John Lunde

Founder & CEO @HyCO Tech Solutions

AssociateCustomer ResearcherAdvisorContent ManagerBrand Marketing Manager🔥 Startup Founder💸 MarketingBusiness Owner👍 Sales & BizDev🧑‍🔬 Engineer🧨 Consulting🏦 FinanceAccount ManagerBusiness Development ManagerFinancial AnalystQuantitative AnalystBusiness AnalystMarketing DirectorFounderProduct ConsultantChemical engineer

With extensive experience at Crane, Valero, and ExxonMobil, my expertise lies in combining Technical Knowledge and End-User experience to inform and execute Marketing, Product, and Business Development activities. With a PMC Level II certification and specialized skills in market analysis and strategy development, I have grown multiple businesses (both existing and new). Leveraging my background in chemical engineering and an MBA from Harvard Business School, I've honed a strategic approach that blends product management with operational excellence. My commitment to integrity and excellence has facilitated the establishment of pivotal relationships across the industry, helping drive significant growth.

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Work Background

Crane CRYOFLO™Global Business Line Manager - Hydrogen Valves

Jul. 2022 - Sep. 2024The Woodlands, Texas, United States• Commercialized the new Bellows Seal Globe Valve product line for the Liquid Hydrogen (LH2) market. Establishing relationships across the major hydrogen OEMs and end-users to drive product acceptance and $1M in orders. • Led the market analysis, VOC, strategy, and business case development for a new line of Bellow Seal Globe Valves for the Liquid Hydrogen (LH2) market, targeting $10M in sales by 2025. • Supported a multi-business business development effort across Crane focused on the developing Hydrogen and Liquid Hydrogen markets, targeting $50M in sales by 2030.

Crane ChemPharma & EnergyGlobal Business Line Manager - Pacific Valves

Nov. 2021 - Jun. 2022The Woodlands, Texas, United States• Prepared the commercialization of the Wedgetorque operator solution, gaining initial industry acceptance and first order. • Developed a multi-spec offering of HF-GGC product lines to cover the Marathon, Valero and Phillips 66 requirements, improving efficiency for Crane, distribution channels and end-users alike.

Crane ChemPharma & EnergyGlobal Business Line Manager - HF-Alky and Wedgeplug Valves, Regional BLM Engineered Check Valves

Jun. 2020 - Nov. 2021The Woodlands, Texas, United States• Accelerated post-transition recovery of the Engineered Check operations in the Chihuahua manufacturing facility, resulting in >85% OTD and 56% YOY orders growth. • Formulated response in updating specifications to ensure quality for two global refining customers. • Improved the Industrial GGC and Americas Engineered Check businesses using 80/20 methodology to ensure profitable growth in 2020 and beyond, resulting in >5% increase in product line margins.

Crane ChemPharma & EnergyGlobal Business Line Manager - Low Pressure Cast Steel Gate, Globe & Check

May. 2016 - Jun. 2020The Woodlands, TXProviding product leadership for the global range of low-pressure gate, globe & check valves, including the Crane® and Pacific® brands. • Spearheaded a cross-functional and multi-region team to complete development and launch of the Pacific® range of low-pressure gate, globe & check valves to meet the latest API-600, API-623 and API-624 requirements, attaining $800K orders in 2019. • Drove penetration of both new and existing channel partners by maximizing the overall value proposition for Crane GGC and targeting channels for growth, achieving 105% of the Plan. • Optimized product pricing to realize 128% of Plan margins.

Crane ChemPharma & EnergyGlobal Business Line Manager - Engineered Check Valves

Mar. 2012 - May. 2016The Woodlands, TX• Expanded America's Noz-Chek® market penetration by 300% from 2013 to 2015. • Directed a cross-functional cost and lead-time project reducing Noz-Chek® product costs by 20% and lead times by 8-10 weeks. • Launched an assembly & test facility in India, boosting Crane's window to market by over $50M, resulting in $2M in orders growth to date. • Guided drive to enhance Crane's cryogenic capabilities and marketing efforts, resulting in a 5X increase in orders requiring cryogenic testing.

CRANE Energy Flow SolutionsVP Marketing

Aug. 2011 - Mar. 2012The Woodlands, TexasOversaw global marketing and strategic planning process for $375 million Crane Energy Flow Solutions group. Responsible for Vertical Marketing efforts to identify required portfolio and strategy to market-specific applications, supervise vertical launch process, and conduct market research to identify market and application size. • Guided progress of the $58M FCC and Reforming verticals to identify and document valve opportunities create tools and highlight targets for the Sales team to pursue. • Pursued multiple potential international acquisition targets, including a large potential acquisition as well as constructed a sell sheet for one product line. • Devised global economic review slides that became the Fluid Handling best practice. • Led annual Marketing budget planning cycle, including a selection of trade shows, market research programs, etc.

GE Water & Process TechnologiesGlobal Chemical Industry Marketing Director

Jun. 2010 - Sep. 2011The Woodlands, TXLed GE Water & Process Technologies' (WPT) development and execution of marketing initiatives for the global Chemical industry to achieve growth. • Constructed an industry model of process chemical usage by plant globally. Deployed this model to prioritize targets & growth opportunities. • Leveraged a virtual global team to strengthen relationships with key licensors (Lummus, Linde, Technip & Shaw) and EPCs (CB&I, Linde, Technip, KBR) with the goal of attaining preferred supplier status. • Presided over a virtual global team to drive progress on an ongoing new sensor technology program and proof-of-concept application at a customer pilot site in September 2011. Worked both within and across business units (GE O&G, GEE, CPI COE, etc.) to secure funding and drive progress.

