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Work Background
Commercial Lead & Strategic Sales Director - Levant
Mondelēz InternationalCommercial Lead & Strategic Sales Director - Levant
Oct. 2020 - Nov. 2023• Led the Levant cluster at Mondelez International, implementing a turnaround strategy that increased turnover by 60% during hyperinflation. • Spearheaded cross-functional initiatives to drive a 5% market share increase across markets by adapting sales and marketing strategies. • Leaned on Price Pack architecture and Trade terms optimization to increase profitability by 12% and trade investment utilization by 18%, safeguarding company interests through negotiations and favorable rulings.
Cluster Business Development & Sales Director | Negotiation | B2B Strategy | CRM | Market Expansion
Kimberly-ClarkCluster Business Development & Sales Director | Negotiation | B2B Strategy | CRM | Market Expansion
Nov. 2010 - Sep. 2020Dubai, United Arab Emirates• Led a major transformation project in Jordan, Morocco, and Tunisia, replacing outdated distributors with stronger alternatives, minimizing financial impact. • Established a consumer-focused Price-to-Trade strategy in Iraq, achieving 37% CAGR and reducing parallel trade. • Launched pharmacy channel trade distribution programs in Lebanon, resulting in a 50% increase in numeric distribution and improved portfolio execution.
National Key Account Manager
Kimberly-ClarkNational Key Account Manager
Oct. 2008 - Oct. 2010Jeddah, Makkah, Saudi Arabia
Key Account Supervisor
Kimberly-ClarkKey Account Supervisor
Mar. 2007 - Sep. 2008Riyadh, Saudi Arabia
Area Sales Supervisor
Nada - ندىArea Sales Supervisor
Mar. 2005 - Mar. 2007Riyadh, Saudi Arabia
Trade Marketing Supervisor
bTrade Marketing Supervisor
Jan. 2004 - May. 2005Riyadh, Saudi Arabia
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