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Work Background
Business Consultant
Conscious Luxury ConsultantsBusiness Consultant
Jan. 2024New York, United States
Chief Executive Officer
CADARChief Executive Officer
Feb. 2022 - Feb. 2024New York City Metropolitan AreaCharged with growing a luxury fine jewelry brand, we more than double sales in 2 years (49% year-over-year and and 54% year-over-year), increased product margin by 12.5% and wholesale margin by 5%, grew the team with key hires in sales and production, implemented operational SOPs, created inventory process and cleaned up accounting processes, completed an overhaul of our e-commerce business and digital marketing, and increased wholesale accounts.
Founder & CEO
SwooneryFounder & CEO
Jan. 2014 - Mar. 2022Greater New York City AreaIn 2014, Instagram was a novel platform, Shopify was unheard of, and jewelry, for the most part, was unbranded and not available for purchase online. The entire industry operated on consignment, in a fragmented, inefficient, and tech-averse landscape. I foresaw that the future would belong to brands, with an increasing trend towards online shopping. Swoonery was my solution—an omni-channel experience featuring over 85 of the world's top jewelry brands We launched a drop-ship, luxury marketplace after the friends and family round. In the subsequent round, we opened a retail location and grew, trained, and led a team of merchandisers, sales associates, customer service professionals, marketers, and developers. We introduced a new model to the industry and successfully transitioned luxury jewelry into the digital realm while reducing inventory costs for brands and maintaining our retailer margins without inventory costs. Our mission was to provide customers with access to impeccably crafted pieces across a comprehensive range of styles and sizes on a single platform by showcasing the world's most coveted jewelry designers and brands. We had a retail store on 5th Avenue and replicated the personalized, high-touch shopping experience online through a contextual recommendation algorithm tailored specifically for luxury products. This algorithm constructed a style profile for each customer, offering personalized product recommendations based on their aesthetic preferences, and our client care team was on hand to give clients a white-glove before and after-sale experience on demand. It gives me great satisfaction to observe that many of the brands that made their debut online through Swoonery now constitute some of the most popular designer brands in the industry. These include names such as Foundrae, Stephen Webster, Sydney Evan, Katherine Jetter, Walters Faith, Sylvia Furmanovich, Bea Bongiascia, Melissa Kaye, Buddha Mamma, Elie Top, Bee Goddess, and more.
Change Management Consultant & Fractional COO
Various CompaniesChange Management Consultant & Fractional COO
Feb. 2019 - Feb. 2022New York, Dublin, Singapore, RomeWorked with stakeholders in various companies ranging from SaaS in the mobility space, fragrance, food, and fashion to develop new revenue streams, hire and train remote teams, and scale their businesses during the pandemic.
Contributing Writer
RapaportContributing Writer
Mar. 2018 - Sep. 2021
Cross-Border Strategic Partnerships & Sales
Jean & AlexCross-Border Strategic Partnerships & Sales
Jan. 2009 - Jan. 2014GlobalEvaluated, negotiated, and executed strategic initiatives for the second-largest jewelry company in China, advised on the establishment of their US business and the launch of their US flagship
Associate
Morrison & Foerster LLPAssociate
Apr. 2008 - Feb. 2009Private equity and venture capital financings, joint ventures, mergers and acquisitions and cross-border transactions. Clients included Goldman Sachs, Warburg Pincus, and state-owned pharmaceutical companies.
Associate
Curtis, Mallet-Prevost, Colt & Mosle LLPAssociate
Sep. 2005 - Apr. 2008Corporate Associate in the International Corporate Department. Worked on private equity and venture capital financings, mergers and acquisitions, foreign private issuer securities registrations and general corporate matters. Clients included Gordon Brothers, Glencore, Psivida, Ohrstrom family, and others.
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