Mateo Massuh - CMO - Chief Marketing Officer, INMOCRYPTO

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Work Background

InmoCryptoCMO

Jul. 2024ArgentinaAs the CMO of Inmocrypto Argentina, I manage the company's social media accounts and lead digital marketing strategies, focusing on automation and optimizing our social media presence. I have developed and implemented automation campaigns across various platforms, particularly on LinkedIn, which has significantly increased lead generation and streamlined the sales closing process. I work closely with Antonio and Luis, executing actions based on their specific objectives and managing their social media profiles to maximize visibility and impact. My mission is to ensure that our marketing efforts align with the company's growth goals, contributing to positioning Inmocrypto as a leader in integrating cryptocurrencies within the real estate market.

BulleadsChief Executive Officer

Nov. 2023 - Aug. 2024Boosting SaaS business client acquisition by adding +15 sales calls per month in less than 60 days thorugh appointment setting and inbound markting.

NaughtyangelsChief Marketing Officer

Oct. 2022 - Nov. 2023ArgentinaDesigned a marketing plan for growth and a new brand identity in different social media platforms, focused on sales in Argentina. Also on enriching the brand community and recognition in social media. Using meta ads and google ads tools to workout an outbound marketing strategy. I solve marketing issues, such as, lack of inbound marketing and a responsive web. This lead to a huge increase on sales that end up creating brand of new products. Later on I analyzed and evaluated the KPI of the brand objectives to maximize the new marketing plan performace. Also I learned from the inidicators which ads lead to more sales and which keywords on google ads lead to increase the ROI. I extracted and imporve from this charming proyect of my own lots of skills, like inbound and outbound marketing, ads management, social selling skills, copywriting and more.