UnileverHead of E-commerce Marketing
May. 2021 - Apr. 2023London, England, United KingdomDelivered the e-commerce marketing strategy and execution to accelerate online sales growth for Home Care using data, content, media, technology, and a closed relationship with retail. Collaborated with the commercial, R&D, and supply chain teams to launch new SKUs designed exclusively for e-coms using an end-to-end integrated execution and digital innovation. Drove digital marketing efficiency on Amazon by double digits : ROAS: +30%, items ordered: +25% and CPA: -75%