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Work Background
ESvRxSenior-Level Executive Producer & Operations Leadership Virtual and Live Experiences
Jan. 2019San Francisco Bay Area
George P Johnson Experience MarketingSr. Director, Event Production
Apr. 2016 - Dec. 2018San Francisco Bay AreaAs Senior Director of Event Production, I managed and coordinated innovative, award-winning live events and virtual experiences for clients including Google, Alibaba, and Rodan + Fields. I oversaw proposals, budgets, scopes, resources, and schedules for numerous concurrent projects, and continuously established and improved procedures and best practices. I also trained, developed, assigned, and supervised staff, driving efficiency, accuracy, and quality. I interfaced with executive management teams, clients, partners, suppliers, and internal Strategy, Creative, Digital, Live Production, and Client Service leads to develop objectives, align strategic plans, and maximize ROI. I also led the Event Production team across large-scale conferences that included expos, general sessions, product launches, press events, special events, and consumer events. Most notably, I produced an event for 17K people while reducing costs by 10% using procurement methodologies. I also helped establish the company’s fastest growing new client, yielding over 2,000% growth in just over two years.
George P Johnson Experience MarketingExecutive Producer
Apr. 2016 - Sep. 2017San Francisco Bay Area
TBA GlobalVP, Production & Operations
Nov. 2013 - Apr. 2016San Francisco Bay AreaVice President of Production and Operations catering to Fortune 100 companies, re-established the West Coast office and managed production and operations. I developed successful B2B and B2C marketing campaigns, digital media, press conferences, user summits, trade shows, and sponsorships for high-value clients including Google, Samsung, YouTube, Diageo, and Sony PlayStation. I also managed project budgets, strategic and creative plans, schedules, staff, resources, strategic partnerships, and RFPs. I worked closely with senior leadership to present metrics and make strategic recommendations. Most notably, I reduced annual operating costs by over 20% while maintaining a 100% client satisfaction rating.
FreelanceExecutive Producer
Jan. 2010 - Nov. 2013San Francisco Bay AreaAs a successful freelance Executive Producer, I worked with Fortune 500 companies to drive brand awareness through innovative media, experiential events, trade show presentations, sponsorships, and collateral. My clients covered diverse industries, and included: T-Mobile, Samsung, Google, LinkedIn, Merrill Lynch, Gap, Inc., Hewlett Packard, Plantronics, Seagate, and VMware. I helped defined project objectives and scope, identified resources, and developed and executed budgets and strategic plans. I also worked with cross-functional client teams and leaders to align requirements, timelines, and expectations, and continuously optimized processes to cut costs and improve profit margins. Additionally, I negotiated favorable pricing with vendors, which realized savings of over 20% on event costs.
Marcus & MillichapContract - Senior Associate
Jan. 2002 - Mar. 2010San Francisco Bay AreaPreviously, I conducted prospecting, proposals, contract negotiations, sales and marketing initiatives, and budget analysis for multiple products at a real estate investment services company. I proactively identified potential setbacks and areas for growth, and presented market insights and data on key performance indicators to senior-level clients. I also trained and mentored junior sales associates in policies, procedures, and best practices.
Motion MediaFounder and President
Jan. 1997 - Jan. 2002San Francisco Bay AreaAs the Founder and President of a successful B2B marketing agency, I worked with industry-leading clients including Merrill Lynch, HP, and Gap, Inc. to develop and implement brand awareness, sales, and revenue growth solutions. On each project, I consulted with clients to define objectives and requirements, and create strategic plans and timelines. I also managed full-time employees, assigned resources, and developed vendor and supplier relationships to meet goals while controlling costs.
Freelance Event & Video ProducerFreelance Event & Media Producer
Jan. 1993 - Jan. 1997San Francisco Bay AreaProvided event and video production services for the world’s leading marketing communications agencies. Specialized in providing services to the high technology, bioscience, and financial industries. Directed client requests, created proposals, and coordinated projects from beginning to end. Produced video segments, live sales meetings, product launches, tradeshow events, keynote presentations, user group meetings, customer events, and awards and incentive programs. Created and produced a launch event at Great America amusement park for Microsoft Windows launch with a live two-way satellite link to the main event in Redmond, Washington. Produced Hewlett Packard’s Internet Imaging launch event for the digital imaging division. Hewlett Packard was awarded with a cover story on Business Week due to event’s publicity.Developed and produced a trade show presentation for Hitachi Data Systems launch of a new line of computer laptops. Produced a 16mm film, opening video, and live trade show presentations at COMDEX generating quality leads and brand awareness.
Jack Morton WorldwideSenior Account Director
Aug. 1989 - Jan. 1993Greater Los Angeles Area & San Francisco Bay AreaManaged multiple major accounts for a leading experiential marketing communications agency. In charge of business development, production management, strategic planning, customer service, and competitive intelligence. Initiated contact, negotiated and closed profitable sales and marketing agreements with targeted clients, performing forecasting and providing account support to high profile clients, including several Fortune 500 companies, allowing for high awareness in major markets. Managed corporate video projects, video news releases, product launches, live trade show presentations, multimedia presentations and special events. Awarded the 1992 “Excellence Award” and “Customer Service Award” for top performance.
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