Crane Energy Flow SolutionsGlobal Refining Industry Manager & Acting HF Alky & Wedgeplug Product Marketing Manager

Oct. 2008 - Jun. 2010Steered Crane Energy Flow Solution's strategy development and execution for the Refining industry to drive global growth. • Developed the Global Project Management and Global Project Tracker systems to enable the global sales force to track and coordinate efforts on identified projects. • Constructed, in collaboration with Marketing Communications, both a Refining Industry brochure and an overview of Crane's products for the Energy Industry.

Valero Energy CorporationPlanning Manager - Planning & Economic Analysis

Jan. 2008 - Oct. 2008Performed all corporate planning and economic analysis for Valero's Wilmington, California refinery. Delivered weekly volume and income forecasts, monthly operating plans and five-year strategic budgets for the refinery. • Led an effort to reduce the need for gasoline blending component imports, improving margins by $32 million per year. • Implemented a plant distillate maximization scheme with the refinery, supply, and marketing groups, resulting in $24 million in annual margin improvements. • Saved the company $4 million by optimizing the refinery's turnaround plans and timing. • Reduced refinery inventory for cash management, saving company $1.3 million per year.

Valero Energy CorporationSenior Manager - Strategic & Economic Analysis

Oct. 2007 - Jan. 2008Provided relevant, accurate, and prompt market intelligence to Valero's highest level management and various departments to aid in better decision-making and profitability. Managed group that builds, maintains, diagnoses, evaluates and organizes numerous technical and quantitative models, consultant sources, and periodicals to further the understanding of petroleum markets on both a short-term basis and a long-term basis. - Orchestrated Valero's Strategic Plan price forecasting process, including development of both the supply-demand forecasts and long-term price forecasts used across organization. - Identified potential business diversification opportunities for Valero's CEO, leading to an organization-wide focused effort to explore these alternatives.

Valero Energy CorporationSenior Manager - Corporate Price Forecasting & Economic Analysis

May. 2007 - Oct. 2007Managed the corporation's transfer pricing and price forecasting systems group. • Developed price forecasting tools now used throughout the organization • Improved the transfer and forecasting price group’s work flow and implemented cross-training.

Valero Energy CorporationMarket Analysis Manager

May. 2005 - May. 2007Provide relevant, accurate, and prompt market intelligence to Valero's highest level management and various departments to aid in better decision making and profitability. Build, maintain, diagnose, evaluate, and organize numerous technical and quantitative models, consultant sources, and periodicals to further the understanding of petroleum markets on both a short-term basis and a long-term basis. • Analyzed and communicated the potential of gasification technology opportunities for Valero, which resulted in an ongoing multi-billion dollar corporate gasification strategy. • Developed and communicated the fundamental supply-demand forecasts underlying Valero’s 2005 and 2006 Strategic Plans

Advanced Elastomer Systems - ExxonMobil AffiliateMarket Development Manager

Feb. 2004 - May. 2005Expanded the transportation market fit beyond light vehicles; developed specific market segment strategies within our current markets; and supported the Automotive Marketing team - all aimed at enhancing profitable growth and sustainable competitive position. - Assessed the ($8M/year) TPV market opportunity for the US Medium & Heavy Truck market. - Interfaced and built relationships with customers to explore mutually beneficial opportunities, resulting in 8 projects in first year alone. - Aided in development of numerous duplication strategies for highest priority global automotive segments, resulting in more focused efforts in these areas.

ExxonMobil ChemicalMarketing Advisor

Jun. 2002 - Feb. 2004Served as marketing consultant to help ExxonMobil Chemical achieve its’ goal of being a premier marketing organization. - Created a Marketing Plan template and guide then deployed as the company standard. - Deployed competitive intelligence tools (such as Nexis) and training across company. - Facilitated the AutoSMART team in generating and developing >$100M NPV ideas to change how ExxonMobil markets to the Automotive Industry.

Bain & CompanySummer Associate

May. 2001 - Aug. 2001Developed airport market strategy for an international travel industry technology provider - Determined the overall market size and assessed the clients revenue potential at $5-$10M per year. - Evaluated strategic value of market, specifically studying how the market demand fits with the client's core competencies and overall vision.

ExxonMobil Baytown RefinerySupervisor - Planned Maintenance

Jun. 1999 - Aug. 2000Directed planning and execution of major planned maintenance activities totaling over $10M. Stewarded the $25M planned maintenance budget for the refinery. Supervised 5 employees and 30 contractors. - Accomplished ExxonMobil’s first-ever Carbon Monoxide boiler upgrade, achieving start-up while overcoming significant obstacles and staying within $5M budget. - Managed field & project groups during a $70 Million / 50 day turnaround and expansion project. Left to pursue MBA

Exxon Baytown RefineryCoordinator - Heavy Clean Products

Jun. 1998 - May. 1999Optimized operating plan for nine refinery units generating ~$360M in revenue per year. Managed refinery's 2.5 million barrel jet fuel, diesel fuel and Fluidized Catalytic Cracking feedstock systems. - Coordinated with field and engineering departments to minimize the refinery-wide impact of a planned Gas-Oil Hydrofiner downtime. Combined efforts saved over $500k in potential downgrades and unit upsets. - Improved control applications used for inventory forecasting, yield predictions, and daily monitoring.

Exxon Baytown RefineryProcess Contact Engineer - FCCU

Jun. 1996 - Jun. 1998Main unit engineer focused on daily operations of Exxon's largest Fluidized Catalytic Cracking unit. - Coordinated numerous efforts that led to total plant savings of over $2M. - Supported field and project groups during a $70 Million / 50 day planned maintenance and expansion project.