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Work Background
FreelanceCreative Director, Copy & Content; Brand Strategist; Creative Communications
Jan. 2008Greater New York City AreaLet's amplify your voice. I work with brands of all shapes and sizes, from pre-launch positioning to identity refreshes for companies that have been around for decades. New products, campaign ideation and execution, brand voice evolution. Clients include Origins, Clinique, bareMinerals/Shiseido, Michael Kors, GLAMGLOW and more.
Kerri RosenthalVP, Brand & Creative
Nov. 2023 - May. 2024Westport, Connecticut, United StatesOriginal fashion, art, and interiors brand - accessible luxury. Brought diversity and consumer-centric language to brand creative at a critical time of growth and visibility. Drove performance by combining social data with fresh creative intention.
The Estée Lauder Companies Inc.Copy & Content Director - ORIGINS
Jul. 2019 - Dec. 2023Greater New York City Area
ShiseidoCopy & Brand Development - bareMinerals
Jan. 2018 - Jul. 2019Greater New York City Area
The Estée Lauder Companies Inc.Head of Copy & Content - Men's Skincare Group (LAB SERIES, Clinique For Men)
Jan. 2016 - Dec. 2018New York, NY
Bond No. 9Director, Public Relations & Advertising
Jan. 2007 - Dec. 2008New York, NY
Conde NastGLAMOUR / Beauty and Fashion Editorial
Jan. 2003 - Dec. 2007New York, NY
Condé NastVOGUE / Editorial Special Events
Jan. 2000 - Dec. 2003New York, NY
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