The American Association for Accreditation of Ambulatory Surgery Facilities, Inc. (AAAASF)Associate Director of Marketing and Administration
Jan. 2018 - Dec. 2023Gurnee, ILI developed and managed marketing strategies for designated service lines. I provided leadership and motivation to five direct reports, achieving bottom-line results. I directed annual marketing planning by analyzing demographic, socioeconomic, and competitive forces. I also spearheaded rebranding efforts, achieving a refreshed brand identity and a 40% increase in brand awareness. • I guided a third-party branding agency to deliver research, implementation, and support, exceeding expectations for budget and timeline achievement.
• My segmented email campaigns enhanced customer engagement by 28%, reducing unsubscribes by 45%.
• I led the creation of an in-house membership database, improving functionality over the antiquated system.
• My team launched a digital system for emailing invoices and certificates to members monthly, streamlining processes.