Mark Allender - Multimedia Designer, K'Blammo

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Work Background

Helix Linear TechnologiesMultimedia Designer

Mar. 2022Beachwood, Ohio, United StatesManaged the visual brand for Helix Linear Technologies, ensuring a brand identity that conveys confidence, competence, and forward thinking. Created all marketing collateral for launch of new imperial ball screw product line Created assets for new website launch, including product photos, 3D digital renderings, branded 2D technical drawings, rebranded data sheets, and stock photos. Processed data for upload to e-commerce module for website launch.

K'BlammoFreelance Graphic Designer

Nov. 2014Cleveland, OhioServices include photo editing, logo design, branding, book layout, catalogs, web design, animation, audio & video editing, photography, copy editing, proofreading.

Tradesmen InternationalMultimedia Designer

Jun. 2016 - Jan. 2019Macedonia, OHCreated animated training modules for all levels of the organization Recorded and master audio for use with company animations Shot video for use with marketing collateral and training modules Created custom graphic assets for use with internal communications and training modules

The Village NetworkGraphics and Media Designer

May. 2015 - Oct. 2015Wooster, OHCreated campaign branding for this organization’s 70th anniversary. Managed all creative services. Created brochures, magazine and newspaper ads, web banners, and websites. Created video for both HD broadcast and YouTube , including copywriting, editing, voiceover. Created invitations, signage, and programs for fundraising events

Nook IndustriesSenior Graphic Designer

Jan. 2014 - Nov. 2014Cleveland, OhioManaged visual brand identity for the company, including catalogs, promotional brochures, and internal quality assurance documentation. Developed new branding concept including color palette, logo usage guidelines, and style sheets; creating a new and contemporary look for the company. Created and edited new product catalogs, ensuring a strong point of contact for potential customers Developed branded promotional brochures on demand, targeting customers’ specific project needs. Managed and edited audio and video projects and other new media. Managed and edited internal company newsletter.

Nook IndustriesGraphic Designer

Feb. 2010 - Dec. 2013Cleveland, OhioManaged visual brand identity for the company, including catalogs, promotional brochures, and internal quality assurance documentation. Developed new branding including color palette, logo usage guidelines, and style sheets; creating a new and contemporary look for the company. Created and edited new product catalogs, ensuring a strong point of contact for potential customers Worked with outside designers and vendors with development of new branding. Developed branded promotional brochures on demand targeting customers’ specific project needs.

MARS Horsecare US, IncMarketing Services Coordinator

Jan. 2006 - Jan. 2009Managed visual brand identity for the company including product, promotional materials, displays, and signage. Created brochures and point-of-sale material for sales and research departments on-demand. Managed all creative branding for three brands: BUCKEYE® Nutrition, Horseman's Select™, and the MARS corporate brand, strengthening brand integrity and improving the company's standing as a manufacturer of premium products throughout the industry Edited three equine newsletters, presenting vital, well-branded information to dealers, internal associates, and veterinarians respectively. Managed all creative for the EQ8™ Gut Health product, creating a breakthrough brand identity unique to the equine industry Designed all creative for the Horseman's Select™ brand, ensuring a restrained but consistent brand identity for this economy line Designed packaging for the ProKennel™ line of premium dog food, upscaling this product line from economy to premium Wrote the original BUCKEYE® Nutrition style guide, ensuring brand consistency across all media company-wide