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22
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Work Background
Helix Linear TechnologiesMultimedia Designer
Mar. 2022Beachwood, Ohio, United StatesManaged the visual brand for Helix Linear Technologies, ensuring a brand identity that conveys confidence, competence, and forward thinking. Created all marketing collateral for launch of new imperial ball screw product line
Created assets for new website launch, including product photos, 3D digital renderings, branded 2D technical drawings, rebranded data sheets, and stock photos. Processed data for upload to e-commerce module for website launch.
Tradesmen InternationalMultimedia Designer
Jun. 2016 - Jan. 2019Macedonia, OHCreated animated training modules for all levels of the organization Recorded and master audio for use with company animations
Shot video for use with marketing collateral and training modules
Created custom graphic assets for use with internal communications and training modules
The Village NetworkGraphics and Media Designer
May. 2015 - Oct. 2015Wooster, OHCreated campaign branding for this organization’s 70th anniversary. Managed all creative services. Created brochures, magazine and newspaper ads, web banners, and websites. Created video for both HD broadcast and YouTube , including copywriting, editing, voiceover. Created invitations, signage, and programs for fundraising events
K'BlammoFreelance Graphic Designer
Nov. 2014Cleveland, OhioServices include photo editing, logo design, branding, book layout, catalogs, web design, animation, audio & video editing, photography, copy editing, proofreading.
Nook IndustriesSenior Graphic Designer
Jan. 2014 - Nov. 2014Cleveland, OhioManaged visual brand identity for the company, including catalogs, promotional brochures, and internal quality assurance documentation.
Developed new branding concept including color palette, logo usage guidelines, and style sheets; creating a new and contemporary look for the company.
Created and edited new product catalogs, ensuring a strong point of contact for potential customers
Developed branded promotional brochures on demand, targeting customers’ specific project needs.
Managed and edited audio and video projects and other new media.
Managed and edited internal company newsletter.
Nook IndustriesGraphic Designer
Feb. 2010 - Dec. 2013Cleveland, OhioManaged visual brand identity for the company, including catalogs, promotional brochures, and internal quality assurance documentation. Developed new branding including color palette, logo usage guidelines, and style sheets; creating a new and contemporary look for the company.
Created and edited new product catalogs, ensuring a strong point of contact for potential customers
Worked with outside designers and vendors with development of new branding.
Developed branded promotional brochures on demand targeting customers’ specific project needs.
MARS Horsecare US, IncMarketing Services Coordinator
Jan. 2006 - Jan. 2009Managed visual brand identity for the company including product, promotional materials, displays, and signage. Created brochures and point-of-sale material for sales and research departments on-demand.
Managed all creative branding for three brands: BUCKEYE® Nutrition, Horseman's Select™, and the MARS corporate brand, strengthening brand integrity and improving the company's standing as a manufacturer of premium products throughout the industry
Edited three equine newsletters, presenting vital, well-branded information to dealers, internal associates, and veterinarians respectively.
Managed all creative for the EQ8™ Gut Health product, creating a breakthrough brand identity unique to the equine industry
Designed all creative for the Horseman's Select™ brand, ensuring a restrained but consistent brand identity for this economy line
Designed packaging for the ProKennel™ line of premium dog food, upscaling this product line from economy to premium
Wrote the original BUCKEYE® Nutrition style guide, ensuring brand consistency across all media company-wide
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