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Work Background
FabricFabric Coach
Sep. 2024Provide personalised 1-1 coaching to marketers across various levels, helping them enhance their skills, strategise for success, and achieve their professional goals. Guide learners through tailored training sessions and on-demand mentoring, leveraging Fabric’s comprehensive marketing training platform
The Coca-Cola CompanyMarketing Director - Shopper Experience / Digital Expert
Apr. 2023 - Jul. 2024London, England, United KingdomImplemented the End-to-End strategy for the consumer and shopper experience in Europe to drive sales by creating a great retail experience both in-store and online and by levering the phygitally experience for all the Coca-Cola brands and products. Delivered the shopper toolkit for Sprite Spicy, Coke Summer Umbrella, and Paris Olympics Game 2024 & successfully executed Tiktok Shop for Coke Creations in the UK.
UnileverHead of E-commerce Marketing
May. 2021 - Apr. 2023London, England, United KingdomDelivered the e-commerce marketing strategy and execution to accelerate online sales growth for Home Care using data, content, media, technology, and a closed relationship with retail. Collaborated with the commercial, R&D, and supply chain teams to launch new SKUs designed exclusively for e-coms using an end-to-end integrated execution and digital innovation. Drove digital marketing efficiency on Amazon by double digits : ROAS: +30%, items ordered: +25% and CPA: -75%
UnileverDigital Product Owner
Jun. 2019 - Sep. 2021London, Greater London, United KingdomBusiness owner of the Cleanipedia.com platform: grew the traffic of the website and 1st party data collected across 20+ markets using mar-tech, UX, evergreen content, SEO and social. Defined the 1st party data deployment approach for the local teams to leverage in digital media and e-commerce activities. Generated around 100M annually and fueled efficient digital media & e-commerce campaigns (30% cheaper CPC, 2x-4x higher engagement, +30% sales).
SonyHead of Digital, E-commerce Marketing & Media Strategy
Oct. 2015 - Jun. 2019London, United KingdomDeveloped the regional media, digital, and performance marketing strategies for Europe while building and deploying a compelling technology infrastructure for data, creative assets, content, and e-commerce to tackle both marketing & sales plans. Drove solid growth by providing the right media mix and a great customer experience across all channels. Delivered digital and media excellence in the region by defining the right success metrics; endorsing new customer behaviours and adopting new technologies to guarantee cost efficiency and impact while increasing the ROI.
SymantecPerformance Marketing & Social Selling Manager
Sep. 2014 - Oct. 2015London, United KingdomContributed to the EMEA revenue by leading the localization and execution of Symantec’s digital marketing strategy (content marketing, social selling, and paid media) to drive brand consideration, generate leads for B2B, and drive acquisition + retention for Norton Antivirus (B2C). Implemented Martech stack from the global digital transformation journey in EMEA: CRM: Eloqua integration with Salesforce, social media: Radian 6 and Sprinklr, DMP: Oracle BlueKai & Attribution report: VisualIQ, LinkedIn Sales Navigator. Ran capability development programs for the agencies and local teams.
ShellGlobal Media Manager
Sep. 2010 - Sep. 2014London, United KingdomManaged Shell’s motor oil brands’ global media strategy with direct responsibilities for the media budget ($125M/ year) in the BRIIC, MINT, and the US with an emphasis on delivering digital media excellence, and innovation to generate brand metric growth through cost-efficiency with high impact and better media mix channels integration.
MyVoucherCodesOnline International Marketing Executive
Dec. 2009 - Sep. 2010London, United KingdomDeveloped and implemented the digital strategy with a focus on SEO, SEM, PR, and social media to launch the international sites of myvouchercodes.com. Made the sites profitable after 3 months and built partnerships with affiliate networks and e-commerce platforms to offer exclusive coupons & deals to the MVC's visitors.
PHD MediaDigital Media Assistant
Jan. 2009 - Dec. 2009London, United KingdomPlanned digital media display and online video activities for Warner Brothers and Cadbury's. Managed campaigns from buying, planning, tagging, optimisation and reporting. Created a digital AV strategy for Warmer Brothers, highlighting the opportunities to drive theatrical release awareness, drive to theatre and home entertainment conversion.
AmazonOnline Merchanding Executive
Jul. 2006 - Dec. 2008Slough, United KingdomResponsible for developing and executing bold creative merchandising and marketing for Amazon books across Europe by optimizing conversion on product pages, e-mail marketing, and organic search. Created one of the 1st product pages on Amazon leveraging cross-category selling opportunities for Harry Potter.
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