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Work Background
Sensi Media Group, LLCChief Growth and Partnership Officer
Sep. 2024San Francisco Bay Area
46Mile | part of Hearst CorporationPresident 46Mile at 46Mile | a Hearst Communications
Sep. 2022 - Oct. 2024San Francisco Bay Area
46Mile | part of Hearst CorporationVice President 46Mile
Oct. 2020 - Sep. 2022San Francisco, California, United States46Mile is a full-service integrated marketing and advertising agency, located in the heart of San Francisco, which puts data at the heart of every solution. We create research focused strategies with our extensive data-rich resources to ensure words like ROI, growth, sales, and leads don't die in animated slideshows. We leverage our partnership with Hearst Communications to give you access to marketing tools, technologies, and data.
Hearst Bay Area Vice President of Strategic Sales
Jul. 2020 - Oct. 2024San Francisco Bay AreaFull-Service Advertising Agency
AdtaxiStrategic Initiatives Director
Oct. 2019 - Jul. 2020
AdtaxiRegional Digital Director
Sep. 2017 - Oct. 2019San Francisco Bay Area
AdtaxiStrategic Account Digital Advisor - eCommerce Advisor
Aug. 2016 - Oct. 2019San Francisco Bay Area
AdTaxi NetworksDigital Strategist National - Global
Oct. 2013 - Oct. 2016San Francisco Bay Area
AdtaxiSF Bay Area -Digital Strategist National - Global
Oct. 2013 - Aug. 2016San Francisco Bay AreaAdTaxi is a digital marketing company built to serve local, regional and national businesses. AdTaxi specializes in audience targeting using first party data, RTB, Search Marketing and Social Media. Bringing a 97% retention to accounts utilizing our proprietary real time bidding algorithm, Magellan. I bring custom solutions to businesses focusing on the key metrics that matter to you and only you.
The McClatchy Co, Star-Telegram DallasNational Majors Account Manager
Feb. 2010 - Aug. 2013Manage corporate national accounts, 8 category verticals, marketing and communications functions, Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Selected Accomplishments:
Follow/utilize written/electronic forecasting and planning tools, providing weekly updates or as required by my supervisor
Meet or exceed monthly and quarterly sales goals
Generate incremental revenue from existing and new businesses across a multi-media platform.
Prospect for and develop new accounts from other mediums.
Plan, create and present complex multi-media sales presentations.
Check missed business report daily to go after business that runs exclusively in local competition.
Strategically plan and work toward increasing market share each month.
Ensure accurate scheduling and billing of advertising for customers.
Very strong prospecting, communication, presentation and persuasion skills. Also, very strong computer skills to include Power Point, Excel and Advertising graphic solutions software for Ad design.
Fort Worth Star-TelegramNational Account Manager
Nov. 2008 - Mar. 2011Dallas/Fort Worth AreaEnergy-Oil & Gas-Media-Studios-Computers-E Commerce-Financial-Insurance
McClatchy co, Star-telegramSenior Online Media Advertising Executive
Aug. 2008 - Jan. 2010
ADESAGeneral Manager-Business Development Manager
Jan. 2007 - Dec. 2008Raleigh-Durham, North Carolina Area Develop all business both dealer and fleet for a Greenfield site
Develop and implement new sales programs revising existing programs to enhance customer participation. Travel throughout territory to call on and visit regular and prospective customers in an effort to develop new and retain existing business for the company. Investigate, troubleshoot and resolve customer problems and issues. Work with inside sales representatives to keep account activities and literature up-to-date. Maintain ongoing awareness of market conditions and trends to ensure timely and effective reaction to market changes. Supervise & direct the sales managers in developing and implementing sales programs, review weekly results, and monitor and approve sales plans
Develop and maintain customer relationships to ensure quality of service and products
Review performance of auction staff to ensure efficiency and effectiveness of direct and indirect reports, and conduct performance appraisals
Capital City Auto AuctionFleet Lease Manager and Sales Manager
Jan. 2003 - Nov. 2006
Capital City Auto AuctionSales & Fleet Manager
Jan. 2003 - Feb. 2006Charleston, West Virginia Area Managed all inside an outside sales staff through weekly one on one and group meetings discussing previous goals met and setting new goals. I sat forth territory development which included reporting processes for daily assignments. Sales development training through monthly book club readings. Marketing all dealer sales
Coached, mentored and developed outside sales representatives to increase total auction sales. Created all marketing material including sales flyer, market reports, individual customer promotions to increase in lane activity, on hold messaging center, auction signs, etc. See examples.
