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Work Background
GlobantVisual Design Leader @ FIFA Tournament App
Feb. 2024
GlobantProduct Designer @ FIFA.com
Jan. 2023 - Feb. 2024✔️ Product Definition & Stakeholder Collaboration: Collaborated closely with stakeholders to define product strategies for FIFA's digital platforms, including FIFA.com, FIFA mobile app, and FIFA+ (OTT platform), ensuring alignment with business goals and user needs. ✔️ Web Responsive Experience & Cross-Platform Design: Led the definition of web responsive experiences, ensuring seamless and engaging user experiences across various devices. Redesigned native apps, focusing on enhancing design interactions and ensuring consistency in the cross-platform experience. ✔️ User Testing & Ideation Sessions: Conducted rigorous user testing sessions and facilitated ideation workshops to gather insights and generate innovative design solutions, resulting in user-centric and impactful enhancements to FIFA's digital products. ✔️ Design System Enhancement: Spearheaded the enhancement of the Design System, making it more accessible and scalable. Implemented improvements that fostered consistency, accessibility, and efficiency in design processes across different platforms. ✔️ Roadmap & Estimation Definition: Contributed to defining product roadmaps and estimations, ensuring alignment with design enhancements and business objectives, thereby optimizing resource allocation and timelines.
GlobantProduct Designer @ Sky
Oct. 2022 - Dec. 2022I actively contributed to our design discovery phase, engaging in the exploration and ideation process to craft innovative solutions and uncover invaluable insights. Through my involvement in the team, we successfully identified key opportunities for refining and enhancing Sky's multiplatform experience and services ecosystem. Utilizing methodologies including interviews, surveys, in-depth research, and rigorous user testing, I played a pivotal role in validating hypotheses and steering the team towards defining optimal solutions for the business. My contributions were instrumental in ensuring our design journey was grounded in comprehensive data analysis, leading to the identification of impactful solutions that aligned seamlessly with Sky's business objectives.
GlobantProduct Designer @ Univision OTT
Oct. 2021 - Sep. 2022VIX (Univision OTT Service) ✔️ OTT Design and Connected TV Expertise: Led the design and optimization of user interfaces for Over-the-Top (OTT) platforms and Connected TV experiences like Roku, Samsung and Apple TV. Crafted intuitive and visually appealing designs tailored specifically for large screens, ensuring seamless navigation and engagement for users across different platforms. ✔️ Strategy Collaboration: Collaborated closely with Product Owners, Business Analysts, and Developers to define a multiplatform product strategies. Engaged in comprehensive discussions to align design solutions with business goals and user needs. ✔️ Multiplatform Design Mastery: Spearheaded the development and execution of multiplatform design strategies, ensuring seamless user experiences across diverse devices and interfaces including web, mobile, OTT, and Connected TV. Implemented design solutions that maintained consistency while adapting to various screen sizes and interaction paradigms.
GlobantVisual Designer @ Paven
Dec. 2020 - Sep. 2021Argentina✔️ App Brand Definition: Led the strategic definition and evolution of brand identity. Collaborated with executive teams to establish cohesive brand guidelines, ensuring consistency across all digital experience and reinforcing brand values in design solutions. ✔️ User Experience Enhancement: Orchestrated user-centric design initiatives by conducting in-depth research, including user interviews, surveys, and usability testing. Implemented insights to create intuitive and engaging user experiences. ✔️ App Design Mastery: Championed the design direction for mobile app and web responsive, delivering impactful and visually compelling solutions. Utilized best practices and industry standards to craft interfaces that facilitated seamless user interactions and navigation. ✔️ Design System Creation: Spearheaded the creation and management of a comprehensive design system from inception to implementation. Developed scalable design components, patterns, and guidelines that expedited the design process, ensuring consistency across all products and reducing design iteration.
GlobantProduct Designer @ BBVA bank
Jan. 2019 - Nov. 2020Argentina✔️ Strategy Collaboration: Collaborated closely with Product Owners, Business Analysts, and Developers to define product strategies. Engaged in comprehensive discussions to align design solutions with business goals and user needs. ✔️ Research & Documentation: Conducted extensive benchmarking exercises to analyze industry trends and user behaviors. Utilized user interviews and shadowing techniques to gather qualitative insights, ensuring a user-centric approach in product design. Documented findings to inform the design process effectively. ✔️ Design & Prototype Development: Spearheaded the creation and maintenance of a comprehensive design system, ensuring consistency and efficiency across multiple products. Produced detailed mockup designs reflecting user journeys and interactions. Validated designs collaboratively with the Development team, ensuring technical feasibility and seamless handoff.
GlobantVisual Designer @ BBVA bank
Aug. 2018 - Dec. 2018Digital advertising and Communication.
Estudio Brújula Graphic Designer
Feb. 2016 - Dec. 2016La Plata, Provincia de Buenos Aires, ArgentinaResponsible for branding, illustration and editorial design. Also created storyboards for animation reels and create studio's social media strategy.
GlobantQA Tester
Apr. 2011 - Apr. 2012La Plata, Buenos Aires, Argentina
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