Requests
8
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Network Power<100 people
Roles
💸100%
Marketing
✔️100%
IT
✨100%
Business Owner
Geos
🇸🇮100%
Slovenia
Work Background
GazdaChief Marketing Officer
Feb. 2024 - Jan. 2025Uzhhorod, Zakarpattya, UkraineResponsibilities:
* audit of commercial department
* development of a strategy for the promotion of residential complexes brands;
* evaluation of the effectiveness of marketing activities and advertising campaigns;
* sales promotion and control of the sales plan execution; Achievements:
* developed and implemented a Technical Solutions Map for all company projects * established Customer Journey Mapping and identified potential growth points * configured and implemented standardized processes for working with the CRM system * set up and optimized assortment management processes (product matrix, stock control, and planned growth)
* designed and implemented a quality control system (checklists, mystery shopper program, and feedback QR codes at sales points) * introduced fundamental business processes for marketing operations (content plans, marketing plans, and sales funnel analytics)
* engaged experienced specialists from other regions in a remote format * built a comprehensive PR strategy. * increased the share of new clients to over 60% of total monthly sales * developed positioning for several new projects (NDA) * achieved a +45% year-over-year sales growth
UAMARKETERCo-Founder
Apr. 2021Kyiv, Kyiv City, UkraineTypes of services:
- audit of current marketing support;
- the buildup of marketing departments;
- marketing restart (brand check-up or changing of positioning);
- market research;
- development of brand promotion strategy;
- optimization of marketing investments;
- launch of new products (go-to-market). https://uamarketer.com/
Група компаній DIMChief Marketing Officer
Apr. 2020 - Apr. 2021Киев, УкраинаResponsibilities:
* development of a strategy for the promotion of residential complexes brands;
* monthly media planning and control of its execution;
* evaluation of the effectiveness of marketing activities and advertising campaigns;
* sales promotion and control of the sales plan execution;
* optimization of operating costs. Achievements and acquired skills:
* change of residential complexes positioning and development of communication strategies;
* development of a methodology for assessing the quality of service (Customer Satisfaction Index);
* participation in the development of the marketplace of all residential complexes of the DIM Group of Companies;
* participation in strategic sessions on new product development;
* development of strategy and implementation of Direct Mail tools in the marketing set of the Group of Companies "DIM";
* optimization of monthly investment marks from 12 to 3% of the VAL of income on the residential complex New Autograph;
* reduction of Churn Rate on the first appeal from 28% to 12% as a result of working with the sales funnel;
* increasing margins and decreasing Customer Aqucision Cost.
Standard One UkraineDeputy CMO
Mar. 2018 - Apr. 2020Kiev Region, UkraineResponsibilities for the position: • development of an S1 brand promotion strategy; • monthly media planning; • evaluation of the effectiveness of marketing activities and advertising campaigns; • negotiating and concluding marketing and advertising contracts; • monitoring of competitors; • optimization of operating expenses; Achievement and acquired skills: • successful launch of the brand on the market (100% of the apartments were sold before putting the house into operation); • experience in a startup that has no analogs in the real estate market in Kyiv; • decrease CAC by 78%;
• decrease in CPU by 22%.
Амстер ДамстерDigital Strategy Manager
May. 2016 - Mar. 2017КиевResponsibilities:
• media-launch of a new product to the market;
• setting up the on-line reservation process through affiliate networks (CPA);
• preparation and launch the landing;
• development and implementation of loyalty program;
• setting up an advertising account and partial copyright. Achievements and acquired skills:
• selection of the optimal internet catalogs pool;
• implementation of CPA model in the restaurant;
• the outdoor adv selection and organization (scrollers, boards, elevators);
• launch loyalty program (mobile application);
• influence marketing;
• moderation of the outsourcing team (copyright, designer, targetologist, photographer).
