Sany Chernizon

CTO @Alume

💸 Marketing✔️ ITMarketing Analytics Manager💼 C-level ExecutiveCTO🧑‍🔬 EngineerBackend DeveloperComputer engineer

Alume has experienced significant progress in its technological advancements, with a strong focus on product development and innovation. The team has successfully implemented new software systems, optimized data management, and improved cybersecurity measures. However, there are opportunities for further growth, particularly in the areas of AI integration and cloud computing. The upcoming quarter will focus on these areas, alongside continued efforts to enhance user experience and system efficiency. Training programs are also planned to ensure staff are equipped with the necessary skills to navigate our evolving tech landscape.

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Work Background

AlumeCTO

Jul. 2024São Paulo, Brasil

AlumeTechnology | Founding Team

Jan. 2020 - Jul. 2024São Paulo e Região, Brasil

proviFull-stack Developer

Aug. 2019 - Jan. 2020São Paulo

Organica Evolução ExponencialPerformance Marketing Consult

Nov. 2018 - Jul. 2019

John LemonFounder

Apr. 2013 - Nov. 2018São PauloAnalyze user behavior data to provide the best marketing strategies for customer acquisition and incrise cross-channel conversion: - Google Ads (Shopping, SE, Display, Dynamic Remarketing) - Google Merchant Center - Google Search Console - Facebook Ads (Awareness, Consideration, Intent and Purchase Campaings) - Instagram Ads (Stories and Feed) - Affiliates (Criteo Ads and Blog Influencers) Creating Custom Public for each marketing channel based on loyal customers - Look a like - as well as optimization the audiences to increase ROI. Look Back - Data analysis of all campaigns month by month to learn and improve them. Company Financial Analysis - Income Statement - Optimizing Costs and Increased Profit. Planning of future promotional actions, as well as the direction of the company in general.