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Work Background
W. Lopa StudiosExecutive Director
Jan. 2020Created, launched, and designed new company website and continually updating and keeping relevant. Commission artwork: negotiate costs, usage, oversee negotiations and follow through until final sale. Developed overall marketing program and achieved profit margin and sales objectives increasing revenue by 50%. Responsible for coordination of all trade shows, art exhibitions, and private events including budget, décor, and marketing. Creatively directed and currently manage all social media channels.
Repechage Professional Beauty ProductsExecutive Assistant COO/Office Manager
Jan. 2018 - Dec. 2019Assist COO in all daily activities and issues as well as product development, sourcing, purchasing of special projects. Analyzing of reports; product summaries and dossiers; market analysis and identifying current trends in skincare. Providing quality assurance through prototypes, mockups, print and production proofs. Oversee the development of marketing materials, in charge of vendor consultations, graphic design, copy creation, rate negotiation, and PO requisitions. Proactive collaboration with vendors, graphic artists, and buying team from project start to finish.
Diamond SpringsExecutive Assistant to President
Jan. 2017 - Dec. 2018Directed development of B2B and local marketing programs that drove incremental annual sales and membership. Organized, evaluated, and rolled out private label, retail program resulting in a 40% sales increase in the three months. Developed and implemented consumer research designed to improve the results of our sales promotions and events. Created and managed websites and social media accounts and grew awareness by over 50% in one year. Developed and implemented promotional, sponsorships, and community relations events.
CCA Industries, Inc.Executive Assistant to Chie Marketing Officer
Jan. 2009 - Dec. 2017Spearheaded all administrative aspects across departments (Marketing, Media, Art/Creative), assessed and approved artwork & creative mechanicals, and supported product branding/rebranding processes. Provided integral support to product launches, market identification and research, and consumer data collection/analysis. Created questionnaire to assess the effectiveness of 9 distinct products; collected and translated external data (Nielsen Data, etc.). Produced weekly content for 2 corporate websites, 9 brand sites, and 45 social media profiles. Launched two monthly newsletters to promote communications across departments on market trends and news. Established first social media campaigns, leading to a 38% increase in digital viewership, and 56% increase in Facebook shares, and a 30% increase in Twitter and Instagram visibility.
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