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Work Background
University of Southern CaliforniaDirector of Communications and Marketing
May. 2021Los Angeles, California, United StatesIn a newly created role at the University, I was responsible for building out the public profile of the new Office for Equity, Equal Opportunity, and Title IX, resulting in major increases in website traffic, audience engagement, brand awareness and utilization of services. I also led the high-profile campaign celebrating the 50th Anniversary of the Title IX legislation, which featured more than 60 profiles of noteworthy USC trailblazers. The campaign was a signature communications effort from the President’s office and gained USC national prominence due to the campaign's impact. https://titleixat50.usc.edu/
HillsidesCommunications and Marketing Director
Mar. 2020 - May. 2021Pasadena, California, United StatesHillsides is a nonprofit serving disadvantaged youth and their families with comprehensive educational and mental health services. As Director of Marketing and Communications, I managed all aspects of the organization's public-facing and internal communications, including the website, public relations, event production, program communications, and executive communications.
The Eli and Edythe Broad FoundationCommunications Consultant
Aug. 2019 - Mar. 2020Greater Los Angeles AreaPart-time content strategist responsible for various communications initiatives related to website management, social media and leadership opportunities.
Self EmployedFreelance Consultant
Mar. 2018
FUSEDirector Of Development
Mar. 2017 - Mar. 2018San Francisco Bay AreaFUSE partners with civic leaders to identify strategic projects and then recruits entrepreneurial professionals to serve in year-long, executive-level fellowships geared toward community impact. Led efforts to plan and execute FUSE’s Annual Celebration event for 150-200 guests and VIPs, including program design, speaker prep, venue and caterer. Raised more than $50,000 in corporate sponsorships to underwrite event costs. Responsible for all phases of grant reporting requirements and proposals, including direct grant writing and reporting. Led and executed plans for deeper FUSE conference engagement with three key conferences annually, including pursuing and securing speaking positions at conferences for senior staff, fellow and alumni. Explored ways to maximize the conference opportunities for fundraising, communications, and sales/partnerships at each conference. Organized a range of other small events such as welcome receptions, networking receptions, Jeffersonian dinners, speaker series, and other opportunities to convene stakeholders with prospective supporters.
Renew FinancialSenior Director of Marketing and Communications
Jul. 2014 - Oct. 2016San Francisco Bay AreaPromoted in February 2016 from Director of Marketing and Communications. Planned, developed and executed multi-channel B2B and B2C marketing campaigns in support of expanding startup offering residential and commercial home energy finance programs, including the CaliforniaFIRST program, available to millions of California homeowners. Established and grew the Marketing Department by ensuring that the appropriate structures, systems, and competencies were developed in order to meet and exceed the goals of the department plan. Led and managed content development, production and publishing in support of consumer-driven website that has produced over $500 million in sales since launch, as well as complex contractor acquisition campaigns that led to the enrollments of nearly 10,000 contractors for our products. Managed and implemented complex branding initiatives for multiple company products involving the creation and production of a variety of marketing collateral, blog content, videos and other content. Created and executed media relations and social media strategies that helped positioned the company as a leader in the clean energy finance sector, resulting in numerous high-profile media placements that helped drive consumer demand and overall company awareness. Initiated and produced an array of internal communications products and public relations campaigns to create clear and consistent messaging for employees, including key senior executives, sales team members and call center representatives.
James Irvine FoundationCommunications Officer and Assistant Corporate Secretary
Oct. 2006 - Jun. 2013Developed communications strategies for foundation programs, special projects, announcements, activities and webinars. Duties included writing, editing, and project management for publications, announcements, infographics, and social media platforms; media relations; and website strategy. Served as primary communications resource for foundation’s arts program, working closely with team members to develop communications strategies and related products that announced major strategic initiatives and profiled grantee activities.
Partnered with key executives and the board of directors to ensure strict adherence to board governance policies.
Stanford News ServiceAssistant Editor and University Governance Reporter
Jan. 2003 - Dec. 2006Partnered with senior university administrators to produce stories about university governance issues for the Stanford News Service and weekly newspaper, Stanford Report. Assisted with design and production of Stanford Report, including editing and supervising staff of five writers and production personnel. Handled media requests and coordinated media strategies, including press conferences, press releases, and media coaching.
San Francisco ChronicleEducation Reporter/General Assignment Reporter
Jan. 2000 - Dec. 2003Managed beat covering San Francisco schools, higher education and state education policy. Authored deadline stories about breaking news items and feature stories profiling complex education issues and other topics.
San Francisco ExaminerNight Beat Reporter/General Assignment Reporter
Jan. 1994 - Dec. 2000Served as publication’s only night beat reporter, covering breaking news and feature stories. Also served as assistant editor of weekly features section, editing content and assisting with production.
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