Adil Asif - Brand, Marketing, Creative Manager, Manuel Market

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Network Power<100 people

Roles

💸100%

Marketing

✨100%

Business Owner

🐦100%

Design

Geos

🇬🇧100%

United Kingdom

Work Background

Manuel MarketBrand Marketing Manager

Jun. 2013 - Aug. 2019• Development and execution of the Marketing Strategy for Middle East region. • Analyze and monitor competitor and consumer activity to identify opportunities for growth. • Development of Branding plan which identifies and defines the current and future positioning. • Manage the development of all communication for both Business to Business and Business to Consumer activity. • Effective use of PR to build brand awareness. • The creation and development of the digital marketing strategy including analytics and user experience, social media, search engine marketing and web management. • Growing existing affiliate partner sales for the group and building, negotiating and managing new affiliate partner acquisitions. • Management of third party relationships with the company’s online marketing service providers, including but not limited to: affiliate partners, agencies, technology suppliers, SEO consultants, etc. • Developing existing processes to maximize efficiency, improve return on investment, increase use of technology and to continuously improve the services provided to our customers. • Work with both Brand Managers and Key Account Managers to ensure excellence in delivery of integrated Customer Business Plan and Customer Marketing Plan. • Evaluate the effectiveness of trade marketing activities by channel and analyse the ROI to senior management. • Trained, developed and coached brand management employees to reach higher levels of performance and skill development.

Manuel MarketMarketing & Promotions Sales Manager (F&B)

Jun. 2010 - Jun. 2013Manuel Supermarket (British Franchise) May 2010 – Present / Jeddah, Saudi Arabia Marketing & Promotions Manager • Managing the implementation of event promotion plans as detailed in timelines, budgets, weekly goals, objectives and benchmarks, having day-to-day interface • Managing the promotion selection process for designers, copywriters, photographers, printers and mailing houses, etc. • Manage and coordinate all marketing, advertising and promotional staff and activities • Conduct market research to determine market requirements for existing and future products • Marketing research. • Determine and manage the marketing budget • Assembles and monitors all event promo timelines for all in the efficient scheduling of work • Assembles and monitors all event promo timelines for all in the efficient scheduling of work • Liaison with media and advertising • Deliver marketing activity within agreed budget • Managing the efficient and timely production and distribution of promotional media materials through selected vendors consistent with approved timelines and budgets. • Plan, design and distribute general promotional materials for the Agency e.g. banners, brochures, shirts, bags, caps etc • Coordinates e-marketing communications through selected vendors consistent with approved timelines and budgets. • Work with the Campaigns team to initiate, develop and integrate fundraising activities for the Be More Campaign. • Monitors the performance of promotion and communication campaigns in accordance with the timeline and schedule. Maintaining the relationship with the vendor. • Developing recommendations for enhancing future promotion programs. • Assume the budget coordination, responsible for all department administrative tasks, managing and coordinating director's agenda, schedule and coordinate all operational and corporate initiatives • Assists with special projects as assigned by Top Executives.

Danube Co. Ltd.Assistant Marketing & Promotions Manager

Dec. 2004 - May. 2009· Coordination and support to the Marketing & Promotions Manager in the implementation of event promotion plans as detailed in timelines, budgets, weekly goals, objectives and benchmarks, having day-to-day interface with the Marketing & Promotions Manager · Assists the Marketing & Promotions Manager in the coordination of the promotion selection process for designers, copywriters, photographers, printers and mailing houses, etc. · Assembles and monitors all event promo timelines for all events as developed by Marketing & Promotions Manager to assist in the efficient scheduling of work · Coordinates the efficient and timely production and distribution of promotional media materials through selected vendors consistent with approved timelines and budgets. · Plan, design and distribute general promotional materials for the Agency e.g. banners, brochures, shirts, bags, caps etc · Coordinates e-marketing communications through selected vendors consistent with approved timelines and budgets. · Coordinates updates of portion of client websites related to manage events through selected vendors consistent with approved timelines and budgets. · Work with the Campaigns team to initiate, develop and integrate fundraising activities for the Be More Campaign. · Monitors the performance of promotion and communication campaigns in accordance with the timeline and schedule, and keeps the Marketing & Promotions Manager apprised, while maintaining the relationship with the vendor. · Assists Marketing & Promotions Manager in developing recommendations for enhancing future promotion programs. · Assume the budget coordination, responsible for all department administrative tasks, managing and coordinating director's agenda, schedule and coordinate all operational and corporate initiatives · Assists with special projects as assigned by GM and Marketing & Promotions Manager.

SAMIR GROUPMarketing Officer

Jan. 2004 - Nov. 2004Jeddah, Makkah, Saudi Arabia· Support the purpose-driven marketing initiatives · Liaising on ongoing basis with marketing partners to develop and execute media plans, including research of cross promotion opportunities. · Creative website management and updating of website on an ongoing basis with Web Department. · Coordination, implementation and analysis of online and email marketing campaigns. · The position works closely with management and the Direct Response Web team to provide consultative assistance in targeting, testing and implementing successful online enhancements and outdoor campaigns. · Monitor the analysis and reporting from computer based donor records where appropriate for Project Compassion · Work with the Website Editor to plan and design the Project Compassion website. · Develop and implement an advertising campaign for the promotion of the Project Compassion appeal. · Attend public speaking and out-reach engagements as required ]