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Work Background
FLEETCORCommunications Manager
Mar. 2021 - May. 2023Atlanta, Georgia, United StatesBrand Awareness and Market Penetration: Enhanced brand awareness by 40% and increased market penetration by 30% by strategically designing over 150 communication materials annually, including press pitches, press releases, and executive speeches/presentations.
Internal Communication Management: Boosted internal information dissemination by 20% through the production and management of 12 monthly newsletters, effectively reaching 95% of the company's employees.
High-Impact Content Creation: Collaborated with C-Suite executives and key professionals to produce over 100 pieces of content, significantly enhancing leadership visibility and engagement.
Web Platform Development and Employee Engagement: Spearheaded the design and launch of an internal web platform, achieving a 60% increase in employee engagement. Managed platform transitions and supported internal communications during key corporate acquisitions.
Client Marketing Coordination: Proactively managed over 50 client marketing initiatives annually, ensuring complete alignment with specifications and achieving a 98% success rate in meeting timelines and deadlines.
Communications for Stakeholders: Effectively developed and distributed over 75 communications yearly, targeting internal and external stakeholders, which resulted in a 24% increase in outreach effectiveness.
Diversity, Equity, and Inclusion Initiatives: Played a pivotal role in establishing DEI protocols, contributing to a 17% increase in workplace diversity and a 28% rise in employee satisfaction regarding inclusivity.
Technical Proficiency in Communications: Utilized a variety of software applications, including SharePoint, Sitecore, WordPress, Unily, Slack, and other CMS, to effectively disseminate, manage, and align corporate communications.
ERG Management via Slack: Oversaw the use of Slack for managing the company's Employee Resource Groups (ERGs), enhancing organizational communication and engagement.
QikZip Technologies, Inc.Regional Marketing Director
May. 2020 - Oct. 2020Atlanta, Georgia, United StatesCampaign Orchestration and Management: As the RMD, effectively orchestrated, executed, and oversaw marketing campaigns across the Southeast region, fostering cross-departmental collaboration that aligned with the company's strategic objectives. This approach was key in developing products that attracted investors, culminating in the successful sale of QikZip in 2021. Strategic Planning and Execution: Developed and implemented a comprehensive marketing strategy that resulted in a 38% increase in brand awareness and customer engagement in the region. Effective Budget Management: Demonstrated efficient budget management skills, achieving all strategic marketing objectives without any cost overruns. Insightful Market Research: Conducted in-depth market research to gain essential insights into the regional customer base and competition, leading to a refined and more targeted marketing approach. Brand Development Success: Achieved a significant enhancement in brand image, with a 62% increase in brand recognition and an 85% surge in positive brand sentiment through meticulously crafted campaigns. My tenure showcases a blend of skills, including marketing communications, attention to detail, confidentiality, critical thinking, and creative strategy. My ability in media relations, training, web content writing, account management, and budgeting further underline my comprehensive skill set.
SageInterim Media & Communications Director
Mar. 2016 - Aug. 2016Greater Atlanta AreaVision Communication and Strategy Implementation: Played a pivotal role in articulating and disseminating the Sage vision internally and externally. Successfully integrated strategic communication methodologies into Sage’s culture to achieve diverse communication objectives. Sage Summit 2016 Media and PR Direction: As the North American Media Director for Sage Summit 2016, I led all media and public relations efforts, contributing to the event's significant success.
Managed the event attended by 28,000 participants.
Generated an impressive 170 million social media impressions.
Achieved 1,027 published media impressions. Media Campaign Leadership: Spearheaded media campaigns that resulted in a 21% increase in engagement metrics, demonstrating effective campaign management and execution. Client Relationship Enhancement: Strengthened client relations, leading to a substantial $1.3M increase in annual revenue. Social Media Management with Hootsuite: Expertly managed social media postings using Hootsuite, achieving 1.8 million impressions for Sage Summit 2016. Reputation Management and Brand Consistency: Instituted reputation management systems, ensuring a consistent and positive brand message. Directed a reputation management protocol that saw an 18% score increase. Intranet Platform Management: Maintained all Sage Central intranet platform elements, increasing the click rate by 21% and HR responses by 16%.
Crescendo InternationalVP of Communications
Jan. 2016 - Nov. 2024Greater Atlanta AreaClient List: Coca-Cola | LA Lakers | OK Cupid | FLEETCOR Technologies | QikZip Technologies Strategic Marketing Leadership: Orchestrated comprehensive marketing plans for enterprise clients, adding up to $1.2M in value. Enhanced brand image through tailored messaging and impactful digital campaigns. Client Growth and Revenue Enhancement: Expanded client base by 68%, boosting revenue by 92% via 27 key strategic campaigns. Social Media and Digital Campaigns: Leveraged Media Monitoring Tools to create effective social media campaigns, enhancing online presence and customer engagement. Event Management and PR Expertise: Managed a major event with 28,000+ attendees, achieving over 170 million social media and 2,000 press impressions. Employee Engagement and Internal Communications: Developed frameworks to increase employee engagement, leading to higher involvement and commitment. Community Engagement through Content Marketing: Implemented content strategies that resulted in a 37% engagement rate and substantial community growth. As a devoted expert, I focus on utilizing my vast expertise and abilities to create and sustain effective communication initiatives, aiming to support the enduring prosperity of innovative companies. My achievements in this capacity have enabled me to solidify my role in intrapreneurship. The experience of growing a start-up has been rewarding.
