Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
BeamerHead of Marketing and Demand Generation, Sr Director. Founding team member
Aug. 2023 - Jul. 2024Los Angeles, California, United States-Building a marketing team and processes from scratch
-Excelled at adopting Demand Gen function to PLG -Optimizing every stage of the funnel and driving visitor to trial conversion rate to 5% and trial to paying customer to 75% (big personal goal)
-Testing, testing, testing. Testing everything from positioning and messaging to buttons on the home page to layouts on the pricing page.
- Sharing insights and lessons learned along the way.
LabelboxDirector of Growth and Demand Generation
Jun. 2021 - May. 2023• Owned design, execution, and optimization of integrated campaign strategy including accurate ROI attribution, detailed measurement, reporting, and optimization
• Established processes and structure that enabled the team to scale and achieve growth of quality website traffic by 15% QoQ within the first 3 Qs
• Built a PLG marketing funnel from scratch
• Pioneered an ABM strategy, including a tool integration, touchpoints, and mapping the structure for intent-driven sales follow-up resulting in a 40% decrease in loss rate in 8 months
• Continuous experimentation and optimization of the conversion rates across the funnel by 20-55 pts in 6 months.
• In collaboration with Sales Leadership, Product Marketing, and Content teams, led the design of the framework for setting KPIs, tracking progress, and optimizing the buying funnel
• Hired, managed, and coached a brand new DG and marketing team
PerimeterXTeam lead Demand Gen and Campaigns
Apr. 2021 - Jul. 2021- Responsible for developing, executing and reporting on demand generation strategy for the retail/e-commerce vertical and emerging verticals, including management and optimization of lead funnel and driving pipeline
- Owned quarterly goal achievement and reporting (KPIs: MQLs, stage 0 opportunities, lead to opportunity conversion rate)
PerimeterXSr Manager Demand Generation and Campaigns
Aug. 2019 - Jun. 2021San Mateo
Aerohive NetworksMarketing Campaigns and Demand Gen Lead, Americas and APJ
Mar. 2018 - Aug. 2019Milpitas, CA▪ Build and optimize global multi-channel demand generation programs ▪ Develop go-to-market strategy for new products
▪ Instrumental in achieving 71% year-over-year growth of marketing attributed pipeline ▪ Consistently develop new best practices for multiple data optimization processes including lead scoring and opportunity attribution models
▪ Developed a “leave no lead behind” strategy including nurture programs for “cold” and “stalled” leads that brought over $1.8 million in new opportunities within 10 months after program launch
SalesforceDemand Generation, Corporate Marketing Campaigns
Aug. 2016 - Nov. 2017San Francisco Bay Area▪ Develop high-impact demand generation campaigns for Service and Sales solution lines, leading to a 23% increase YoY in marketing pipeline in Q3 2017
▪ Craft marketing strategies to engage decision makers, grow lead volume and improve lead quality
▪ Directly influenced over $16M in marketing pipe over 9 months
▪ Track and analyze the KPIs of campaigns across the marketing funnel using Wave, Omniture and other reporting tools and make data-driven recommendations to improve future campaign effectiveness ▪ Partner with cross-functional teams to improve targeting by addressing customer pain points and critical business issues ▪ Established and implemented demand generation best practices for webinars and events
USS Cal Builders, Inc.Business Development and Customer Acquisition Manager
Sep. 2014 - Aug. 2016Berkeley, CA Identified and evaluated new opportunities by establishing relationships at all levels within municipalities throughout California and maintaining relationships with city authorities
Introduced a cloud-based solution for cost assessment and provided coaching to customers and within the company
Prepare marketing and financial information for bid competitions in collaboration with the bidding department Played key role in winning three large-scale contracts with BART and SF Utilities Commission, worth a combined $80 mm
Spearheaded the streamlining of prequalification process, allowing the company to participate in bid competitions for projects in 34 school districts and eight cities within five months, more than doubling the prior year’s total
eBay IncMBA intern @ Customer Experience Team
May. 2014 - Aug. 2014San Jose, Californiao Contributed to the creation of a comprehensive strategy to meet and exceed buyer engagement goals through extensive collaboration with teams across the organization
o Developed business cases for several buyer engagement and GMB lift initiatives
o Identified new opportunities and prospective strategies to expand the company’s presence on Canadian ecommerce landscape
o Developed a strategy for the new personalization feature aimed at customizing the shopping experience for eBay users
o Assisted with refining strategies for determining the optimal layout of the website’s landing page and helped develop tools for measuring the effectiveness of each layout
o Represented the buyer experience team for various initiatives involving inter-team collaboration
Nortech Overseas LTDGeneral Director, Partner, Founder
Mar. 2010 - Mar. 2012San Francisco Bay Area; St.Peterburg, Russiao Built up stable revenue streams within the first year of operations by building and expanding relationships with vendors in Latin American markets and importinghighly desirable food products into the Russian market
o Oversaw the company’s public relations andrepresented the company at international trade shows throughout Europe
o Managed planning and forecasting for procurement and sale of goods in accordance with demand fluctuations, seasonality, and changes in political and economic climates of the relevant markets
o Achieved profit margins 5%-10% above the industry averages by optimizing delivery and customs clearance procedures
Momaco InternationalManager, International purchasing and sales
Aug. 2006 - Mar. 2011o Expanded the company’s market share by over 5% by tracking and expanding relationships with vendors, key market players and relevant government authorities
o Spearheaded the expansion of the company’s business interests into new Latin American markets
o Prepared comprehensive research reports detailing the conditions within various markets
o Oversaw RFP processes and negotiated pricing and contract terms
Intch is a Professional Networking App for the Future of WorkSee more people like Natasha on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
704396 people
24
Partnership Marketing @ DonorsChoose
19
Marketing Creative Director
19
Founder @ Beagle
65511 people
42
Senior Mining Engineer @ Riot blockchain
27
Life Coach /Mentor @ Broad Limited
22
Military @ Us Army