I am a marketing strategist and consultant, having worked predominantly in the digital space over 18 years. My career spans agency and in-house roles, where I planned and executed strategies, created and launched campaigns, and implemented technical tracking elements to ensure the right data was captured and recorded. I focus on the broader strategical approach, with an understanding of the business operations and how the marketing can be impactful in delivering the business values. This has resulted in clients and businesses achieving sustainable growth, with improvements across all aspects of the business involved.More...