Rose Fulton - Marketing Manager, Hearst

Marketing Manager @Hearst

MarketingSales & BizDevInfluencer Marketing ManagerConsultingSMM ManagerAdvisorEngagement ManagerSales ManagerBusiness Development ManagerPartnerships Manager💸 MarketingHead of GrowthMarketing DirectorDigital Ads Manager💼 C-level Executive👍 Sales & BizDevGrowth HackerEmail Marketing ManagerMarketing Analytics ManagerBrand Marketing ManagerContent Manager

Rose Fulton is an accomplished Marketing Manager with over a decade of experience in the industry. She has a proven track record in developing and implementing effective marketing strategies that drive business growth and increase brand visibility. Rose's expertise lies in digital marketing, content creation, market research, and brand management. Her innovative and data-driven approach has led to significant growth in both B2B and B2C sectors. Rose holds a Bachelor's degree in Marketing and an MBA from the University of Michigan. She is passionate about helping businesses grow through strategic marketing initiatives and customer-centric approaches.

Capital City Auto AuctionSales & Fleet Manager

Jan. 2003 - Feb. 2006Charleston, West Virginia Area Managed all inside an outside sales staff through weekly one on one and group meetings discussing previous goals met and setting new goals. I sat forth territory development which included reporting processes for daily assignments. Sales development training through monthly book club readings. Marketing all dealer sales  Coached, mentored and developed outside sales representatives to increase total auction sales.  Created all marketing material including sales flyer, market reports, individual customer promotions to increase in lane activity, on hold messaging center, auction signs, etc. See examples.  Increased sales first year 35%. Increased sales second year compared to previous 22%. Increased sales third year compared to previous 15%  Managed Fleet Lease Department with same processes of sales force, but more account management focus.  Developed internal account measuring reports using tools such as; Black Book average and MMR.  Remarketed vehicles as a representative for accounts not present. Identifying and approving repairs, body work, confirmation of AUTOIMS condition reports, check approval, etc. Also, selling such vehicles on the block of sale day.  New account growth. Added accounts in the 3 year term are as follows: Regional Acceptance – 100/125 per month volume Centrix Financial – 125/150 per month volume USBank – expanded account from 25 per month to 100 DTG – increased 40 to 120 per month volume Smaller volume accounts : United Bank, Fifth Third, Huntington Bank, and First Federal Credit Union

Feedback from Rose’s ex-colleagues