Erwin Gutawa Music SchoolMarketing Specialist
Aug. 2018 - Jan. 2019Greater Jakarta Area, IndonesiaBuild and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including social media, website and newsletter) Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.