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Work Background
Cultivate BendBoard Member: CPG Brand Events, Sponsorships & Community
May. 2025
Rosebud WomanHead of Integrated Marketing
Jan. 2020
Rosebud WomanHead of Business Development: Channel Development & Partner Marketing
Jan. 2018 - Dec. 2022Venice, CA / Trumbull, CT• Pioneered the go-to-market strategy for Rosebud Woman in the highly competitive and highly censored women’s wellness space, grew the business from zero to seven figures with no external funding. Built foundational Sales, Marketing, and Operational processes, launched new revenue channels and product categories to capture additional market share. • Drove new business development and created partnerships with top medical institutions and retailers: Mass General Hospital, Duke Oncology, Mount Sinai, Spring Fertility, HerMD, Evernow, Perry, Rosy, MD Anderson Cancer Center, Sanford Women’s Health, Texas Urology Specialists, UT Southwestern Medical Center, Brigham & Women’s Hospital, St. Elizabeth, Holt Renfrew, Detox Market, Neiman Marcus, Nordstrom, Bloomingdales, and Anthropologie.
• Secured high-profile placements with digital and print media outlets, including Refinery29, Goop Holiday Gift Guide, The Girlfriend by AARP, Forbes, Mean Mag, New York Mag, and Oprah Mag.
• Helped navigate the unprecedented conditions of the COVID pandemic, including major retailer bankruptcies that impacted payments, successfully maintaining stability and maintaining revenue.
• Organized a high-visibility fundraiser for The Center for Intimacy Justice and The Center for Reproductive Rights. In just two months, secured a sponsorship from Klaviyo and promotional support from leading NY-based industry organizations, including Cosmetic Executive Women, Allure, WE ACT for Environmental Justice, and HerMD.
NokiaStrategic Program Manager – Nokia Technologies (Consumer Products Division)
Jan. 2015 - Dec. 2018San Francisco, California, United States• Created a global women’s leadership program at Nokia Tech in partnership with external experts, securing $300k in corporate funding. Led program communications, executive presentations, and project logistics to successfully launch and implement the initiative. • Fostered a network of women leaders within the 1,200-person global organization by creating mentorship programs across six international campuses. Managed roadmaps and scaled processes to drive engagement and maximize the program’s impact. • Managed partnerships with MediaLink at the Cannes Film Festival and Outside Lands, introducing the OZO Virtual Reality Camera and Withings Smart Health Devices through high-profile event activations. • Facilitated the integration of Withings, a leader in connected digital health devices, into Nokia Operations following the $191M acquisition of the company in 2016.
EFactorDirector of Marketing
Jan. 2012 - Dec. 2013San Francisco, California, United States• Led the expansion of the Efactor platform and successfully grew the member base to more than a million entrepreneurs, investors, and resource providers. Developed, executed, and managed over 100+ entrepreneurship-focused events held across 12 markets globally.
• Forged strategic partnerships and drove engagement and support with top brands, American Express and Cisco Systems, and acquired EQMentor. Brokered celebrity partnerships with Shark Tank’s Kevin Harrington and #1 ranked professional tennis player Caroline Wozniacki.
WomenEnough.org Executive Director
Jan. 2009 - Dec. 2015San Francisco, California, United States• Conceptualized, created, and ran a 501(c)(3) nonprofit organization dedicated to advancing equity for women and helping them achieve their goals, both personally and professionally. Achieved recognition as an early innovator in the body positivity and peer accountability movements for women. Introduced groundbreaking methods to empower women to embrace their bodies and created supportive networks, setting the foundation for impactful and lasting change.
• Managed $1M+ in annual spend and recruited 40 content creators and guest bloggers to raise visibility for issues impacting women and girls. Created targeted programs to mentor executives across the U.S. and Bali and coordinated event teams of up to 50 volunteers and contractors.
• Led media outreach and the PR strategy to promote the organization and created a viral media campaign showcasing the stories of women of all ages, body sizes, and ethnicities. Earned features in leading publications worldwide, including Cosmopolitan, Shape, Huffington Post, Elite Daily, Au Feminine, and Brigitte. Achieved over 10 million views for the campaign globally and drove more than 2 million unique visitors to WomenEnough.org in less than one month. • Produced TEDxFiDiWomen, the first-ever TEDxWomen event, focused on women’s leadership. Cultivated strategic partnerships with Fortune 500 brands and tech startups, including Square, Twitter, and Walmart, and raised over $750k to produce key events and initiatives. • Recruited LinkedIn’s VP of Design and collaborated with LinkedIn’s creative and technical team to create a mobile app focused on providing peer accountability to professional women. The app served as a companion to the ‘Ignition Circles’ in-person and online program.
Amenities Aveda Salon and SpaMarketing and Events Manager
Jan. 2007 - Dec. 2008Fresno, California, United States
Aveda CorporationAccount Executive – Clean Beauty Sales
Jan. 2004 - Dec. 2007Blaine, Minnesota, United States
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