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Work Background
UnboundHead of Ad Ops
Aug. 2022Hamilton, Waikato, New Zealand
UnboundSenior Campaign Manager
Aug. 2021 - Aug. 2022Creation and management of advertising accounts for service and retail clients across many sectors and industries. Focused in Search Engine Marketing, Social Media Marketing, Search Engine Optimisation, and Conversion Rate Optimisation.
Manta5Ecommerce Manager
Jul. 2020 - Aug. 2021Manage the online platforms of Manta5, working closely with the wider sales and marketing and operation teams in supporting our omnichannel approach with D2C and B2B relationships, integration of tools and platforms, and the continued efforts of digital marketing campaign implementation and optimisations.
Manta5Senior Digital Marketing Specialist
Jun. 2019 - Jul. 2020Strategy, execution, and optimisation of digital marketing campaigns towards the launch of the world's first hydrofoil eBike, the Hydrofoiler XE-1, that takes cycling to the water. Campaigns include educational content around a new consumer product and new category of water sports in the making, sales, international event presence, and re-targeting campaign.
Health 2000+ LimitedEcommerce Manager
Jun. 2017 - Jun. 2019Hamilton, New ZealandManage the online retail and warehouse brand websites for the Health 2000 Group, focusing on sales growth through acquisition channels and expanding the online retail presence of Health 2000 within the natural health sector. Work includes, but is not limited to, development and management of features to the websites, product management, customer support and user/customer experience (UX/CX), A/B testing, SEM, SEO, EDM and CRO. Also work closely with suppliers on content and marketing of products online.
Groovy MediaSearch Engine Marketing & Optimisation Specialist
Nov. 2015 - Mar. 2017Execution and ongoing management of SEM campaigns across several countries for our extensive portfolio of websites. Current focus is on performance-based marketing strategies and lead generation for software downloads. Also includes SEO, UX and A/B testing, where landing page content is tested to deliver optimal leads for our clients.
WebSpringOnline Marketing Specialist
Jan. 2013 - Oct. 2015Manage and implement online marketing strategies for clients wanting to build their digital media presence online. This included Social Media Marketing, Search Engine Marketing, Search Engine Optimisation, Email Marketing, custom Google Analytics system integrations and Usability/User Experience consultation.
WebSpringWeb Developer
Dec. 2009 - Dec. 2012Front end development of websites, email marketing template creation and Social Media Marketing development for businesses.
Entirely Kiwi LimitedIT Manager
Oct. 2009 - Dec. 2010Managing transition processes to move Entirely Kiwi to a robust, scalable solution that will provide a blueprint to expand in to other markets as the Entirely Kiwi network grows in overseas markets.
InterspeedCasual Web Developer
Sep. 2008 - Oct. 2008Assisted with the development of a new Search Engine Optimisation (SEO) service that allowed clients to view keyword competition in a visual format.
Vision College (ATC New Zealand)Casual Web Developer
Aug. 2008 - Sep. 2008Contracted to work on a new website for a new delivery service Vision College were providing to professional businesses. The new venture, Vision Professional, required me to work on a website that integrated within their existing sites, while providing clear, concise information to businesses who were interested in further training their employees through the Vision Professional program.
indietorrent.org, LLCWeb Platform Engineer
Jul. 2008 - Jul. 2011Engineer of building the web-based media platforms that will power many areas of the indieTorrent service. This includes, but not limited to, media streaming and third party application development.
Jason LerkeCreative Director/Owner
Jun. 2007 - Dec. 2010Worked from home trading under my own name providing web and graphic design services to businesses throughout Hamilton, New Zealand.
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