Managed the visual brand for Ohio manufacturing company, ensuring a brand identity that conveys confidence, competence, and forward thinking.
Created all marketing collateral for launch of new imperial ball screw product line
Created assets for new website launch, including product photos, 3D digital renderings, branded 2D technical drawings, rebranded data sheets, and stock photos.
Processed data for upload to e-commerce module for website launch.More...
Curtis Thomspon
Vice President Analytics, Data Engineering and Program Management@Citizens Bank
Verified
As an accomplished technology leader with expertise in multiple areas including data analytics, data visualization, program management, process improvement and data engineering. I have over 17 years of professional expertise that have culminated in a comprehensive understanding of how to make systems work optimally and how to get the most out of technology. In my previous role as Vice President of MarTech and Loyalty programs, at Citizens Bank I successfully led 6 teams, engineering, and analytics teams in obtaining significant business results. We deployed the first comprehensive suite of automated marketing dashboards that led to reducing customer complaints and improved prospect lead conversions. This new dashboard suite elevated c-level decision support reduced operational waste and elevated analytical staff performance. My engineering teams collectively optimized the fulfillment life cycle with a 70% reduction in the reward fulfillment timeline for customers. Consequently, we realized an 80% reduction in customer complaints, helping to enhance our compliance performance and improve our adherence to government regulations.
My expertise extends to product development, engineering, data architecture, and predictive modeling, enabling me to proactively identify actionable insights and opportunities for optimization. In my role at American Express I was able to improve digital acquisitions value-stream operational efficiency by improving transparency in engineering work and developing an automated system to more effectively manage the engineering teams. This improved productivity and elevated product delivery quality.
I've taken time to give back to the next generation by partnering with ASU and Coursera on developing a first of its kind course offering, "Dark Data Migration" available now on Coursera as well as published a book on Dark Data and managing the unknown, "Foundations for Value Creation: Dark Data & Data Products", the first of a book series entitled "ReDesign the Box".
Along with my real-worldMore...