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Work Background
SODA inc. (SNKRDUNK)Head of Product, Global Expansion
Mar. 2024Singapore
HopperProduct Lead - APAC Marketplace/Payments Expansion
Jan. 2022 - Feb. 2024Singapore
GrabProduct Lead - Grab Ads & Data Monetization
Oct. 2020 - Jan. 2022Singapore
Expedia GroupSenior Product Manager - Global Expansion at Vrbo by Expedia Group
Nov. 2018 - Oct. 2020SingaporeKey Achievements:
• Launched Expedia’s flagship Vacation Rental Brand Vrbo in 15 global markets providing consumers and partners with a localized experience.
• Implemented an API to seamlessly integrate with 3rd party property software vendors.
• Implemented a multi-language feature in the product allowing users to switch to their preferred language seamlessly. • Migrated Singapore and Japan PoS (points of sale) onto the global platform
Empowering Movement Pte LtdFounder/Director
Jun. 2016 - Jun. 2021SingaporeKey Achievements
• Provided body weight training methodologies based on primal movements and guidance to help clients incorporate functional movements into their everyday life. • Educated and established the guiding principles of functional movements which contributed to clients evaluating their own body strength and helped them set progressive goals • Established the Empowering Movement brand through word of mouth as a go-to tool to help the community achieve and develop their overall fitness which lead to a growth of 75% in 3 months.
YahooSenior Product Manager, APAC Media Solutions
May. 2013 - Nov. 2018SingaporeKey Achievements:
• Trusted partner of senior business leaders and country managers to establish new strategies to drive business growth.
Navigator Program – hand picked by the leadership team to drive the integration between Yahoo and
AOL to build a community of people who believe in the company’s vision and strategy.
• Developed and implemented the new Yahoo travel product, which is now the #3 travel site in
Singapore (rated by Comscore).
• Built and delivered a web/mobile product for an e-commerce brand showcasing their gamut of products and
highlighting their same day delivery service which drove a conversion of 5% across their technology,
fashion and food & drink categories over 3 months.
• Developed and delivered a travel series product for AirAsia which exceeded their brand awareness
target by 30% which led to an increase in ticket sales of 10% over 4 months.
• Developed and managed unique content strategy across numerous LEGO franchises to enhance their
presence in South East Asia.
• Integrated and managed the first e-commerce solution sold as a specialised project.
• Managed and integrated the largest celebrity-voting site for the Philippines achieving 17.5 million
votes across four weeks.
Brightlabs Pty LtdAgile Product Owner
Oct. 2009 - May. 2013Melbourne AustraliaBrightlabs is an award-winning website design and online solutions agency located in Brisbane and Melbourne, Australia. We offer a complete range of strategic, creative, and results-focused website solutions specialising in content management and eCommerce. Key Responsibilities:
• Analyse market trends to identify acquisitions opportunities for stakeholders.
• Responsible for the final delivery of project based on stakeholder and client expectation.
• Represents the client while dealing with the team and engages the client on frequent phases of the project to ensure the team is building the right product and therefore delivering the ROI expected.
• Develop tools and charts to ensure project visibility and radiate information to all stakeholders and teams using various project management tools.
• Organise and run workshops and training sessions within cross functional teams to promote team building.
• Assist stand ups, backlogs, sprint planning and review meetings, retrospectives, demos and story board writing.
• Assist and facilitate a team of Designers, Developers and Quality Assurance Analyst in achieving their daily tasks and remove any impediments that might occur.
• Negotiating the workload and associated costs between the team and clients business strategy requirements for each project.
• Promote business value by adjusting sales and billing processes to match the production process. Key Achievements:
• Managed multiple digital consulting projects including solutions for mobile devices.
• Managed all existing client relationships from Victoria, including identifying new ideas / projects.
• Led project teams ranging from four to six designers and developers.
• Managed projects using Agile (scrum); certified as a SCRUM Product Owner
MedtechglobalProduct Manager
Jun. 2008 - Oct. 2009Melbourne, Australia•Promoted to a Product Manager based on strong client management and business analysis skills.
•Appointed as key contact to liaise between software development team and business stakeholders.
•Managed a team of five people to implement change management strategy to improve business processes after the acquisition of the second largest health care provider in Australia.
•Demonstrated the benefits of implementing technology into an existing business process to generate business value to win the bid for laege projects.
MedtechglobalBusiness Analyst
Apr. 2006 - Jun. 2008Melbourne, Australia•Promoted to a Business Analyst based on strong requirements gathering and analytical skills.
•Conducted product and market analyses to determine market positioning strategy.
•Performed gap analysis, risk analysis and sensitivity analysis to deploy re-branding and repositioning in key market segments.
•Executed a competitive analysis and cost benefit analysis to initiate the deployment of an information technology migration business process.
MedtechglobalQuality Assurance Analyst
Nov. 2003 - Apr. 2006New Zealand•Selected to travel to India to setup and manage the Quality Assurance team for the outsourcing team.
•Appointed as the key point of contact between the software team in New Zealand and the outsourcing team in India to assure there was a consistency in the testing methodologies between the two teams.
•Qualified in Rational Robot automated testing to release bug-free software to the medical industry.
•Created a test plan which was implemented by the organisation to ensure best practice software design life cycle procedures.
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