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Work Background
Reprise GreeceBusiness Unit Head
Jan. 2018 - Mar. 2024Athens, Attiki, GreeceResponsible for the Digital Media Strategy & Overall Offering of Reprise Greece, a bespoke business unit of IPG Mediabrands SA, handling a diverse client portfolio from different industries, markets, and companies in different maturity stages. Aiming for a 360 media approach and robust digital presence of a client, in close collaboration in media planning with the group agencies Universal Media & Initiative Media, with visibility in traditional media buying and strategy, but also our Dev, Design, Research, and Business Intelligence units. Responsible for planning & delivering innovative strategy & implementing marketing plans across media platforms & formats, closely collaborating with Google, Meta, TikTok, Snap, X, Moosend, SiteCore, Microsoft and many more. Currently lead a team of 40 individuals, across digital services, ie. Performance Media, SEO, Branding media, Analytics, Email marketing, Ecommerce monitoring & reporting, Webmastering, Digital Content Creation. Responsible for recruiting a team of digital experts, their reskilling & upskilling, putting a strong emphasis on soft skills training. In charge of training both internally in the Mediabrands group, but also externally. In charge of the P&L and growth & profitability initiatives of Reprise, reporting to the COO & CEO of IPG Mediabrands Greece, and to the EMEA Reprise Head. Sales & Commercial Strategy lead. Lead Sales & new business pitches, and actively participated in new business activity in the EMEA region, supporting the activity of our European offices. Foster and develop business relationships with media vendors, suppliers and market key opinion leaders. During my tenure at reprise, I have managed clients such as Attica Department Stores, Apivita, WIND, L' Oreal, Bayer, Intersport, IKEA, Unilever, Nespresso, Betano- Stoiximan, CosmoteTV, J&J, Piraeus Bank, NN Hellas, Philip Morris International, National Bank of Greece, Lego, AERA New York, Kivotos Hotels, Leaseplan, OPAP and many more.
Reprise GreeceDirector Of Operations
Feb. 2014 - Dec. 2017Athens, GreeceOversee, liaise and facilitate all company departments' members, incl. Creative, Dev, Paid & Organic Social, Paid & Organic Search, Display, Video, Ad Serving and Finance, directly reporting to the Head of Reprise. Lead sales pitches, new business acquisition & organic client growth. Lead all marketing activities of the company in close collaboration with local & global network guidelines. Close collaboration with external key media partners from Google, Facebook, Microsoft, Moosend, TailWind. Form the Commercial Strategy of the company in close collaboration with the Head of Reprise. Lead agency operations, by successfully contributing to the full integration of an external, boutique agency of >10 people, by an established traditional media agency with over 150 people with numerous operations & procedures, set by local & global practices & principles. Indicative accounts handled spanning from Lead Generation to Ecommerce Websites across multiple markets, ie. Media Markt, CosmoteTV, WIND, Leaseplan, Piraeus Bank, YES! Hotels, L' Oreal, Apivita, BDSwiss, attrattivo, OPAP.
All Things WebBusiness Development Manager
Nov. 2011 - Jan. 2014Athens, Attiki, GreeceOverview of all Client projects spanning from Digital Media Strategy on Google Search & Display network, YouTube, Facebook & Twitter, Search Engine Optimization, to Website Design & Development, Email Marketing Strategy and Digital Assets curation. Organic Growth leader, and new Product & Service offering creator. Launched the Organic & Paid Social Service offering, growing a team from 1 to 4 people. Create and develop new business opportunities, contributing to Digital Strategy presentations and actively participating in sales pitches. Close collaboration and alignment with in house Dev team, to promptly deliver on projects, ensuring quality outcomes. Close coordination with Search team for Digital Media strategy alignment, and client target achievement. Successfully contributed to the agency's full acquisition by IPG Mediabrands SA, global top 6 advertising groups listed in the NY Stock Exchange. Indicative accounts handled spanning from Lead Generation to Ecommerce Websites across multiple markets, ie. Cosmote - Jumping Fish, YES! Hotels, L' Oreal, Chivas, Apivita, BDSwiss, TeleTrade, Plaisio Computers, Buldoza etc.
Plaisio ComputersDigital Marketing & Ecommerce Executive
Jun. 2010 - Sep. 2011Magoula, AtticaIn charge of digital marketing & the overall digital presence of the company's digital assets (website, blog, mobile app, social media platforms). Planning of SEM & SEO strategy. Liaise with external agencies where applicable, to brief on KPIs and oversee performance. Liaise with B2C & B2B teams to generate suitable digital marketing activities and achieve targets respectively. Coordination, planning, execution & reporting of Email marketing campaigns, applying segmentation and targeting methods based on sales targets and audience behavior from multiple touchpoints. Social content creation customized for Facebook & Twitter, and hands on community management. Close collaboration with external partners/ and or agencies to run competitions and special activities on the platforms. In close cooperation with internal Dev, Design and Product teams to optimize web page code, content & the look & feel of web assets, based on specific KPIs & targets set. Overview & evaluation of Website performance via Google Analytics, SAP & internal CRM tool. Competition & market monitoring through 3rd party tools such as SimilarWeb, proprietary tool developed etc.
e-Travel SADigital Marketing Specialist
May. 2008 - Jul. 2009AthensResponsible for the SEM & SEO activity across multiple markets. Reporting to the Founder & CEO directly. Hands on implementation & continuous optimization of Paid Search campaigns across markets. Email marketing strategy & implementation, with key target the base growth & sales. Main tool used Mailchimp & proprietary CRM. Affiliate marketing campaign overview, and commercial strategy optimization. Website aanalysis and reporting on traffic, user behavior and sales performance, using tools such as Google Analytics, proprietary CRM etc. Content management & landing page optimization to improve user experience and increase conversion rate. Main tool used Optimizely & Google Analytics. In charge of hands on training of new recruits on digital marketing activities.
e-Travel SAMarketing and PR executive
Dec. 2006 - May. 2008AthensWebsite content creation following SEO principles for multiple language versions Organic Search channel monitoring & optimization across markets Competition research & monitoring, from price comparison to media presence Design & implementation of e-mail marketing campaigns PR activities coordinator Customer Support for both Greek & International markets
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