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Work Background
Telekom HUData Scientist
Apr. 2024Budapest, Hungary · Hybrid- Building a recommendation engine for generating personalised offers for Magenta Moments users - Focusing on solving the cold-start problem with a deep learning approach - Managing the project by collaborating with the central development team from Deutsche Telekom, our internal data engineering and infrastructure team and the business partners
Telekom HUData Analyst
Aug. 2023 - Apr. 2024Budapest, Hungary · Hybrid- Developing a pilot use case for the B2C marketing team for a Google Cloud Platform migration - Specifying a recommendation engine working mechanism and model to negotiate resource allocation for the recently launched engagement program called Magenta Moments - Managing the project of building the foundational, scalable data infrastructure for our engagement program by collaborating with the central development team from Deutsche Telekom, our internal data engineering and infrastructure team
BitriseMarketing Analyst
Jul. 2021 - Jun. 2023Budapest, Hungary · Remote- Managed the transition to Google Analytics 4 by creating a measurement strategy, developing server-side conversion measurements with the collaboration of the implementation team - Created and maintained dashboards in Tableau for the Growth Team - Managed A/B testing to iteratively improve website conversion rate - Facilitated data-driven decision-making for the growth team by teaching data literacy skills
BitriseDigital Marketing Manager
Jun. 2020 - Jul. 2021Budapest, Hungary- Planned and implemented marketing activities to achieve OKRs in collaboration with the sales, design and growth teams - Migrated the Google Ads campaigns to Google Marketing Platform and developed advanced Foodlight conversion measurement system. - Analyzed user behavior and campaign performance to identify key optimization opportunities
NanushkaDigital Manager
Mar. 2018 - Jun. 2020Budapest- Built a strong technical marketing and advertising account infrastructure to scale up digital marketing activities - Developed and implemented a measurement strategy and built dashboards to track KPIs - Analyzed website data to detect user experience issues and improve conversion rates
Magyar Állami Operaház │ Hungarian State OperaDigital Manager
Jul. 2016 - Mar. 2018Budapest- Created dashboards and reports to help improve website performance and user engagement - Edited and published press releases to maintain current and SEO-friendly website content - Helped with web development, including measuring and improving Core Web Vitals
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