sales 15%, Corona’s market share 10%, and client retention 4% by executing marketing campaigns that enhanced the customer experience.
The Coca-Cola CompanyMarketing Consultant
Jan. 2015 - Aug. 2015Kathmandu𝙇𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙞𝙖𝙡 𝙤𝙥𝙚𝙧𝙖𝙩𝙞𝙤𝙣𝙨, 𝙞𝙣𝙘𝙡𝙪𝙙𝙞𝙣𝙜 𝙋𝙧𝙤𝙙𝙪𝙘𝙩 𝙡𝙞𝙣𝙚 𝙋 & 𝙇 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 𝙛𝙤𝙧 𝙎𝙤𝙪𝙩𝙝𝙬𝙚𝙨𝙩 𝘼𝙨𝙞𝙖 𝘽𝙐 𝙩𝙤 𝙚𝙭𝙥𝙖𝙣𝙙 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙧𝙚𝙖𝙘𝙝 𝙖𝙣𝙙 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙧𝙚𝙫𝙚𝙣𝙪𝙚. ➢ Collaborated with Country Director to design business strategy, increasing product footprint by 3%. ➢ Developed product positioning and implemented 360-degree marketing campaigns creating a 7% share gain in non-alcoholic ready-to-drink products. ➢ Led Nepal to 12% growth across the beverage portfolio by executing creative marketing campaigns. ➢ Designed the go-to-market strategy and executed the successful launch of Kinley Water and Coca-Cola Zero. ➢ Executed Nepal post-earthquake campaign cross-functional teams restoring customer value within 6 months.
The Coca-Cola CompanyProject Lead
Jan. 2014 - Dec. 2014Gurgaon, India𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙚𝙙 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙢𝙚𝙨𝙨𝙖𝙜𝙞𝙣𝙜 𝙖𝙣𝙙 𝙥𝙤𝙨𝙞𝙩𝙞𝙤𝙣𝙞𝙣𝙜 𝙩𝙤 𝙨𝙚𝙧𝙫𝙚 𝙖𝙨 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙛𝙤𝙧 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙥𝙧𝙤𝙜𝙧𝙖𝙢𝙨 𝙖𝙣𝙙 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙚𝙙 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 𝙞𝙣 𝙩𝙝𝙚 𝙢𝙖𝙧𝙠𝙚𝙩. 𝘾𝙧𝙚𝙖𝙩𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 𝙖𝙘𝙧𝙤𝙨𝙨 20 𝙘𝙞𝙩𝙞𝙚𝙨 𝙞𝙣 𝙉𝙚𝙥𝙖𝙡 𝙖𝙣𝙙 𝘽𝙖𝙣𝙜𝙡𝙖𝙙𝙚𝙨𝙝. 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚𝙙 𝙬𝙞𝙩𝙝 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙡 𝙩𝙚𝙖𝙢𝙨 𝙛𝙤𝙧 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙖𝙡 𝙥𝙧𝙤𝙜𝙧𝙖𝙢 𝙞𝙢𝙥𝙡𝙚𝙢𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣𝙨. ➢ Implementation of recommended marketing communications increased Sprite's market share by 0.6% and brand preference by 4% within 8 months.
The Coca-Cola CompanyMarketing Intern
Sep. 2013 - Dec. 2013Delhi𝙇𝙚𝙙 𝙚𝙣𝙙-𝙩𝙤-𝙚𝙣𝙙 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙤𝙣 𝙤𝙛 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙚𝙫𝙚𝙣𝙩𝙨 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙁𝙄𝙁𝘼 𝙒𝙤𝙧𝙡𝙙 𝘾𝙪𝙥 𝙏𝙧𝙤𝙥𝙝𝙮 𝙏𝙤𝙪𝙧, 𝙩𝙝𝙚 𝙡𝙖𝙧𝙜𝙚𝙨𝙩 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙩𝙞𝙖𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣 𝙜𝙡𝙤𝙗𝙖𝙡𝙡𝙮 𝙩𝙤𝙪𝙘𝙝𝙞𝙣𝙜 400𝙆 𝙥𝙚𝙤𝙥𝙡𝙚. 𝙇𝙚𝙙 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨 𝙞𝙢𝙥𝙖𝙘𝙩𝙞𝙣𝙜 40 𝙩𝙝𝙤𝙪𝙨𝙖𝙣𝙙 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨. ➢ Recognized as Global Marketing Excellence Award runner-up for best in class strategy execution in Nepal, Bangladesh, Bhutan, and the Maldives.
McCannManagement Trainee
Jan. 2013 - Sep. 2013𝙍𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙡𝙚 𝙛𝙤𝙧 𝙋𝙧𝙞𝙣𝙩, 𝘿𝙞𝙜𝙞𝙩𝙖𝙡, 𝙖𝙣𝙙 𝙏𝙑 𝙗𝙧𝙖𝙣𝙙 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙛𝙤𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙘𝙧𝙤𝙨𝙨 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙢𝙖𝙧𝙠𝙚𝙩𝙨 𝙞𝙣 𝙄𝙣𝙙𝙞𝙖, 𝙀𝙪𝙧𝙤𝙥𝙚, 𝙖𝙣𝙙 𝙐𝘼𝙀. 𝘾𝙤𝙤𝙧𝙙𝙞𝙣𝙖𝙩𝙚𝙙 𝙖𝙘𝙩𝙞𝙫𝙞𝙩𝙞𝙚𝙨 𝙖𝙘𝙧𝙤𝙨𝙨 𝙛𝙪𝙣𝙘𝙩𝙞𝙤𝙣𝙨 𝙨𝙪𝙘𝙝 𝙖𝙨 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚, 𝙋𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣, 𝙖𝙣𝙙 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩. 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙞𝙣𝙘𝙡𝙪𝙙𝙚𝙙: 𝘼𝙞𝙧𝙘𝙚𝙡, 𝙄𝙣𝙙𝙞𝙖𝙣 𝘽𝙖𝙙𝙢𝙞𝙣𝙩𝙤𝙣 𝙇𝙚𝙖𝙜𝙪𝙚 (𝙄𝘽𝙇), 𝙂𝙧𝙚𝙚𝙣𝙡𝙖𝙢 𝙇𝙖𝙢𝙞𝙣𝙖𝙩𝙚𝙨, 𝙖𝙣𝙙 𝙔𝙖𝙩𝙧𝙖.𝙘𝙤𝙢.
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