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Work Background
Cygnus Creative Solutions, LLCCo-Founder
Jan. 2023Kenosha, Wisconsin, United States
The Joint CommissionAssociate Director of Segment Marketing
Jan. 2023 - Dec. 2024Oak Brook, Illinois, United StatesI developed content and strategies for three product lines, including digital advertising, educational sessions, and email correspondence. I created annual business and marketing plans to achieve business and lead generation goals. I also established product positioning and communicated value propositions through multichannel demand generation campaigns. • I increased email engagement by 15% by investigating competitor strategies and enhancing email communication.
• I partnered with a multi-departmental team to launch a new business line, developing all public and staff messaging.
• My efforts optimized product-level conference and social media presence to grow marketing qualified leads.
• I improved campaign performance by analyzing mix and investments, and sharing actionable insights with stakeholders.
QUAD ADirector of Marketing
Jan. 2023 - Dec. 2023Highland Park, Illinois, United StatesI implemented strategic marketing plans, overseeing the creation of marketing materials and brand strategies. I coordinated marketing campaigns with sales, public relations, and product development. I analyzed and reported on marketing campaign effectiveness, and directed third-party teams and vendors, delivering strategic guidance and collaborative oversight. • I reduced expenses by 15% for three consecutive years while managing an $800,000 budget.
• My optimization efforts boosted web traffic by 60%, resulting in a 45% reduction in web pages.
• I developed marketing strategies in collaboration with C-Suite, aligning with company goals.
• My initiatives improved performance evaluations, leading to enhanced employee satisfaction.
The American Association for Accreditation of Ambulatory Surgery Facilities, Inc. (AAAASF)Associate Director of Marketing and Administration
Jan. 2018 - Dec. 2023Gurnee, ILI developed and managed marketing strategies for designated service lines. I provided leadership and motivation to five direct reports, achieving bottom-line results. I directed annual marketing planning by analyzing demographic, socioeconomic, and competitive forces. I also spearheaded rebranding efforts, achieving a refreshed brand identity and a 40% increase in brand awareness. • I guided a third-party branding agency to deliver research, implementation, and support, exceeding expectations for budget and timeline achievement.
• My segmented email campaigns enhanced customer engagement by 28%, reducing unsubscribes by 45%.
• I led the creation of an in-house membership database, improving functionality over the antiquated system.
• My team launched a digital system for emailing invoices and certificates to members monthly, streamlining processes.
The American Association for Accreditation of Ambulatory Surgery Facilities, Inc. (AAAASF)Sales and Marketing Specialist
Jan. 2017 - Dec. 2018Gurnee, IllinoisI utilized social media and digital marketing channels to enhance brand visibility. I conducted competitor data analysis to guide product development decisions. I critically evaluated team communications to improve comprehension and minimize misunderstandings. • I enhanced brand visibility and engagement by 15% through strategic social media use.
• My competitor insights guided product development decisions and ensured effective marketing impact.
American Association of Nurse AnesthetistsDigital Marketing Strategist
Jan. 2016 - Dec. 2017Park Ridge, ILI redesigned the organizational website based on member feedback, determining desired content and ensuring usability. I managed digital content projects, ensuring timely delivery and adherence to SEO and brand standards. • I improved email and blog post performance by 18% through staff training on content generation.
• My efforts enhanced website usability and member engagement by developing desired content and maintaining an area for staff access.
Association Management CenterMarketing and Membership Manager
Jan. 2013 - Dec. 2016Greater Chicago AreaI created communication strategies for membership, advocacy, education, digital advertising, and branding. I coordinated and executed marketing communications tactics aligned with strategic plans. I provided metrics and reporting for membership, conference, and other engagement efforts. • I grew scholarship applications to 500 by enhancing communication strategies for two programs.
• My coordination of digital and print marketing efforts maintained regular messaging across multiple channels.
• I improved volunteer engagement through effective committee communication and support.
• My reporting provided valuable metrics to guide strategic decisions and engagement efforts.
Association Management CenterMarketing & Membership Coordinator
Jan. 2012 - Dec. 2013Glenview, IL
Association Management CenterMember Services Administrator
Jan. 2011 - Dec. 2012Glenview, IL
Association Management CenterMember Services Representative
Jan. 2008 - Dec. 2011Glenview, IL
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