FLEETCORGlobal Communications Manager
Sep. 2012 - Dec. 2015Greater Atlanta AreaGlobal Communication and Training Leadership: Spearheaded developing and implementing global communication initiatives, contributing significantly to the media communication strategy for stakeholders and clients. Specialized in employee onboarding, engagement, retention, and recognition programs across the United States and twelve international countries. Management Training Expertise: Conducted comprehensive training for new supervisors, managers, and directors, enhancing leadership skills and organizational effectiveness. Acquisition Communication Leadership: Led internal communications throughout the acquisition process, managing multi-level change expectations across various C-suite teams. Employee Engagement Initiatives: Managed a team of 32 colleagues, driving employee engagement initiatives and significantly improving workplace morale and productivity. Philanthropic Fundraising: Raised over $160K annually for charity organizations nationally, demonstrating a strong commitment to corporate social responsibility. C-Suite Training Development: Provided key training initiatives for C-Suite executives, fostering leadership development and strategic alignment. Employee Engagement Analysis: Established an analytical framework for employee engagement, resulting in a 59% increase in employee involvement, a 77% rise in donations, and a 63% boost in volunteer commitment. Marketing Material Production: Oversaw the production of over 100 marketing designs seasonally, adhering strictly to branding guidelines across print and digital platforms, including billboards, print ads, flyers, posters, web campaigns, and social media posts. Media Monitoring and Impact Analysis: Utilized Media Monitoring Tools to track, measure, and adapt media impact strategies, enhancing the effectiveness of communication campaigns.
GEICOInternal Communication Specialist
Jan. 2011 - Jun. 2012Macon, Georgia Area• Optimized internal digital platforms for superior employee engagement.
• Refreshed the company's newsletter, achieving a 29% improvement in engagement. Highlights:
• Advisory board member of employee quote referral program
• Develop an internal web presence • Selected as representative of the advisory board • Design submissions selected for the final site
• Managed quarterly internal contests and events
Corporate Code Atlanta (Non-Profit Organization)Marketing Director
Jun. 2010 - Nov. 2015Communication Network Transformation: Revolutionized both internal and external communication networks at Corporate Code, a non-profit dedicated to teaching life and business skills to homeless men, significantly enhancing organizational reach and impact. Corporate Messaging and Digital Tools Mastery: Expertly directed the corporate message using SharePoint and Adobe Creative Suite, aligning the organization's vision with its communication strategies. Brand Campaign Leadership: Spearheaded dynamic brand campaigns that resulted in a remarkable 78% increase in inbound leads year-over-year, greatly expanding the organization's visibility and impact.
Marketing Team Management: Supervised and guided a dedicated marketing team, ensuring the effective execution of impactful campaigns that resonated with the organization's mission and goals. Enhanced Campaign Performance with Media Monitoring: Utilized advanced Media Monitoring Tools to track and optimize campaign performance, ensuring maximum effectiveness and outreach. My accomplishments reflect a strong commitment to leveraging marketing expertise in a non-profit setting, focusing on empowering homeless men with essential life and business skills and providing them with the resources, like suits for interviews, necessary for their professional development and success
GEICOLicensed Sales Agent
Jan. 2009 - Jan. 2011As a sales agent I maintained licenses for 22 states while maintaining top results. I sold over 1500 policies in 2009 and over 1550 in 2010. I also worked as a sales coach in 2010, helping new agents increase their performance by improving their Customer Interaction, quality and Average Handling Time (AHT).
ODS PublishingEditor-in-Chief
Nov. 2005 - Nov. 2008Greater Atlanta AreaLed the creative team in conceiving and executing omnichannel campaigns across multiple digital, social, OOH, print, and experiential verticals. Fiscal Budget Creation and Accountability: Established and maintained fiscal budgets, ensuring editorial budget adherence for each publication issue. Relationship Management with Creatives: Developed and managed relationships with freelance writers and photographers, ensuring a steady supply of high-quality content. Team Leadership: Effectively managed a diverse team of 26 members, overseeing their performance and fostering a collaborative work environment. Production Deadline and Content Management: Set and managed production deadlines, overseeing the entire content production process and project flow to ensure timely publication. Visual Design and Publication Production: Developed, created, and produced all visual aspects of the publication, including designing various monthly layout structures. Graphic Design Team Management: Managed four graphic designers, guiding them through project timelines to successful completion. Writing and Photo Assignment Coordination: Coordinated and managed deadlines for writing and photo assignments, ensuring a cohesive and timely content creation process. Brand Promotion through Industry Events: Attended auto-industry-related conferences and professional/social events to promote the brand effectively. Invoice Processing and Tracking: Managed the processing and tracking of invoices from freelancers, ensuring efficient financial operations. Photo Shoot Art Direction: Art directed and styled photo shoots as necessary, contributing to the publication's visual appeal. Marketing and PR Efforts: Developed and executed all marketing and public relations efforts, enhancing the publication's reach and visibility.
Gelignite CommunicationsArt Director
Mar. 2003 - Nov. 2005Custom Marketing Package Creation: Designed and implemented custom marketing packages tailored to meet the unique needs of high-profile clients, including Ford, N•Motion Energy Drink, 100 Black Men of America, and Gatorade. New Business Presentation Development: Spearheaded the development of compelling presentations for all new business acquisitions, significantly contributing to the firm's growth and client portfolio expansion. Creative Department and Client Liaison: Acted as the key liaison between the creative department and clients, ensuring seamless communication and project alignment with client objectives. Creative Department Management and Development: Effectively managed and oversaw the growth of the creative department, adapting to the dynamic needs of a startup environment where all eight employees wore multiple hats. Marketing Material Development: Led the development of both internal and external marketing materials, enhancing the company's brand presence and client engagement. Client Special Events Coordination: Coordinated special events for clients, demonstrating exceptional organizational and event management skills. Innovative Visual Design: Crafted and designed visual elements that met and exceeded client standards, showcasing creativity and attention to detail. These accomplishments reflect a strong ability to lead and innovate in a fast-paced startup environment, demonstrating skills in client management, creative direction, and strategic marketing.
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