Increased sales first year 35%. Increased sales second year compared to previous 22%. Increased sales third year compared to previous 15%
Managed Fleet Lease Department with same processes of sales force, but more account management focus. Developed internal account measuring reports using tools such as; Black Book average and MMR. Remarketed vehicles as a representative for accounts not present. Identifying and approving repairs, body work, confirmation of AUTOIMS condition reports, check approval, etc. Also, selling such vehicles on the block of sale day. New account growth. Added accounts in the 3 year term are as follows: Regional Acceptance – 100/125 per month volume Centrix Financial – 125/150 per month volume USBank – expanded account from 25 per month to 100 DTG – increased 40 to 120 per month volume Smaller volume accounts : United Bank, Fifth Third, Huntington Bank, and First Federal Credit Union
Capital City Auto AuctionMarketing Manager
Jan. 2003 - Dec. 2006Managed all inside an outside sales staff through weekly one on one and group meetings discussing previous goals met and setting new goals. Sat forth territory development which included reporting processes for daily assignments. Sales development training through monthly book club readings. Marketing all dealer sales
Coached, mentored and developed outside sales representatives to increase total auction sales. Created all marketing material including sales flyer, market reports, individual customer promotions to increase in lane activity, on hold messaging center, auction signs, etc. See examples.
Increased sales first year 35%. Increased sales second year compared to previous 22%. Increased sales third year compared to previous 15%
Managed Fleet Lease Department with same processes of sales force, but more account management focus. Developed internal account measuring reports using tools such as; Black Book average and MMR. Remarketed vehicles as a representative for accounts not present. Identifying and approving repairs, body work, confirmation of AUTOIMS condition reports, check approval, etc. Also, selling such vehicles on the block of sale day. New account growth. Added accounts in the 3 year term as follows: Regional Acceptance – 100/125 per month volume Centrix Financial – 125/150 per month volume US Bank – expanded account from 25 per month to 100 DTG – increased 40 to 120 per month volume Smaller volume accounts: United Bank, Fifth Third, Huntington Bank and First Federal Credit Union
Capital City Auto AuctionSales Manager
Jan. 2003 - Dec. 2006Coached, mentored and developed outside sales representatives to increase total auction sales. Created all marketing material including sales flyer, market reports, individual customer promotions to increase in lane activity, on hold messaging center, auction signs, etc. Increased sales first year 65% through new accounts and developed buyer retention. Over 10 Million in revenue.
Implemented new systems for registration and lane assignment
Capitol City Auto Auction – Charleston, WV
Leading Independent Auction for Remarketing Services and Dealer sales
Center for Economic DevelopmentEnterprise Director
Jan. 2001 - Dec. 2003Charleston, West Virginia Area Small business development training including e-commerce, marketing, business planning, etc.
Opened and trained all staff for two gallery/retail stores for local artisans to test development of products and/or art of various media
Assistant writer for grant proposals to further programs to continue the mission of the Center
ADESAMarketing Supervisor
Feb. 2000 - May. 2003Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses. Selected Accomplishments:
Develop a sales pipeline, build a sales territory and increase sales monthly.
Work with and Develop client’s advertising strategy
Produce and present strong marketing campaigns to local major accounts and national accounts.
Understand internet industry trends, available market research and competitive data
Goals monthly were as follows: Jan Feb March April May June $0 $2K $4 $6 $8 $10
Actual Goals achieved Jan Feb March April May June $2500 $3253 $5500 $7683 $12,367 $17,300
Gained new business accounts –
PGA Tour CVS Colonial Country Club Reliant Energy Trinity Custom Homes Dr. Ethridge Blum Law Firm Supreme Golf Miller Coors Studio’s: Sony Pictures, Universal, Time Warner Cable, Charter, Airlines: Virgin Airlines, Southwest, Banks: Wells Fargo, Citi Bank, HSBC, US Bank; Leading provider of vehicle remarketing services
John DeereSenior Buyer
Jan. 1995 - Dec. 2001Charlotte, North Carolina Area Inventory management.
Purchasing and stocking all distributions centers. Forecasting, inventory control and supply management systems
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