АвтоАльянс КиївHead of marketing department
Oct. 2015 - Mar. 2018KyivResponsibilities:
• planning of annual marketing budget, control of its execution;
• monthly media-planning;
• assessment of the efficiency of marketing activities and promotional campaigns;
• negotiation and achievement the most advantageous conditions in marketing and advertising agreements;
• implementation of the intra-corporate standards for Dealer Centre staff and its execution control; • optimization of operating expenses;
• interaction with Distributor - Nissan Motor Co., Ukraine (coordination, reporting, implementation of standards in the advertising activity and the organization of the Dealer Centre). Achievements and acquired skills:
• management experience with two Head Offices - the Nissan Distributor and Niko Managing Company;
• Group of Companies "NIKO" use the marketing plan of "AvtoAlliance Kyiv" as the benchmark for all companies;
• organization and hosting dozens of events (presentation of new models, exhibitions, charity, etc.);
• partnership in a lot of projects (AVIS Corporate Fest, RUN Ukraine, CF Tabletochki, Ukrainian Drift Challenge 2016, CF "KRONA");
• monthly measurement of the level of customer satisfaction (CEM) and recommendations for service quality enhancement;
• improvement of the loyalty program;
• 2-nd place in sales volume of Nissan cars in Ukraine (2015 fin.year);
• decrease in CPU by 32% ($ 265);
• 2-nd place in sales volume of Nissan cars in Ukraine (2016 fin.year);
• decrease in CPU by 10% ($ 240);
• development and launch of the mobile version of the site (as a consequence of the increase in the proportion of mobile traffic to 25%, and conversions from mobile version up to 32% of the total) • 1-st place in sales volume of Nissan cars in Ukraine (2017 fin.year);
• decrease in CPU by 12% ($ 210).
АвтоАльянс КиївDigital marketing manager
Mar. 2014 - Oct. 2015KyivResponsibilities:
• work with marketing funnel (optimization of conversion);
• communication with customers on site, forums, car sales sites;
• development and implementation of a monthly media-plans;
• cooperation with copywriters and designers for advertising materials creation (internet, outdoor advertising, radio);
• cooperation with digital and media-agencies;
• updating the information on site, Facebook, automotive sites;
• implementation SEO recommendations for the site;
• development and implementation of actions and ideas for sales and loyalty increasing;
• copywriting (writing PR articles, press releases, slogans);
• SMM (content generation, manage adv and launch interactive with the community);
• reports preparation and documents flow organization. Achievements and acquired skills:
• writing more than 100 press-releases and a lot of slogans;
• the first successful experience in the placement of outdoor advertising and radio advertising;
• reduction of the Internet advertising budget by 30%;
• leading position among 5 Kyiv’s Nissan Dealers Centers for monthly site traffic;
• increasing in the average duration of visits for 30 seconds (25%) and decreasing the bounce rate by 30%;
• development and implementation of CPA models;
• preparation and implementation hypotheses for callback widget;
• implementation of the analytics of advertising channels through the conversion tracking by the calls (call tracking).
Agency of Industrial MarketingLoyalty Development Manager
Sep. 2013 - Mar. 2014KyivResponsibilities:
• sale and the carrying out of qualitative researches (Net Promoter Score, Brand Awareness, Benchmark, etc.);
• development of individual forms for interviews;
• writing scripts for depth interviews;
• project management (including the preparation of the offer);
• data analysis, reporting, training and presentations. Achievements and acquired skills:
• negotiations with B2B companies (Lapp, Siemens, Bosch, Isover, Venbest, etc.); • first successful experience of analytical work; • introduction of the NPS theory in the company (KPI, changes in staff, the introduction of CRM, etc.).
StarLadderNewsmaker
Jan. 2012 - Jul. 2013KyivResponsibilities:
• creation of information occasions (such as press-releases and post-releases writing) + SMM. Achievements and acquired skills:
• support of pages on social networks with a total of over 20 000 participants;
• writing more than 100 unique articles;
• conduction of 4 eSports league seasons with a total of approximately 40,000 participating teams;
• conclusion of discipline in the top three most viewed on the project;
• first management experience and "the basics" of copywriting.
Studio ModernaCommercial agent
Apr. 2011 - Jul. 2011Kyivacquired skills:
• establishing the necessary business contacts between the customer and the seller, the presentation of products and services;
• implementation of effective interaction with the retail sales department to exchange information about a product (range, price, order, sale, handling, refunds, etc.);
• first experience in B2C sales.
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