Irina Botnari

Growth Marketing Consultant || Digital Strategist driven by curiosity and tangible results @Milk & Cookies .Studio

RomaniaGrowth HackerMarketing Director💸 MarketingCopywriterEvent ProducerCommunications ManagerContent ManagerSMM Manager

With over a decade of experience in digital marketing and communication, I approach every project with genuine curiosity and an open heart, while keeping my feet on the ground and focusing on tangible results. I'm all about diving into new ideas, staying on top of trends, and exploring the cool stuff happening in the ever-evolving world of marketing. At the same time, I balance everything with a healthy dose of pragmatism, a data-driven approach, rigorous strategies, and planning. Throughout this exciting journey, I’ve developed solid experience in digital branding, communication, PR, strategy, social media, content marketing, media planning, personal branding, project and event management. I’m a big fan of simplicity. At the same time, I'm flexible, organized, always eager to learn, driven by passion and purpose, a problem solver, yet a relaxed free spirit. No matter the project, big or small, I press the pedal to the metal with the same energy and drive to make it successful and bring the best results.

Feedback from Irina’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

✨100%

Business Owner

🧑‍💼100%

C-level Executive

👍100%

Sales & BizDev

Geos

🇷🇴100%

Romania

Work Background

Milk & Cookies .StudioGrowth marketing consultant & Co-founder

Jun. 2019Milk & Cookies Studio is your partner in crafting data-driven digital marketing solutions. We’re big fans of smart & friendly work that solves real business problems for tech startups and SaaS companies. Key responsibilities: - Develop & implement data-driven marketing and communication strategies and campaigns. - Coordinate with internal and external stakeholders to ensure that budgets and timelines are met and results delivered as planned. - Analyze KPIs to determine the ROI of implemented actions and forward-looking opportunities.

Viata de freelancerCo-Founder & Project Manager

Mar. 2019Viatadefreelancer.ro is a platform where freelancers learn a business mindset to achieve a profitable independent professional life. Key responsibilities: - Develop content strategy and editorial calendars to ensure the content team is on board. - Create, edit, proofread, publish, and distribute engaging content. - Analyze and improve content performance.

Digital MarketingDigital Strategist, Marketing & Communications Consultant

Jan. 2015Bucharest, RomaniaOver the years, I've been helping entrepreneurs and businesses supercharge their marketing, social media, and personal branding.

JCI BucureștiImmediate Past President

Jan. 2023 - Dec. 2023Bucharest, RomaniaKey responsibilities: - Provide know-how, mentorship, and guidance to the President. - Assist with budget and financial sustainability. - Be available to the board for consultation.

JCI BucureștiEuropean Conference Director

Jun. 2021 - Dec. 2023Bucharest, RomaniaKey responsibilities: - Plan, develop, and implement the JCI European Conference in Bucharest, a 4-day event with 1000 participants in multiple locations. - Manage and lead a global team of 40 people. - Develop procedures and processes to support the successful implementation of the event.

JCI BucureștiPresident

Jan. 2022 - Dec. 2022Key responsibilities: - Ensure the organization’s mission is executed, and its programs are carried out in support of that mission. - Supervise the organization's human capital. - Lead and direct the executive board, and provide guidance and support.

JCI RomâniaVice President Marketing & Communications

Jan. 2021 - Dec. 2021Key responsibilities: - Provide support, knowledge, and training to 7 member organizations to help them communicate better. - Develop and implement a national marketing and communication campaign. - Plan and execute the #ProudJaycee national campaign.

JCI BucureștiProjects Vice President

Jan. 2020 - Dec. 2020Bucharest, RomaniaKey responsibilities: - Plan and supervise project calendar. - Support Project Managers with resources and know-how. - Monitor and evaluate projects’ performance and impact & provide recommendations for improvement.

JCI BucureștiSecretary General

Jan. 2019 - Dec. 2019Bucharest, RomaniaKey responsibilities: Plan and supervise project calendar. - Direct the day-to-day administration and ensure the necessary logistics. - Assist the Executive Committee in carrying out its overall responsibility. - Ensure clear and transparent working processes.

International Debate Education AssociationCommunications Coordinator

Sep. 2018 - Dec. 2018Bucharest, RomaniaKey responsibilities: - Provide support, knowledge, and know-how to 20 member organizations to help them communicate better. - Develop and implement a communication campaign celebrating 20 years of debate in Central and Eastern Europe. - Increase IDEA Network visibility by 20%.

Succes pentru RomaniaProject Manager & Co-founder

Aug. 2012 - Dec. 2018Bucharest, RomaniaSuccess for Romania is a NGO which focuses its activities on increasing accessibility for young people and developing opportunities for personal growth by fostering civic and cultural engagement and supporting the entrepreneurship. Key responsibilities: - creating, coordinating and implementing projects and events for young professionals' personal and professional development and grow.

Bucur's Shelter HostelManaging Partner & Co-Founder

Feb. 2015 - Sep. 2018Bucharest, RomaniaBucur's Shelter is the 1st traditional Romanian hostel in Bucharest. The spirit of our hostel is cool and vibrant, a place to feel at home, meet fellow travelers, relax, make friends and absorb the vibe. Key responsibilities: - Business development and strategic planning. - Branding, communication, marketing, public and industry relations. - Human resources, staff training & management, customer service, crisis management.

Bucharest GreetersCo-founder & Marketing Manager

Apr. 2014 - Mar. 2017Bucharest, RomaniaGreeters are volunteers who love their city or region and are keen to share with you their enthusiasm and knowledge about the city or region. They welcome visitors to their city and take them on a personal, two- to three-hour walk showing them the city beyond the guide books and off the beaten track. Key responsibilities: - Creating, managing and analyzing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. - Planning and budgetary control of all digital marketing. - Maintaining social media presence across all digital channels.

Qual Media GroupPR & Communication Responsible

Feb. 2013 - Jan. 2015Bucharest, RomaniaKey responsibilities: - Develop and implement PR and communication strategies and campaigns that align with the client's goals and objectives. - Create and distribute PR and communication materials. - Monitor and evaluate the effectiveness and impact of PR and communication activities and provide feedback and recommendations for improvement.

Young Professionals ClubProject Manager

Dec. 2008 - Jan. 2013Key responsibilities: - Manage projects and communication budgets, resources, timelines, and deliverables - Create and distribute project and communication materials. - Collaborate and communicate with internal and external stakeholders to ensure effective and coherent project and communication outcomes